BMIE Market 37090

Wilson County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,774 2020–2024 ACS 5-year estimate ±1,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,916 2020–2024 ACS 5-year estimate ±497 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,922 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,246 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$84,299 2020–2024 ACS 5-year estimate ±9,578 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,493 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$396,400 2020–2024 ACS 5-year estimate ±25,863 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	166.4 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37090
Restaurants per 10,000 residents	8.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+92.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+78.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+56.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,400.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 21–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37090. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.62, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.6	76	40%	+30.3
Restaurant Opportunity Score	76.2	76	35%	+26.7
Market Momentum Score	87.7	88	25%	+21.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,774	81	40%	+32.5
Median household income (ACS)	84,299	67	40%	+26.9
Households (ACS)	7,916	81	20%	+16.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	78.6	89	35%	+31.1
Restaurants per 10,000 residents (lower = more room)	12.6	62	25%	+15.4
Population (ACS)	19,774	81	20%	+16.2
Median household income (ACS)	84,299	67	20%	+13.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	92.3	94	50%	+47.2
10-year restaurant growth	78.6	89	30%	+26.7
20-year restaurant growth	56.3	69	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 17 · Coffee 7 · Sandwiches 6 · Mexican 5 · Burgers 4 · Chicken / wings 4 · Pizza 4 · Dessert 3 · Ice cream / frozen desserts 3 · Bakery 2 · Cajun, Creole, Southern 2 · Italian 2 · Seafood 2 · Steakhouse 2 · Asian 1 · BBQ 1 · Breakfast 1 · Caribbean 1 · Japanese 1 · Juice / smoothies 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 36 · Quick service 18 · Casual dining 9 · Bar 8 · Dessert 6 · Café 5 · Coffee shop 4 · Bakery 3 · Catering 2 · Food truck 2 · Brewery / taproom 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	6795 Eastgate Boulevard Suite B	open
Bellacino's Pizza & Grinders Bellacino's Pizza and Grinders	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	325A TN-109 Tennessee 109	open
Bingham's Garage 2.0	Bar			open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	906 S. Hartmann Dr	open
Casa Azul Mexican Grill	Restaurant (service type not stated) · Casual dining	Mexican · American	401 TN-109	open
Chili's Grill & Bar	Restaurant (service type not stated) · Bar	Sandwiches	909 S Hartmann Dr	open
Chipotle Mexican Grill Chipotle	Quick service		451 Highway 109 N	open
Cinnabon Cinnabon	Restaurant (service type not stated) · Bakery · Coffee shop · Café	Bakery · Coffee	921 Murfreesboro Rd	open
City Limits Cafe	Café · Restaurant (service type not stated)	Coffee · American		open
Coach's Eastgate Grille	Bar · Casual dining	American	6750 Eastgate Blvd	open
Dicicco's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	40 Outlet Village Blvd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	350 Tennessee Blvd	open
Durći Chocolate	Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	1221 S Hartmann Dr	open
East Nashville Beer Works - Wilson County	Brewery / taproom · Bar		1688 Callis Rd	open
El Primo Mexican Cuisine and Seafood	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Seafood	4994 Murfreesboro Rd	open
First Source, Llc	Dessert		675 Maddox Simpson Pkwy	open
Four Winds Truck Stop	Casual dining	American	1219 Sparta Pike	open
Gladeville Market and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	9034 Stewarts Ferry Pike	open
Great Steak	Restaurant (service type not stated)	American	1901 Murfreesboro Rd	open
Grill Marx Deli	Restaurant (service type not stated)		240 Highway 109 N	open
Gyro & Philly Steak	Restaurant (service type not stated) · Casual dining	Steakhouse · American	6720 Eastgate Blvd	open
Harris Chapel Church Of Christ	Restaurant (service type not stated)		200 Ben Green Rd	open
