BMIE Market 37771

Loudon County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,042 2020–2024 ACS 5-year estimate ±1,032 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,286 2020–2024 ACS 5-year estimate ±408 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,380 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,938 2020–2024 ACS 5-year estimate ±5,230 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,000 2020–2024 ACS 5-year estimate ±166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$279,600 2020–2024 ACS 5-year estimate ±26,684 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	50.1 sq mi Census Gazetteer 2020
Restaurants	38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37771
Restaurants per 10,000 residents	24.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+40.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 38–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37771. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.7	65	40%	+25.9
Restaurant Opportunity Score	53.6	54	35%	+18.8
Market Momentum Score	62.3	62	25%	+15.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,042	80	40%	+31.8
Median household income (ACS)	66,938	42	40%	+16.9
Households (ACS)	7,286	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.2	59	35%	+20.5
Restaurants per 10,000 residents (lower = more room)	21.1	35	25%	+8.7
Population (ACS)	18,042	80	20%	+15.9
Median household income (ACS)	66,938	42	20%	+8.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.6	66	50%	+32.9
10-year restaurant growth	15.2	59	30%	+17.6
20-year restaurant growth	40.7	59	20%	+11.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (78)

By cuisine

American 17 · Mexican 10 · Burgers 8 · Coffee 7 · Pizza 7 · Sandwiches 7 · Dessert 6 · Latin American (other) 6 · Chicken / wings 5 · Bakery 4 · Cajun, Creole, Southern 4 · Ice cream / frozen desserts 4 · Asian 3 · BBQ 3 · Breakfast 3 · Juice / smoothies 3 · Chinese 2 · Italian 2 · Southwestern / Tex-Mex 2 · Cuban 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Seafood 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 51 · Quick service 26 · Dessert 9 · Café 6 · Casual dining 6 · Bakery 5 · Coffee shop 5 · Bar 3 · Juice, smoothie, tea 3 · Catering 2 · Other 2 · Brewery / taproom 1 · Buffet 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	417 Highway 321 N	open
Asahi Japanese Grill	Restaurant (service type not stated)	Japanese · Asian	704 E Broadway St	open
Aubrey's Aubrey's Cleveland	Restaurant (service type not stated)	Cajun, Creole, Southern · American	375 Town Creek Pkwy	open
Baskin-Robbins Baskin-Robbins	Quick service · Dessert · Restaurant (service type not stated)	Sandwiches · Ice cream / frozen desserts · Dessert	1111 Highway 321 N PO Box 463	open
Bear Group Inc	Restaurant (service type not stated)		301 Market Dr	open
Bimbo's	Specialty food shop · Quick service	Sandwiches	1204 US-321	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	301 Market Drive	open
Broadway and B	Coffee shop · Restaurant (service type not stated) · Café	Coffee	200 W Broadway St	open
Buddy's Bar-B-Q Buddy's bar-b-q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1104 US-321	open
Cades Cove Good Fixin's	Restaurant (service type not stated) · Other · Catering	BBQ	1001 Elm Hill Rd	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	1001 Highway 321 N	open
Casa Fiesta	Restaurant (service type not stated)	Mexican · Spanish / tapas · Southwestern / Tex-Mex · Latin American (other)	455 US-321	open
Casey's	Restaurant (service type not stated)	Pizza	700 E Broadway St	open
China King Buffet	Restaurant (service type not stated) · Buffet	Chinese · Asian	925 US-321	open
Cinco Amigos Cinco Amigos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1110 US-321	open
Cook Out Cook Out	Quick service		401 Us Highway 321 N	open
Donna's Diner Donna's Cross Keys	Casual dining	American · Breakfast	1001 Kingston St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1021 Highway 321 N	open
El Mana Pupuseria	Restaurant (service type not stated)	Cuban · Mexican	107 S Grand St	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	956 US321	open
Full Service BBQ	Quick service · Catering	BBQ	870 Highway 321 N	open
Gail's Custom Cakes	Bakery · Dessert	Bakery · Dessert	5288 US-321	open
