BMIE Market 37069

Williamson County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,209 2020–2024 ACS 5-year estimate ±1,133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,125 2020–2024 ACS 5-year estimate ±412 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,899 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,709 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$157,939 2020–2024 ACS 5-year estimate ±24,282 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,974 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$815,600 2020–2024 ACS 5-year estimate ±35,504 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	36.0 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37069
Restaurants per 10,000 residents	5.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-10.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+142.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,600.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 16–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37069. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.3	87	40%	+34.9
Restaurant Opportunity Score	61.7	62	35%	+21.6
Market Momentum Score	43.9	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,209	82	40%	+32.6
Median household income (ACS)	157,939	97	40%	+38.8
Households (ACS)	7,125	80	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-10.5	18	35%	+6.3
Restaurants per 10,000 residents (lower = more room)	8.4	79	25%	+19.7
Population (ACS)	20,209	82	20%	+16.3
Median household income (ACS)	157,939	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-10.5	18	30%	+5.4
20-year restaurant growth	142.9	88	20%	+17.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Pizza 5 · American 4 · Bakery 4 · Dessert 4 · Asian 3 · Burgers 2 · Ice cream / frozen desserts 2 · Italian 2 · Japanese 2 · Mexican 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chinese 1 · Coffee 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 18 · Bakery 5 · Dessert 5 · Bar 2 · Quick service 2 · Café 1 · Casual dining 1 · Coffee shop 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Barbara’s Home Cooking	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1232 Old Hillsboro Rd	open
Bricks Café	Restaurant (service type not stated) · Bar · Casual dining	American · Pizza	2020 Fieldstone Pkwy Ste 200	open
Daily Dish Cafe And Catering	Restaurant (service type not stated)		2205 Hillsboro Rd	open
Franklin Burger Co.	Restaurant (service type not stated)	Burgers	1109 Davenport Blvd Ste 500	open
Great Wall of China	Restaurant (service type not stated)	Chinese · Asian	2176 Hillsboro Rd	open
Keke's Kitchen Dog Bakery & Boutique	Restaurant (service type not stated)		3078 Maddux Way Ste 100	open
Legends Club of Tennessee	Bar		1445 Legends Club Ln	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	2020 Fieldstone Pkwy Ste 600	open
Lolly Gourmet Pops	Dessert	Dessert · Ice cream / frozen desserts	1111 Battlewood St	open
Mack and Kates	Restaurant (service type not stated)	American	3078 Maddux Way	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	2020 Fieldstone Parkway	open
Mexi Tacos	Food truck	Mexican	2177 Hillsboro Rd	open
Miso Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	2020 Fieldstone Pkwy	open
Nashville Pizza Company	Restaurant (service type not stated)	Pizza · Italian	2176 Hillsboro Rd	open
Nashville Pizza Company	Restaurant (service type not stated)	Pizza	246 Saint Andrews Dr	open
New York bagel cafe & deli	Bakery	Bakery	1109 Davenport Blvd	open
Sdi, Grassland, Tn, Llc	Restaurant (service type not stated)		1103 Battlewood St	open
Sips to Sugars	Dessert · Bakery	Dessert · Bakery		open
Sonic Drive In Sonic Drive-In	Quick service	Burgers · American	1103 Battlewood St	open
Sopapillas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1109 Davenport Blvd #600	open
Sugar Drop Dessert Boutique	Bakery	Bakery	574 Franklin Rd Ste 110	open
Tasti D-Lite	Dessert	Ice cream / frozen desserts	2020 Fieldstone Pkwy	open
Tendedbar Llc, A Mark Cuban Company	Restaurant (service type not stated)		2020 Fieldstone Pkwy	open
The Good Cup	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2181 Hillsboro Rd	open
Tiny Little Donuts	Bakery · Dessert	Dessert	328 5th Ave N	open
Whitt's Barbecue	Restaurant (service type not stated)	BBQ	2176 Hillsboro Rd	open
Woops! Wagon by Jenna Woops!	Bakery · Quick service · Dessert	Bakery · Dessert		open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2020 Fieldstone Pkwy	open
Hattie Jane’s Creamery	Dessert	Ice cream / frozen desserts	3078 Maddux Way Ste 300	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	4	3	1	—	—	NAICS1997
1999	3	3	2	1	—	—	NAICS1997
2000	3	3	2	1	—	—	NAICS1997
2001	4	4	2	2	—	—	NAICS1997
2002	8	7	—	6	1	—	NAICS1997
2003	7	7	—	6	1	—	NAICS2002
2004	11	9	1	6	2	—	NAICS2002
2005	11	9	1	6	2	—	NAICS2002
2006	10	8	2	6	—	—	NAICS2002
2007	13	11	4	6	1	—	NAICS2002
2008	11	8	3	4	1	—	NAICS2007
2009	10	7	4	2	1	—	NAICS2007
2010	13	10	6	3	1	—	NAICS2007
2011	16	13	7	3	3	—	NAICS2007
2012	22	19	9	5	5	—	NAICS2012
2013	22	19	8	7	4	—	NAICS2012
2014	23	18	7	7	4	—	NAICS2012
2015	23	18	8	7	3	—	NAICS2012
2016	20	17	7	7	3	—	NAICS2012
2017	22	19	11	5	3	—	NAICS2017
2018	20	17	8	6	3	—	NAICS2017
2019	24	20	11	6	3	—	NAICS2017
2020	23	18	9	6	3	—	NAICS2017
2021	23	20	9	7	4	—	NAICS2017
2022	19	17	8	7	—	—	NAICS2022
2023	20	17	7	6	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37069. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.