BMIE Market 36869

Russell County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,518 2020–2024 ACS 5-year estimate ±1,461 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,967 2020–2024 ACS 5-year estimate ±636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,751 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,372 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,061 2020–2024 ACS 5-year estimate ±8,907 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$895 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$136,700 2020–2024 ACS 5-year estimate ±9,700 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	76.3 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36869
Restaurants per 10,000 residents	3.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+85.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+550.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,200.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36869. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.7	56	40%	+22.3
Restaurant Opportunity Score	72.8	73	35%	+25.5
Market Momentum Score	88.3	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,518	83	40%	+33.0
Median household income (ACS)	50,061	15	40%	+6.0
Households (ACS)	8,967	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	85.7	89	35%	+31.3
Restaurants per 10,000 residents (lower = more room)	6.0	88	25%	+22.0
Population (ACS)	21,518	83	20%	+16.5
Median household income (ACS)	50,061	15	20%	+3.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30	83	50%	+41.6
10-year restaurant growth	85.7	89	30%	+26.9
20-year restaurant growth	550	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

American 13 · Cajun, Creole, Southern 6 · BBQ 5 · Chicken / wings 5 · Breakfast 2 · Burgers 2 · Italian 2 · Pizza 2 · Sandwiches 2 · Seafood 2 · Asian 1 · Chinese 1 · Coffee 1 · Mexican 1

By type

Restaurant (service type not stated) 23 · Bar 11 · Quick service 8 · Casual dining 6 · Food truck 2 · Brewery / taproom 1 · Buffet 1 · Café 1

Name	Type	Cuisine	Address	Status
4 Pizza Pirates	Restaurant (service type not stated)	Pizza · Italian	3211 Martin Luther King Jr Pkwy S	open
Arby's	Quick service		1133 Highway 280-431	open
BamaQue Hookah Lounge	Bar	BBQ	209 Seale Rd	open
Blessed Hands Soul Food	Restaurant (service type not stated)	Cajun, Creole, Southern · American	422 Martin Luther King Jr Pkwy	open
Buffet City	Buffet	Chinese · Asian	2401 10th St	open
Burgers And More	Restaurant (service type not stated)	Burgers · American	8 Jowers Rd	open
Cafe 431	Café · Restaurant (service type not stated)	Coffee · American	3211 Martin Luther King Jr Pkwy S Unit F	open
Chattahoochee Brewing	Bar · Brewery / taproom		273 Freeman Rd	open
Chester's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	270 AL-165	open
Club Xclusive Ft. Mitchell	Bar		282 Highway 165	open
Davis Lounge	Bar		628 S Seale Rd	open
Dixie Wings	Restaurant (service type not stated)	Chicken / wings	3211 Martin Luther King Jr Pkwy S	open
Famous Nate's Food Truck	Food truck · Restaurant (service type not stated)	American	3211 Martin Luther King Jr Pkwy S	open
Hide-A-Way Bar & Grill	Casual dining · Bar	American	3982 US-80	open
Hot Spot Hub	Quick service · Restaurant (service type not stated)	American	322 10th Ave S	open
J's Catch Market & Grill	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	502 Martin Luther King Jr Pkwy S	open
Jacks Jack's	Quick service	Cajun, Creole, Southern · American	3507 Retail Dr	open
Js Catch Market & Grill	Casual dining · Restaurant (service type not stated) · Bar	Seafood	502 Martin Luther King Jr Pkwy S	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	106 Martin Luther King Jr Pkwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3024 Crosswinds Rd	open
Mama's Southern Sizzle	Restaurant (service type not stated)	Cajun, Creole, Southern · American	203 Seale Rd	open
Marco's Pizza	Restaurant (service type not stated) · Quick service	Pizza · Chicken / wings	3462 Crosswinds Dr Ste F	open
Nonna's BBQ	Restaurant (service type not stated)	BBQ	79 The Ln	open
O & J Lounge	Bar		208 Seale Rd	open
On cue billiards	Casual dining · Bar		3211 Martin Luther King Jr Pkwy S	open
Phenix Wings	Restaurant (service type not stated)	Chicken / wings	409 S Seale Rd	open
Pizza Hut Express Pizza Hut	Quick service		3482 Crosswinds Road	open
Pizza Hut Express Pizza Hut	Quick service		23 Ware Road	open
Rollin Smoke BBQ	Restaurant (service type not stated)	BBQ · American	8 Pine Ridge Trl	open
Royal Waffle King	Restaurant (service type not stated)	Breakfast	502 Martin Luther King Jr Pkwy	open
Shadez Lounge	Bar		282 Highway 165	open
Sissy's Place	Bar		1004 25th Ave	open
Subway	Restaurant (service type not stated)	Sandwiches	3424 Hwy 431	open
Subway Subway	Quick service	Sandwiches	3424 Hwy 431, Circle K at Crosswinds	open
Taquería Las Maravillas	Food truck	Mexican	2808 US-80	open
The Fratt House Bar & Grill	Casual dining · Bar		202 Seale Rd	open
Thornton's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	130 S Seale Rd	open
Trattoria Cyrus	Restaurant (service type not stated)	Italian	199 Walt Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	3509 Retail Dr	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	3482 Crosswinds Dr	open
Wing City	Restaurant (service type not stated) · Casual dining	American	2700 US-80 W	open
Kramers Sports Bar	Restaurant (service type not stated) · Casual dining · Bar		3211 Martin Luther King Jr Pkwy S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	4	4	4	—	—	—	NAICS1997
1999	3	3	3	—	—	—	NAICS1997
2000	5	4	3	1	—	1	NAICS1997
2001	3	3	2	1	—	—	NAICS1997
2002	2	2	—	2	—	—	NAICS1997
2003	2	2	—	2	—	—	NAICS2002
2004	2	2	1	1	—	—	NAICS2002
2005	4	4	—	4	—	—	NAICS2002
2006	8	8	4	3	—	—	NAICS2002
2007	7	7	3	3	—	—	NAICS2002
2008	8	8	4	3	—	—	NAICS2007
2009	8	8	4	3	—	—	NAICS2007
2010	7	7	2	4	—	—	NAICS2007
2011	8	8	3	4	—	—	NAICS2007
2012	8	8	2	5	—	—	NAICS2012
2013	7	7	2	4	—	—	NAICS2012
2014	8	7	2	4	—	1	NAICS2012
2015	9	9	3	5	—	—	NAICS2012
2016	11	11	3	7	—	—	NAICS2012
2017	10	10	3	6	—	—	NAICS2017
2018	10	10	3	6	—	—	NAICS2017
2019	12	12	4	7	—	—	NAICS2017
2020	15	15	5	9	—	—	NAICS2017
2021	12	12	5	6	—	—	NAICS2017
2022	14	12	5	6	—	—	NAICS2022
2023	13	13	5	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36869. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.