BMIE Market 37127

Rutherford County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,499 2020–2024 ACS 5-year estimate ±1,883 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,056 2020–2024 ACS 5-year estimate ±523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,786 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,122 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$91,401 2020–2024 ACS 5-year estimate ±6,499 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,376 2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$375,400 2020–2024 ACS 5-year estimate ±14,310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.1 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37127
Restaurants per 10,000 residents	9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+83.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+1,000.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,000.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 35–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.70) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	86 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37127. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.70, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.7	79	40%	+31.5
Restaurant Opportunity Score	75.5	76	35%	+26.4
Market Momentum Score	86.2	86	25%	+21.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,499	83	40%	+33.0
Median household income (ACS)	91,401	75	40%	+29.8
Households (ACS)	7,056	79	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	83.3	89	35%	+31.3
Restaurants per 10,000 residents (lower = more room)	15.4	51	25%	+12.9
Population (ACS)	21,499	83	20%	+16.5
Median household income (ACS)	91,401	75	20%	+14.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	83.3	89	30%	+26.8
20-year restaurant growth	1,000	100	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (77)

By cuisine

American 9 · Mexican 7 · Sandwiches 7 · Coffee 6 · Asian 5 · Bakery 5 · Dessert 5 · Burgers 4 · Juice / smoothies 4 · Pizza 4 · Southwestern / Tex-Mex 4 · Breakfast 3 · Healthy / salads / bowls 3 · Japanese 3 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Mediterranean 2 · Seafood 2 · Sushi 2 · BBQ 1 · Chinese 1 · European 1 · Greek 1 · Indian 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 43 · Quick service 20 · Bar 8 · Bakery 7 · Casual dining 6 · Dessert 6 · Café 4 · Coffee shop 4 · Juice, smoothie, tea 4 · Brewery / taproom 2 · Catering 2 · Delivery-focused 2 · Other 2 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2441 S Church St	open
Banh Appetit	Bakery	Vietnamese · Bakery · Asian	2892 S Church St	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	3415 Shelbyville Pike Ste A	open
Baskin-Robbins™ Baskin-Robbins	Dessert · Bar	Ice cream / frozen desserts · Dessert	3415 Shelbyville Pike	open
Big Apple Bagels	Quick service		2858 S Church St	open
Big Daddy's Handlebars	Casual dining · Bar		2601 E Main St	open
Bojangles	Restaurant (service type not stated)		2895 S Church St	open
Broadway In The Boro	Bar		6790 John Bragg Hwy	open
Burger King Burger King	Quick service	Burgers · American	2462 S Church St	open
Burger King Burger King	Quick service	Burgers · American	1533 Joe B Jackson Pkwy	open
Camino Real Camino Real - South Church	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	3205 S Church St	open
Captain D's Captain D's	Quick service · Restaurant (service type not stated)	Seafood	3114 S Church St	open
CAVA	Restaurant (service type not stated)	Mediterranean	2961 S Church St	open
Chanthabandith Inc	Restaurant (service type not stated)		2568 S Church St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2963 S Church St	open
Cinnabon	Restaurant (service type not stated)		2441 S Church St	open
Con Madres MXC	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2984 S Church St	open
Dapper Owl	Coffee shop · Café · Bakery	Coffee · Bakery	2412 E Main St	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Dessert	Dessert · Bakery	2898 S Church St	open
Dewayne's Good Times Bar & Grill	Casual dining · Bar		4425 Woodbury Pike	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	3940 Shelbyville Hwy	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2943 S Church St	open
Fin Fusion Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	2862 S Church St	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	2854 South Church Street	open
First Watch First Watch	Restaurant (service type not stated) · Casual dining	Breakfast · American	2977 South Church Street	open
FitzWilly's	Food truck · Catering	American	3013 Lancelot Dr	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	2910 S Church St	open
Garden Greek Grill	Restaurant (service type not stated)	Greek · Mediterranean · European	3006 S Rutherford Blvd	open
