BMIE Market 36867

Russell County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,821 2020–2024 ACS 5-year estimate ±1,094 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,211 2020–2024 ACS 5-year estimate ±505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,210 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,481 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$48,026 2020–2024 ACS 5-year estimate ±4,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$996 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$207,600 2020–2024 ACS 5-year estimate ±19,126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.6 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36867
Restaurants per 10,000 residents	23.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+36.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+53.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	64 (range 60–68) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36867. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.67, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.3	55	40%	+22.1
Restaurant Opportunity Score	49.0	49	35%	+17.1
Market Momentum Score	61.4	61	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,821	84	40%	+33.5
Median household income (ACS)	48,026	13	40%	+5.0
Households (ACS)	9,211	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	26.3	25	25%	+6.2
Population (ACS)	22,821	84	20%	+16.7
Median household income (ACS)	48,026	13	20%	+2.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.5	60	50%	+29.9
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	36.4	56	20%	+11.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (114)

By cuisine

American 34 · Chicken / wings 14 · Burgers 9 · BBQ 8 · Mexican 8 · Pizza 8 · Cajun, Creole, Southern 7 · Sandwiches 6 · Asian 5 · Breakfast 5 · Coffee 5 · Seafood 4 · Southwestern / Tex-Mex 4 · Chinese 3 · Hot dogs 3 · Italian 2 · Latin American (other) 2 · Steakhouse 2 · Bakery 1 · Dessert 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 74 · Quick service 36 · Bar 12 · Casual dining 10 · Coffee shop 4 · Café 3 · Dessert 3 · Bakery 2 · Food truck 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
13th St BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1310 7th Ave	open
14th Street Grill	Restaurant (service type not stated)	American · Hot dogs	812 14th St	open
A-1 Vending	Quick service		5009 Summerville Rd	open
AJ Hibachi Wings & Seafood	Restaurant (service type not stated) · Bar · Casual dining		1106 Highway 280 Byp	open
Al Just For Kids Inc	Restaurant (service type not stated)		5009 Summerville Rd Ste A	open
American Wings & Deli	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches · American	2061 Us 280 Byp	open
Ann's Place Restaurant	Restaurant (service type not stated)		1222 10th St	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	2090 Highway 280/431	open
Burger King Burger King	Quick service	Burgers · American	1135 E 280 Byp	open
Burger King Burger King	Quick service	Burgers · American	1820 Stadium Drive	open
Captain D's Captain D's	Quick service · Restaurant (service type not stated)	Seafood	1004 280 Bypass	open
Casa De Elizalde Vazquez Alabama	Restaurant (service type not stated)	Mexican	482 CR-553	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	1837 Stadium Dr	open
Chattahoochee Brewing	Brewery / taproom		505 13th St Ste A	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	3711 U S Hwy 280	open
Chick-fil-A	Quick service		1132 Highway 280 Bypass	open
Chicken Comers Bar-b-que	Restaurant (service type not stated)	BBQ	1027 14th St	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls	3616 US-431	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	2025 E 280 Byp	open
China Lin	Restaurant (service type not stated)	Chinese · Asian	1122 E 280 Byp	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3535 US Highway 280/431	open
Church's Texas Chicken Church's Chicken	Quick service	Chicken / wings · American	1306 U.S. 280 Bypass	open
Circle E Bbq Inc	Restaurant (service type not stated)		1214 Highway 280 Byp	open
CJ's Steakhouse & Spirits	Casual dining · Restaurant (service type not stated) · Bar	Steakhouse · American	5409 Summerville Rd	open