Hwy 109 & Hickory Ridge Rd. Whataburger	Quick service		439 Highway 109 North	open
In-N-Out Burger In-N-Out Burger	Quick service		915 South Hartmann Drive	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	909 S. Hartmann Dr.	open
Jalisco	Restaurant (service type not stated)	Mexican	1290 Sparta Pike	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	6650 Eastgate Blvd Suite 103	open
Jimmy's Sports Bar & Grill	Bar · Casual dining		1310 Sparta Pike	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	240 Hwy 109 N	open
Lebanon Soul Food	Catering	Cajun, Creole, Southern	1298 Sparta Pike	open
Mar Y Tierra Taqueria	Restaurant (service type not stated)	Mexican	1960 Murfreesboro Rd	open
McDonald's McDonald's	Quick service	Burgers · American	320 Hwy 109 N	open
Mt Juilet TN	Quick service			open
Nash Kebab	Food truck · Catering	Middle Eastern	1600 Callis Rd	open
Nashville Cars n' Coffee	Coffee shop	Coffee	4847 McCrary Rd	open
New China Restaurant	Restaurant (service type not stated)		1717 Cainsville Rd	open
O'Charley's O'Charley's Restaurant + Bar	Casual dining · Bar	American	902 Murfreesboro Rd	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	1125 Franklin Rd	open
Pizza Hut Express Pizza Hut	Quick service		3540 TN-109	open
Pizza Inn	Restaurant (service type not stated)	Pizza	1051 Murfreesboro Rd	open
PizzaForno PizzaForno	Quick service · Restaurant (service type not stated)	Pizza	1780 Franklin Rd	open
Rushang Inc	Restaurant (service type not stated)		1129 Franklin Rd	open
San Thomas	Restaurant (service type not stated)		6720 Eastgate Blvd	open
Seafood Sacs	Restaurant (service type not stated)	Seafood	40 Outlet Village Blvd	open
Shaggy's Tavern	Bar · Restaurant (service type not stated) · Casual dining	American	1129 Franklin Rd	open
Shop Springs Creamery	Dessert	Ice cream / frozen desserts	2816 Sparta Pike	open
Snow White Drive In	Quick service · Restaurant (service type not stated)		1714 Spring Creek Ln	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1050 Murfreesboro Road	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	6651 Eastgate Blvd.	open
Speciality Bread	Bakery	Bakery	770 Maddox-Simpson Pkwy	open
Speedy Cafe	Restaurant (service type not stated)		450 Highway 109 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1129 Franklin Rd	open
Subway Subway	Quick service · Restaurant (service type not stated) · Dessert	Sandwiches · Ice cream / frozen desserts · American	921 Murfreesboro Rd	open
Subway	Other	Sandwiches	6795 Eastgate Blvd Ste A	open
Taco Bell Taco Bell	Quick service	Mexican	6705 Eastgate Boulevard	open
The Rolling Recipe	Restaurant (service type not stated)	American	1600 Callis Rd	open
The Trailer Park Food Carts	Food truck · Restaurant (service type not stated)		1600 Callis Rd	open
Tim Hortons Tim Hortons	Coffee shop · Café	Coffee	1500 Franklin Rd, Suite: A	open
Two Roads Cafe	Café	Coffee	200 Maddox Simpson Pkwy	open
Voodoo Smokehouse Catering	Restaurant (service type not stated)	BBQ · Caribbean	2901 Ben Green Rd	open
Waffle House Waffle House	Casual dining	Breakfast · American	380 Highway 109 N	open
Wendy's Wendy's	Quick service	Burgers · American	160 Hwy 109 North	open
Whataburger Whataburger	Quick service	Burgers · American	439 Highway 109 North	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Quick service	Chicken / wings	447 Hwy 109 N	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	445 Highway 109 N	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	4	3	—	—	—	1	SIC1987
1998	3	3	1	1	1	—	NAICS1997
1999	8	8	5	2	1	—	NAICS1997
2000	9	9	6	2	1	—	NAICS1997
2001	8	8	5	3	—	—	NAICS1997
2002	11	10	5	5	—	—	NAICS1997
2003	17	16	9	7	—	—	NAICS2002
2004	19	17	9	8	—	—	NAICS2002
2005	19	17	10	7	—	—	NAICS2002
2006	18	14	8	6	—	1	NAICS2002
2007	20	16	6	10	—	1	NAICS2002
2008	21	17	7	10	—	—	NAICS2007
2009	20	14	6	8	—	1	NAICS2007
2010	16	11	4	7	—	1	NAICS2007
2011	17	10	3	7	—	2	NAICS2007
2012	16	12	5	7	—	2	NAICS2012
2013	18	14	6	8	—	2	NAICS2012
2014	16	13	6	7	—	1	NAICS2012
2015	16	14	6	7	1	—	NAICS2012
2016	17	16	7	6	2	—	NAICS2012
2017	17	15	7	7	—	—	NAICS2017
2018	14	13	6	6	—	—	NAICS2017
2019	15	14	6	7	—	—	NAICS2017
2020	19	17	7	7	—	—	NAICS2017
2021	22	17	7	7	—	—	NAICS2017
2022	24	21	7	11	—	—	NAICS2022
2023	27	25	8	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37090. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.