General Mills	Restaurant (service type not stated) · Other		200 Butler Dr	open
Golden Grill Mongolian and Japanese Cuisine	Restaurant (service type not stated)	Japanese · Asian	2898 S Church St Ste C	open
Gramma's Hands	Dessert · Bakery	Dessert	3138 S Church St	open
Hardee's Hardee's	Quick service	Burgers · American	2983 S Church St	open
Hop Springs	Brewery / taproom · Bar		6790 John Bragg Hwy	open
Humulus Project	Brewery / taproom · Restaurant (service type not stated) · Bar		6790 John Bragg Hwy	open
Indian Hills Park and Pavillion	Restaurant (service type not stated)	Indian	433 Calumet Trce	open
Jay's Bakes LLC	Bakery	Bakery	5297 Cedar Grove Rd	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	2925 S Church St	open
Koji Express Japanese Grill - South	Restaurant (service type not stated)		3114 S Church St Ste A	open
La Creme Wedding Cakes	Restaurant (service type not stated)		113 Taborwood Trl	open
La Siesta Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2424 S Church St	open
Laredo Taco Company	Restaurant (service type not stated)	Mexican	3208 S Church St	open
Laredo Taco Company	Restaurant (service type not stated)	Southwestern / Tex-Mex	1509 Joe B Jackson Pkwy	open
Mark And Pat's Handlebar	Bar		2601 E Main St	open
Murfreesboro	Quick service · Restaurant (service type not stated)		149 Murfreesboro St	open
Pad Thai Cafe	Café	Thai · Coffee · Asian	2568 S Church St	open
Panda Express	Quick service		2925 S Church St Unit A	open
Panera Bread	Coffee shop	Coffee	2965 S Church St Ste A	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	3138 S Church St L	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	3183 S Church St	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	2965 S Church St	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2435 S. Church Street	open
Restaurant and Lounge Mt Bottle	Bar		3940 Shelbyville Hwy	open
Smoothie King Smoothie King	Juice, smoothie, tea · Delivery-focused	Juice / smoothies · Healthy / salads / bowls	2943 S Church St. Suite B	open
Speedy Cafe	Restaurant (service type not stated)		2624 S Rutherford Blvd	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2904 S Church St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2442 S Church St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1536 Joe B Jackson Parkway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3183 South Church Street Suite B	open
Subway	Other	Sandwiches	140 Joe B Jackson Pkwy	open
SweetPea's Sweet Shoppe	Bakery · Dessert	Bakery · Dessert	130 McKaig Rd	open
Taco Bell Taco Bell	Quick service	Mexican	2482 S. Church Street	open
Taco Bell	Restaurant (service type not stated)	Mexican	1634 Joe B Jackson	open
The Nutrition Spot Murfreesboro	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	3032 S Church St	open
Toot's South Toot's Honky Tonk	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2992 S Church St	open
Tres Amigos, Inc	Restaurant (service type not stated)		2424 S Church St	open
Trident Holdings LLC	Restaurant (service type not stated) · Casual dining	Seafood · American	3114 S Church St	open
Vaibhavlaxmi Inc	Restaurant (service type not stated)		1536 Joe B Jackson Pkwy	open
W And L Restaurant Inc	Restaurant (service type not stated)		2924 S Church St	open
Waffle House Waffle House	Casual dining	Breakfast · American	2477 S Church St	open
Waffle House Waffle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	1622 Joe B Jackson Pkwy	open
Wendy's	Restaurant (service type not stated)	Burgers	3341 S Church St	open
Whitt's Barbecue Whitt's Barbecue	Catering · Restaurant (service type not stated)	BBQ	2989 S Church St	open
Wok N Roll	Restaurant (service type not stated)	Chinese	2924 S Church St	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	2678 S Church St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2946 S Church St	open
Sauce	Restaurant (service type not stated)	Italian	2858 S Church St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	3	3	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
1999	6	6	2	2	2	—	NAICS1997
2000	4	4	1	2	1	—	NAICS1997
2001	3	3	1	2	—	—	NAICS1997
2002	4	3	2	1	—	1	NAICS1997
2003	4	3	2	1	—	1	NAICS2002
2004	6	5	3	2	—	1	NAICS2002
2005	5	5	2	2	1	—	NAICS2002
2006	7	7	2	3	2	—	NAICS2002
2007	10	10	2	6	2	—	NAICS2002
2008	12	12	3	7	2	—	NAICS2007
2009	12	12	4	5	3	—	NAICS2007
2010	15	15	5	8	2	—	NAICS2007
2011	15	15	6	7	2	—	NAICS2007
2012	19	19	6	10	3	—	NAICS2012
2013	18	18	6	9	3	—	NAICS2012
2014	17	17	7	8	2	—	NAICS2012
2015	23	23	10	10	3	—	NAICS2012
2016	31	31	11	17	3	—	NAICS2012
2017	30	29	9	17	3	—	NAICS2017
2018	28	27	8	17	—	—	NAICS2017
2019	28	27	9	16	—	—	NAICS2017
2020	29	28	8	17	3	—	NAICS2017
2021	32	31	9	18	4	—	NAICS2017
2022	32	32	10	16	6	—	NAICS2022
2023	34	33	8	17	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37127. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.