BMIE Market 37015

Cheatham County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,988 2020–2024 ACS 5-year estimate ±1,137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,571 2020–2024 ACS 5-year estimate ±497 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,184 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,092 2020–2024 ACS 5-year estimate ±9,062 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,295 2020–2024 ACS 5-year estimate ±221 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$299,900 2020–2024 ACS 5-year estimate ±21,547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	155.7 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37015
Restaurants per 10,000 residents	11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+52.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+62.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+271.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 26–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37015. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.7	73	40%	+29.1
Restaurant Opportunity Score	73.0	73	35%	+25.6
Market Momentum Score	88.3	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,988	81	40%	+32.2
Median household income (ACS)	79,092	61	40%	+24.4
Households (ACS)	7,571	81	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	62.5	87	35%	+30.3
Restaurants per 10,000 residents (lower = more room)	13.7	58	25%	+14.4
Population (ACS)	18,988	81	20%	+16.1
Median household income (ACS)	79,092	61	20%	+12.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	52.9	92	50%	+45.9
10-year restaurant growth	62.5	87	30%	+26.0
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (64)

By cuisine

American 19 · Mexican 8 · Coffee 6 · Pizza 5 · Sandwiches 4 · Southwestern / Tex-Mex 4 · BBQ 3 · Breakfast 3 · Burgers 3 · Cajun, Creole, Southern 3 · Asian 2 · Bakery 2 · Chicken / wings 2 · Chinese 2 · Dessert 2 · Italian 2 · Japanese 2 · Latin American (other) 2 · Sushi 2 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 43 · Bar 12 · Quick service 12 · Casual dining 11 · Coffee shop 4 · Café 3 · Bakery 2 · Dessert 2 · Brewery / taproom 1 · Buffet 1 · Catering 1 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Ambers Southern cupcakes	Bakery · Dessert	Dessert · Bakery	1339 Shahan Rd	open
Applebee's Applebee's Brasil	Bar · Restaurant (service type not stated) · Quick service	American	5505 Old Hickory Blvd	open
Ashland City Locksmith	Café · Restaurant (service type not stated)	Coffee	100 N Main St	open
Ashland City Parks and Rec Department	Bar		104 Ruth Dr	open
BBQ by Parmstrong's	Restaurant (service type not stated)	BBQ · American	2484 Bandy Rd	open
Burger King Burger King	Quick service	Burgers · American	132 Monroe Place	open
C & G Inc	Restaurant (service type not stated)		232 Hutton Pl	open
Carlton Vending	Juice, smoothie, tea	Juice / smoothies	141 Evie Ln	open
Cody's Diner	Casual dining	American	113 Cumberland St	open
Cruz’n Crusts	Food truck · Restaurant (service type not stated)	Pizza	2109 Bearwallow Rd	open
Cumberland Grille	Restaurant (service type not stated) · Bar	American	4198 TN-12	open
Dodge Management Company	Restaurant (service type not stated)		255 S Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	312 Frey St	open
Don Chuys Mexican Grill	Restaurant (service type not stated)		300 Frey St Ste 102	open
Don Pancho Don Pancho Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	232 Hutton Pl	open
El Rey Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	114 S Main St	open
Good Vibes Nutrition	Restaurant (service type not stated)		605 N Main St Ste C	open
Gyro Cafe	Casual dining · Restaurant (service type not stated) · Café · Bar	Coffee	309 N Main St	open
Happy Girl Grill	Casual dining · Restaurant (service type not stated) · Bar	American	3215A Old Clarksville Pike	open
Hardee's Hardee's	Quick service	Burgers · American	420 S Main St	open
Hibachi Express Chillicothe	Restaurant (service type not stated)	Japanese · Sushi		open
Java Jacks	Coffee shop	Coffee	1212 Highway 12 S	open
Jennette Foods, Inc	Restaurant (service type not stated)		308 Frey St	open
Judi Inc	Restaurant (service type not stated)		110 Old River Rd	open
KF Burger Co	Restaurant (service type not stated) · Casual dining	American	4202 Hwy 12 N	open