COOKS BBQ	Restaurant (service type not stated)		2061 Highway 280 Byp	open
Culver's Culver's	Quick service	Burgers · American	3650 Market Place Dr	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	11 Ashwood Dr	open
Deez Buttz	Food truck		505 13th St Ste A	open
Del Taco Del Taco	Quick service	Mexican	1212 East 280 Bypass	open
Devo Ke Dev Hospitality Llc	Restaurant (service type not stated)		3560 US Highway 431 N	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1413 C Highway 280 Bypass	open
Doughboy Dumplings	Restaurant (service type not stated)	Asian	1223 E 280 Byp	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	1413 US-280	open
Ed's Bar-Be-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	1017 12th Pl	open
El Vaquero Mexican Restaurant El Vaquero Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1015 E 280 Byp	open
El Vaquero Mexican Restaurant #2	Restaurant (service type not stated)	Mexican	1839 Stadium Dr	open
El Vaquero Mexican Resturant 280 By pass	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	913 Highway 280 Byp	open
Endebt Investments Llc	Restaurant (service type not stated)		1701 Opelika Rd	open
Epic Phenix City	Bar · Restaurant (service type not stated)		1700 E US Highway 280 Byp	open
Ezell's Catfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	3546 US-280	open
Ezell's Catfish Cabin	Restaurant (service type not stated)	Seafood	5401 River Oak Way	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	2027 Hwy 280 Byp	open
Firehouse Subs Phenix City	Quick service · Restaurant (service type not stated)	Sandwiches	2027 280 Bypass	open
Food Trucks Along The Chattahoochee River Whitewater	Food truck		505 13th St	open
German Food Gifts And More/ The Schnitzel Lot	Restaurant (service type not stated)	German / Eastern European	711 13th St	open
Giovanna's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1600 Broad St	open
Gnome Grown Coffee & Ice Cream Bar	Coffee shop · Café	Coffee	1805 Crawford Rd	open
Grown Folkz	Bar		219 23rd St	open
Happy Hour	Bar		2319 Pierce Rd	open
Hardee's Hardee's	Quick service	Burgers · American	1300 280 Byp	open
Hartz Chicken Buffet Hartz Chicken Buffet	Buffet · Restaurant (service type not stated)	Chicken / wings	1180 US-280	open
Hidden Grill	Casual dining · Bar	Hot dogs · American	1400 10th Ct	open
Highway 280 Dutch Bros. Coffee	Coffee shop · Café	Coffee	2039 US Highway 280-431	open
Hog Rock Bar-B-Q	Casual dining · Bar	BBQ · American	1214 280 Byp	open
Hot Wings Express	Restaurant (service type not stated)	Chicken / wings	508 13th St	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	3747 Hwy 431 N	open
It's Tamale Time in Phenix City, Alabama	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	2319 Pierce Rd	open
Jersey Mike's Subs	Quick service		3543 US Highway 280/431, Ste C	open
Kalani’S Hawaiian Style Cafe	Restaurant (service type not stated)	Hawaiian / Pacific	711 13th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1802 Stadium Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	601 13th Street	open
King House Restaurant	Restaurant (service type not stated)	Chinese · Asian	1821 Stadium Dr	open
Krystal Krystal	Quick service · Restaurant (service type not stated)	Burgers	1006 Highway 280 Byp	open
Lily B Rose	Restaurant (service type not stated)		1222 10th Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1806 Stadium Dr Suite A	open
Lulu's Sweet Expectations, LLC	Restaurant (service type not stated)		1819 Stadium Dr	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	5408 Summerville Rd	open
McDonald's	Quick service		Summerville rd	open
McDonald's McDonald's	Quick service	Burgers · American	3709 Highway 431 N	open
McDonald's McDonald's	Quick service	Burgers · American	1801 Stadium Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1134 280 By-Pass	open
Mike & Ed's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2001 Crawford Rd	open
Miles To Go Stadium Drive	Restaurant (service type not stated)	American · BBQ	1805 Stadium Dr	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	3736 US Hwy 280 N	open
