BMIE Market 37091

Marshall County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,747 2020–2024 ACS 5-year estimate ±1,191 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,356 2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,005 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,157 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,184 2020–2024 ACS 5-year estimate ±7,106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$887 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$261,600 2020–2024 ACS 5-year estimate ±17,623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	206.0 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37091
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+28.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+39.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+88.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 30–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37091. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.71, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.4	64	40%	+25.8
Restaurant Opportunity Score	63.3	63	35%	+22.2
Market Momentum Score	73.6	74	25%	+18.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,747	85	40%	+34.0
Median household income (ACS)	62,184	34	40%	+13.5
Households (ACS)	9,356	84	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	28	70	35%	+24.4
Restaurants per 10,000 residents (lower = more room)	12.9	61	25%	+15.2
Population (ACS)	24,747	85	20%	+17.0
Median household income (ACS)	62,184	34	20%	+6.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28	82	50%	+41.2
10-year restaurant growth	28	70	30%	+20.9
20-year restaurant growth	39.1	58	20%	+11.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (84)

By cuisine

American 19 · Mexican 11 · Latin American (other) 9 · Bakery 6 · Burgers 6 · Chicken / wings 6 · Coffee 6 · Southwestern / Tex-Mex 6 · Cajun, Creole, Southern 5 · Pizza 5 · Sandwiches 5 · Breakfast 4 · Seafood 4 · BBQ 3 · Dessert 3 · Italian 2 · Japanese 2 · Sushi 2 · Chinese 1 · Greek 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1