KFC KFC	Quick service · Restaurant (service type not stated)	Mexican · Chicken / wings	401 South Main Street	open
Kiki’s a Chicago Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		307 N Main St	open
Kyoto Hibachi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	252 Hutton Pl	open
Laredo's Burrito and Taco Shop	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	202 N Main St	open
Mama D's	Restaurant (service type not stated) · Casual dining	Sandwiches · American	164 S Main St	open
Mama Rose Home Cooking	Restaurant (service type not stated)	American · Cajun, Creole, Southern	605 N Main St	open
Marrowbone Creek Brewing Company	Brewery / taproom		240 S Main St	open
McDonald's McDonald's	Quick service	Burgers · American	255 S Main St	open
Mi Rancho Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	114 S Main St	open
Mugs Coffee Hut	Coffee shop · Café	Coffee	1212 TN-12 S	open
New China Buffet & Grill	Buffet · Casual dining · Bar	Chinese	232 Hutton Pl	open
New China Star	Restaurant (service type not stated)	Chinese · Asian	332 Frey St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	324 Frey St	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	133 Hutton Pl	open
Riverview Restaurant & Marina	Restaurant (service type not stated)	American	110 Old River Rd	open
Safe Delivery Inc	Restaurant (service type not stated)		312 Frey St	open
Sheyegirl Coffee Co.	Coffee shop	Coffee	201 N Main St	open
Sidelines Grill Ashland City	Casual dining · Restaurant (service type not stated) · Bar		232 Hutton Pl	open
Small city pizza & subs	Restaurant (service type not stated) · Casual dining	Pizza · American	164 S Main St	open
Sonic Drive-In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	615 S. Main Street	open
Subway Subway	Quick service	Sandwiches	1605B Hwy 12, Ste B	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1626 Hwy 12 S	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	336 Frey St	open
Sugar Shack Bakery	Bakery	Bakery	1150 Cheatham Dam Rd	open
sun rise cafe	Restaurant (service type not stated)	Breakfast	202 N Main St	open
Taco Bell Taco Bell	Quick service	Mexican	154 Monroe Place	open
Taqueria La Peña De Horeb	Restaurant (service type not stated)	Mexican · Latin American (other)	1305 Hwy 12 S	open
Taqueria Veloz	Restaurant (service type not stated)	Mexican	305 N Main St	open
The Dip	Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	189 Monroe Pl	open
The Kings Bar & Restaurant	Restaurant (service type not stated) · Bar	American	307 N Main St	open
The Lunch Spot	Restaurant (service type not stated) · Casual dining	American	240 S Main St	open
The Rock-n-Grille Restaurant and Game Room	Casual dining · Bar	American	4200 Highway 12 N	open
The Tension Where Truth Lives	Catering	BBQ · American	P O Box 122	open
The White House Bed & Bourbon	Bar		1234 Norman Harris Rd	open
Vuocolo's Italian Pizzeria	Restaurant (service type not stated)	Pizza · Italian	189 Monroe Pl	open
Vuocolo's Italian Restaurant and Wine Bar.	Bar · Restaurant (service type not stated)	Italian	189 Monroe Pl Suite 114	open
Waffle House	Restaurant (service type not stated)	Breakfast	188 MONROE Pl	open
Waffle House Waffle House	Restaurant (service type not stated)	Breakfast	188 Monroe Place	open
Whitt's Barbecue Whitt's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	308 Frey St #1734	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	14	14	—	—	—	—	SIC1987
1998	14	14	9	5	—	—	NAICS1997
1999	15	15	9	5	1	—	NAICS1997
2000	16	15	8	6	1	—	NAICS1997
2001	13	13	6	6	1	—	NAICS1997
2002	17	17	9	7	1	—	NAICS1997
2003	13	13	5	7	1	—	NAICS2002
2004	13	12	5	6	1	—	NAICS2002
2005	15	14	5	7	1	—	NAICS2002
2006	15	14	5	7	1	—	NAICS2002
2007	16	15	5	7	2	—	NAICS2002
2008	17	16	6	8	1	—	NAICS2007
2009	17	17	7	8	1	—	NAICS2007
2010	19	19	9	8	1	—	NAICS2007
2011	21	19	10	8	—	1	NAICS2007
2012	18	17	6	9	1	—	NAICS2012
2013	17	16	4	11	—	—	NAICS2012
2014	19	18	8	9	—	—	NAICS2012
2015	24	22	9	11	—	1	NAICS2012
2016	19	17	8	9	—	1	NAICS2012
2017	20	18	6	12	—	—	NAICS2017
2018	19	17	7	10	—	—	NAICS2017
2019	21	20	7	12	—	—	NAICS2017
2020	25	24	9	13	—	—	NAICS2017
2021	26	25	9	14	—	—	NAICS2017
2022	27	26	9	13	4	—	NAICS2022
2023	27	26	10	13	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37015. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.