Nature's Own Bakery Outlet	Bakery	Bakery		open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	3531 US-280 #431	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2033 280 byp	open
Pardon My Cheesesteak	Restaurant (service type not stated)		3747 Highway 431 N	open
Phenix City, AL Krystal	Quick service		1006 Highway 280 BYP	open
Pizza Hut	Restaurant (service type not stated)	Pizza	2319 Lee Road 427, Suite 1	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3618 US Highway 431 Russell	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1110 280 Byp	open
Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	3540 Us Hwy-280 431 N	open
Rudd's Bar and Grill	Casual dining · Bar			open
Samurai To Go	Restaurant (service type not stated)	Japanese · Sushi	3602 US-280 431 N	open
Sapna Llc	Restaurant (service type not stated)		5409 Summerville Rd Ste 1	open
Scotty Dogs	Restaurant (service type not stated)	Hot dogs	505 13th St	open
Seale Rd Bar And Grill	Bar		900 Knowles Rd	open
Sharks Fish & Chicken - Phenix City , Alabama	Restaurant (service type not stated)	Seafood · Chicken / wings · American	2001 E 280 Byp	open
Slim Chickens	Restaurant (service type not stated)	Chicken / wings	2041 US Highway 280, Ste 431	open
Sly Fox Lounge And Grill, Llc	Restaurant (service type not stated)		900 Knowles Rd	open
Smokems BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	17A Ashwood Dr	open
Smokey Pig BBQ	Restaurant (service type not stated)	BBQ · American	1502 Opelika Rd	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	3507 Summerville Rd	open
Southern Sista Carry Out & Catering	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1100 E 280 Byp	open
Starbucks	Coffee shop	Coffee	3539 U S 431	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2319 Lee Rd 427 Space #2	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2020 US Highway 280	open
Suds & Shells Inc	Bar		1321 S Railroad St	open
Sugar Lips Shaved Ice LLC	Dessert			open
Taco Bell Taco Bell	Quick service	Mexican	2059 Highway 280	open
Taco Bell Taco Bell	Quick service		3509 Crosswinds Drive	open
Thai Thai Cuisine Thai•Thai	Restaurant (service type not stated)	Thai · Asian	1112 US-280	open
The Grooming Lounge	Bar		1901 Stadium Dr	open
Togethers Soul Food Restaurant & Lounge	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2061 280 Byp	open
Waffle House Waffle House	Casual dining	American · Breakfast	3707 Summerville Rd	open
Waffle House Waffle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	1141 US Highway 280	open
Waffle House	Restaurant (service type not stated)	Breakfast	1141 Highway 280 BYP	open
Waffle House Waffle House	Casual dining	American · Breakfast	3603 HIGHWAY 280/431 NORTH	open
Wendy's Wendy's	Quick service	Burgers · American	3550 Hwy 280 431 N	open
Wing Cafe	Café · Restaurant (service type not stated)	Chicken / wings · Coffee	1804 Crawford Rd	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	2017 E 280 Bypass	open
Wingstop Wingstop	Quick service		2017 E 280 Bypass	open
Yard Birds	Restaurant (service type not stated)	Chicken / wings · American	5407 Summerville Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	40	39	—	—	—	1	SIC1987
1995	40	38	—	—	—	2	SIC1987
1996	34	32	—	—	—	2	SIC1987
1997	47	45	—	—	—	2	SIC1987
1998	44	41	11	28	1	2	NAICS1997
1999	42	38	9	28	1	3	NAICS1997
2000	48	43	11	31	1	3	NAICS1997
2001	49	45	11	33	1	3	NAICS1997
2002	52	47	14	33	—	3	NAICS1997
2003	49	44	12	32	—	3	NAICS2002
2004	48	45	15	30	—	2	NAICS2002
2005	51	49	14	35	—	1	NAICS2002
2006	55	50	13	37	—	3	NAICS2002
2007	56	51	15	36	—	3	NAICS2002
2008	54	51	16	35	—	1	NAICS2007
2009	56	54	16	37	—	1	NAICS2007
2010	54	53	16	35	1	—	NAICS2007
2011	50	50	15	34	1	—	NAICS2007
2012	48	47	15	32	—	—	NAICS2012
2013	49	48	15	33	—	—	NAICS2012
2014	53	53	16	37	—	—	NAICS2012
2015	57	56	17	39	—	1	NAICS2012
2016	55	55	16	38	1	—	NAICS2012
2017	56	55	16	39	—	—	NAICS2017
2018	59	58	17	39	—	—	NAICS2017
2019	59	58	17	39	—	—	NAICS2017
2020	60	58	17	38	—	—	NAICS2017
2021	58	56	15	38	—	—	NAICS2017
2022	60	58	15	40	—	—	NAICS2022
2023	63	60	17	40	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36867. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
31901	3.4 mi	61	2023
31904	4.0 mi	100	2023
31906	4.8 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.