By type

Restaurant (service type not stated) 61 · Quick service 19 · Bar 9 · Casual dining 7 · Bakery 6 · Coffee shop 5 · Café 4 · Dessert 4 · Delivery-focused 2 · Food truck 2 · Specialty food shop 2 · Other 2 · Buffet 1 · Catering 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
31A Diner	Casual dining · Restaurant (service type not stated)	American	126 S 2nd Ave	open
Alex's Tacos and Wings Alex's Tacos & Wings	Restaurant (service type not stated)	Mexican	125 W Commerce St	open
Amigos Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1197 Nashville Hwy	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	151 N Ellington Pwky	open
Bakin Cakes	Bakery · Dessert	Bakery · Dessert	1151 Nashville Hwy	open
Bayou Inn Cajun Seafood	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1513 Mooresville Hwy	open
Bojangles' Famous Chicken 'n Biscuits	Restaurant (service type not stated)		1200 N. Ellington Parkway	open
Boots Pizza	Restaurant (service type not stated)		1505 Verona Caney Rd	open
Brandon's Bro'rista Coffeehouse	Coffee shop	Coffee	764 W Commerce St	open
Breeze In Market & Deli	Specialty food shop · Quick service	Sandwiches	1395 TN-99	open
Burger Bros & Victor's Taco Shop	Restaurant (service type not stated)	Burgers · American	712 N Ellington Pkwy	open
Burger King Burger King	Quick service	Burgers · American	960 N Ellington Pkwy	open
Captain D's Captain D's	Restaurant (service type not stated) · Quick service	Seafood · American	1200 N Ellington Pkwy	open
Captain Rodney's	Restaurant (service type not stated)	Seafood	2630 Nashville Hwy	open
Checkers	Quick service · Restaurant (service type not stated)		360 S Ellington Pkwy	open
China Wok	Buffet	Chinese · Sushi · Japanese	910 N Ellington Pkwy	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	850 N Ellington Pkwy	open
Divine's	Café · Coffee shop	Coffee · American	1565 Nashville Hwy	open
Domino's Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza · Chicken / wings	712 N Ellington Pkwy	open
Duck River	Restaurant (service type not stated) · Bar		831 N Church St	open
El Jardín Mexican Restaurant #3	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1820 Mooresville Hwy	open
El Mesquite Mexican Grill	Restaurant (service type not stated)	Latin American (other)	1341 Nashville Hwy	open
El Patron Mexican and Grill El Patrón	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	229 E Commerce St	open
Freeman Fish & Burgers	Restaurant (service type not stated)	Burgers · American	849 Wakefield St	open
Greekoo restaurant	Restaurant (service type not stated)	Greek · Mediterranean	1169 N Ellington Pkwy	open
Herradura Taco Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	400 N Ellington Pkwy	open
Huddle House	Restaurant (service type not stated)	Breakfast	1037 Nashville Hwy	open
Hwy 55 Burgers Shakes & Fries	Restaurant (service type not stated)	Burgers	712 N Ellington Pkwy	open
Jimmy's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1153 Nashville Hwy	open
Keith’s Cold Cans	Bar		475 Highway 99	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1338 N. Ellington Parkway	open
Kindred Pizza	Restaurant (service type not stated)	Pizza · Italian	1037 Nashville Hwy	open
Knight's Pizza	Restaurant (service type not stated)	Chicken / wings	1340 Old Highway 99	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1434 Mooresville Hwy	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	360 S Ellington Pkwy	open
La Fuente Mexican Restaurant La Fuente Mexican Restaurant LLC	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	505 E Church St	open
La Superior Carnicerta LLC	Casual dining · Restaurant (service type not stated)	Latin American (other) · American	313 E Commerce St	open
LawLers Barbecue LawLers Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1303 N Ellington Pkwy	open
Lewisburg Donut Shop	Bakery · Dessert	Dessert · Bakery	1523 Mooresville Hwy	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	542 N Ellington Pkwy	open
Long John Silver's	Restaurant (service type not stated)	Seafood	151 N Ellington Pkwy	open
Lopez Group 3, Llc	Restaurant (service type not stated)		1197 Nashville Hwy	open
Mama Mia Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	227 E Commerce St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	141 N Ellington Pky	open
Mexico Lindo	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	1063 Nashville Hwy	open
Mittened Paw	Bakery	Bakery	1137 Green Valley Dr	open
Mopey's Family Restaurant	Restaurant (service type not stated)	American	1693 Nashville Hwy	open
Munchie Grub Taters	Food truck · Delivery-focused · Catering		217 2nd Ave N	open
Pickers Creek Winery	Winery / distillery / taproom · Bar		1986 New Columbia Hwy	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	710 N Ellington Pkwy Marshall	open
Pony Parties	Bar		2700 Finley Beech Rd	open
Pranamji Inc Dba Subway # 13895	Restaurant (service type not stated)		124 The Acres	open
Q's Casa	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	124 2nd Ave S	open
Red Seven Pizza	Restaurant (service type not stated)	Pizza	712 N Ellington Pkwy	open
Rock Creek Coffee Co	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2497 Verona Caney Rd	open
Rolling Smoke BBQ	Restaurant (service type not stated)	BBQ	965 Cornersville Rd	open
Rose cafe	Café · Coffee shop	Coffee	217 W Commerce St	open
Ruby's Cafe	Casual dining · Café	American · Coffee · Breakfast	480 S Ellington Pkwy	open
Saddle Creek Golf Club	Casual dining · Restaurant (service type not stated) · Bar		1480 Fayetteville Hwy	open
Scooter's Coffee	Coffee shop	Coffee	1290 N Ellington Pkwy	open
Shoney's	Quick service · Restaurant (service type not stated)		431 N Ellington Pkwy	open
Solano's Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	1362 N Ellington Pkwy	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	420 Ellington Parkway	open
Soul Train	Restaurant (service type not stated) · Bar	American	713 Verona Rd	open
Sportzone Grill	Bar		928 N Ellington Pkwy	open
Subway	Other	Sandwiches	1334 N Ellington Pkwy	open
Subway	Other	Sandwiches	124 The Acres	open
Super Sabor	Restaurant (service type not stated)	Mexican · Latin American (other)	635 2nd Ave N	open
Sweet CeCe's Frozen Desserts & More	Bakery	Bakery	712C N Ellington Pkwy Ste 116	open
Taco Bell Taco Bell	Quick service	Mexican	440 N. Ellington Pkwy	open
The Breakfast Shop	Restaurant (service type not stated)	Breakfast · Cajun, Creole, Southern · American	725 Cornersville Rd	open
The Burg - Lewisburg TN	Bar · Restaurant (service type not stated)		1505 Verona Caney Rd	open
The Local Sip - Protein & Energy	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	1087 N Ellington Pkwy	open
The Peter Bistro	Restaurant (service type not stated)	American		open
TheMunchieMobile	Food truck · Restaurant (service type not stated) · Casual dining	American	1091 Craig Moore Rd	open
Time To Eat Bar And Grill	Restaurant (service type not stated)	Cajun, Creole, Southern	1341 Nashville Hwy	open
Tommy's	Bar		1286 Old Belfast Rd	open
Waffle House Waffle House	Restaurant (service type not stated)	Breakfast · American	712 N ELLINGTON Pkwy Bldg B	open
Walmart Bakery	Bakery	Bakery	1334 N Ellington Pkwy	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	290 N Ellington Pike	open
Yamato	Restaurant (service type not stated)	Japanese · Sushi	1063 Nashville Hwy	open
YULIAR´S BAKERY	Bakery · Dessert	Bakery · Latin American (other) · Dessert	220 Water St	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	1298 north ellington pkwy	open
Ziffel's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	532 N Ellington Pkwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	16	16	—	—	—	—	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	24	23	—	—	—	1	SIC1987
1998	22	20	7	11	2	2	NAICS1997
1999	22	20	7	12	1	2	NAICS1997
2000	23	21	7	13	1	2	NAICS1997
2001	24	22	9	12	1	2	NAICS1997
2002	24	24	10	14	—	—	NAICS1997
2003	23	23	8	15	—	—	NAICS2002
2004	25	23	7	16	—	—	NAICS2002
2005	27	24	6	18	—	1	NAICS2002
2006	25	22	5	17	—	1	NAICS2002
2007	24	21	7	13	—	1	NAICS2002
2008	20	18	6	12	—	—	NAICS2007
2009	24	21	8	13	—	—	NAICS2007
2010	27	24	10	14	—	—	NAICS2007
2011	31	25	10	15	—	1	NAICS2007
2012	32	28	10	18	—	1	NAICS2012
2013	30	25	7	18	—	1	NAICS2012
2014	26	22	8	14	—	1	NAICS2012
2015	27	24	9	15	—	1	NAICS2012
2016	27	24	7	17	—	1	NAICS2012
2017	31	28	10	17	—	—	NAICS2017
2018	28	25	7	16	—	—	NAICS2017
2019	30	26	8	16	—	—	NAICS2017
2020	29	27	9	15	3	—	NAICS2017
2021	28	27	10	15	—	—	NAICS2017
2022	33	30	10	17	3	—	NAICS2022
2023	35	32	9	18	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37091. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.