BMIE Market 36870

Lee County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,951 2020–2024 ACS 5-year estimate ±1,253 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,108 2020–2024 ACS 5-year estimate ±387 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,783 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,561 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$72,500 2020–2024 ACS 5-year estimate ±7,890 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,008 2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$195,100 2020–2024 ACS 5-year estimate ±14,318 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.7 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36870
Restaurants per 10,000 residents	4.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,500.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 14–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36870. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.1	68	40%	+27.3
Restaurant Opportunity Score	75.4	75	35%	+26.4
Market Momentum Score	76.2	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,951	80	40%	+31.8
Median household income (ACS)	72,500	51	40%	+20.4
Households (ACS)	7,108	80	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	8.9	76	25%	+19.1
Population (ACS)	17,951	80	20%	+15.9
Median household income (ACS)	72,500	51	20%	+10.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	14.3	72	50%	+36.2
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 13 · Cajun, Creole, Southern 5 · Chicken / wings 5 · Coffee 5 · Bakery 4 · Pizza 4 · Breakfast 3 · Dessert 3 · Juice / smoothies 3 · Mexican 3 · BBQ 2 · Burgers 2 · Southwestern / Tex-Mex 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1 · Sandwiches 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 23 · Quick service 12 · Casual dining 6 · Bar 5 · Dessert 5 · Bakery 4 · Café 4 · Coffee shop 4 · Juice, smoothie, tea 3 · Food truck 2 · Catering 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
13th Street Barbeque Ladonia	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3869 US Highway 80 W	open
4 Pizza Pirates	Restaurant (service type not stated)	Pizza	3928 US Highway 80 W	open
Acapulco's Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	3844 US Highway 80 W	open
Aces on 80	Casual dining · Bar		3928 US Highway 80 W	open
Alcopulcos Phenix City, Alabama	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
American Deli	Restaurant (service type not stated)	Chicken / wings	3858 US Highway 80 W	open
American Street Treats	Dessert		3731 Opelika Rd	open
Bennett's Smoke House	Catering	BBQ · Cajun, Creole, Southern	10564 Lee County Rd 240	open
Common Grounds	Coffee shop · Café	Coffee	4307 Auburn Rd	open
County Nutrition II	Juice, smoothie, tea · Coffee shop	Juice / smoothies · Tea / bubble tea · Coffee	3916 US-80	open
Dixie Wings	Restaurant (service type not stated)	Chicken / wings · American	10630 Lee County Rd 240	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	3946A US Highway 80 W	open
Family Garden Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3916C US-80	open
Fat Momma Lucy's	Restaurant (service type not stated)	Cajun, Creole, Southern · American	3909 US-80	open
Feathers & Fins	Restaurant (service type not stated)		4601 US Highway 80 W	open
Grands Philly Phreeze	Dessert · Food truck	Ice cream / frozen desserts	11 Worcester Ct	open
Grape Ape's Cakes	Bakery · Dessert	Bakery · Dessert	100 Lincolnshire Ln	open
Grit & Grind Cafe	Bakery · Café	Breakfast · Coffee · Bakery	6 Barrow Rd	open
Haven Nutrition	Juice, smoothie, tea	Juice / smoothies	3304 Us Highway 80 W Ste D	open
Heavenly Candy Brittle	Dessert	Dessert	309 Co Rd 504	open
Holland's Sweet Treats	Bakery · Dessert	Bakery · Dessert	82 Lee Rd 474	open
Huff Fresh Seafood	Specialty food shop · Restaurant (service type not stated)	Seafood	87 Lee Road 2083	open
J R's Steakhouse	Restaurant (service type not stated)	Steakhouse	3962 US Highway 80 W	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	3899 US-80	open
Lances Pub	Casual dining · Bar		3738 Opelika Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2-B W Ridge Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3915 US Highway 80 W	open
Nellie's Southern Fried Pies	Bakery · Food truck	Bakery	3744-B Opelika Rd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	3922B US-80	open
Phenix City, AL American Deli	Quick service		3858A Hwy 80 Wes, Phenix City, AL 36870, United States	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	119 compromise CT	open
Sippin Nutrition	Juice, smoothie, tea	Juice / smoothies	3304 US-80	open
Sips and Smiles	Casual dining	American	3738 Opelika Rd A	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	107 Compromise Ct	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	2C West Ridge Dr	open
Taco Bell Taco Bell	Quick service	Mexican	101 Compromise Ct	open
Tbones Llc	Restaurant (service type not stated)		3745 US Highway 80 W	open
The Coffee Hut	Coffee shop · Café	Coffee · Breakfast	9665 Lee County Rd 240	open
The Mustard Seed at Sydney’s	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3810 Opelika Rd	open
The Station	Casual dining · Restaurant (service type not stated) · Bar	American	7633 Lee County Rd 240	open
The Varsity Sports Bar & Grill	Restaurant (service type not stated) · Bar · Casual dining	American	3745 US-80	open
Waffle House Waffle House	Casual dining	American · Breakfast	3898 US Highway 80 W	open
Wendy's Wendy's	Quick service	Burgers · American	3896 Us Highway 80 West	open
William Earl Stone, VFW Post 5228	Bar	American	9810 Lee Rd 240	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	3722 S Railroad St	open
Zaxby's Zaxby's	Quick service	Chicken / wings · American	3908 Us Highway 80 W	open
Zebs	Restaurant (service type not stated)	American	Highway 80	open
Taste Of Treats, Llc	Dessert	Ice cream / frozen desserts	3304 Us Highway 80 W Ste D	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	10	10	4	5	1	—	NAICS1997
1999	8	8	4	3	1	—	NAICS1997
2000	11	11	5	6	—	—	NAICS1997
2001	14	12	6	6	—	1	NAICS1997
2002	12	10	3	7	—	1	NAICS1997
2003	11	10	2	8	—	1	NAICS2002
2004	9	8	2	6	—	1	NAICS2002
2005	11	10	3	7	—	1	NAICS2002
2006	9	8	3	5	—	1	NAICS2002
2007	9	9	3	6	—	—	NAICS2002
2008	7	7	2	5	—	—	NAICS2007
2009	10	10	3	6	1	—	NAICS2007
2010	9	9	3	5	1	—	NAICS2007
2011	12	11	3	7	1	1	NAICS2007
2012	12	11	3	7	1	1	NAICS2012
2013	11	10	3	6	1	1	NAICS2012
2014	11	10	3	6	1	1	NAICS2012
2015	12	11	4	5	1	1	NAICS2012
2016	13	12	4	6	1	1	NAICS2012
2017	17	16	4	9	—	—	NAICS2017
2018	15	14	5	7	—	—	NAICS2017
2019	12	11	3	6	—	—	NAICS2017
2020	14	13	3	8	—	—	NAICS2017
2021	13	12	—	8	—	—	NAICS2017
2022	16	15	3	10	—	—	NAICS2022
2023	17	16	5	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36870. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.