Gondolier in Lenoir City Gondolier Italian Restaurant & Pizza - Harrogate, TN	Restaurant (service type not stated)	Italian · Pizza	744 US-321	open
Hacienda Ayala's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	500 Market Dr	open
Hardee’s	Quick service · Restaurant (service type not stated)	Burgers	541 Highway 321 N	open
Honey Baked Ham Honey Baked Ham	Quick service		870 Hwy 321	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	508 Kingston St	open
Jimmy John's	Restaurant (service type not stated) · Quick service	Sandwiches	756 Highway 321 N Ste 104	open
Jmak Investments Llc	Restaurant (service type not stated)		300 Market Dr Ste 201	open
Justin Young Dba Cfa Lenoir City Chick-fil-A	Restaurant (service type not stated) · Quick service	Chicken / wings · American	1009 Highway 321 N	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	865 Highway 321 N	open
Krystal Krystal	Quick service	Burgers · American	1205 US-321	open
Kyle's Creamery	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	507 E Broadway St	open
La Cumbre Del Cowboy	Restaurant (service type not stated)			open
La Lupita Mexican Store and Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	510 W Broadway St	open
La Mexicana Mexican Store and Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	500 Bon St	open
La Michoacana L.C	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	123 E Broadway St	open
Lenoir City Sims Group, Llc	Restaurant (service type not stated)		855 Highway 321 N	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza · Italian	756 Highway 321 N	open
Long John Silver's	Quick service		540 Highway 321 N	open
Lora Jean's Gourmet Popcorn, Co	Restaurant (service type not stated) · Food truck		121 E Broadway St	open
Master Donuts of Lenoir City	Bakery · Dessert	Dessert · Breakfast · Bakery	507 E Broadway St	open
Maui Waui Cafe	Restaurant (service type not stated) · Café · Bar	Coffee	117 E Broadway St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	9155 Hwy 321 North	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	402 Hwy 321n	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	870 Highway 321 N	open
Panaderia y Pasteleria Aguila	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	107 S Grand St	open
Panda Express	Quick service	Chinese · Asian	185 Market Dr	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	785 US-321	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	835 Highway 321 N Ste 2-c	open
Petro's Chili & Chips Petros Love at First Bite	Restaurant (service type not stated)	American	762 US-321	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	300 Market Drive Loudon	open
Quiznos	Other	Sandwiches	835 Highway 321 N Ste 2C	open
Restaurante Emanuel	Restaurant (service type not stated)	Mexican · Latin American (other)	107 S Grand St	open
Rita Mexican Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	756 US-321	open
Sandra D's	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4527 Kingston Hwy	open
Shoney's Shoney's Restaurants	Restaurant (service type not stated)	American	1100 Highway 321 N	open
Sno Biz Lenoir City	Dessert	Dessert	1084 Old Hwy 95	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1000 E. Broadway	open
Spice Hut	Restaurant (service type not stated) · Casual dining	Indian · American	1204 US-321	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	870 US-321	open
Starbucks Starbucks	Coffee shop · Café	Coffee	404 Hwy 321 N	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	9155 Highway 321 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	502 Highway 321	open
Taco Bell Taco Bell	Quick service	Mexican	716 Highway 321 North	open
Tcby	Dessert	Ice cream / frozen desserts	1104 Highway 321 N	open
Tennessee Brew Works - Lenoir City Barrel House Tennessee Brew Works	Brewery / taproom · Casual dining · Bar		200 E Depot St	open
The Burgers The Burgers - Emory Road	Restaurant (service type not stated)	Burgers · American	540 Highway 321 N	open
The Casual Pint of Lenoir City The Casual Pint (Countryside Village)	Casual dining · Bar		780 US-321 Ste 101	open
Tri Star Energy and Shake Bar	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	830 US-321 #500	open
Ugly Mug Coffee	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	108 S B St	open
Waffle House Waffle House	Casual dining	American · Breakfast	1116 Highway 321 N	open
Walmart Bakery	Bakery	Bakery	911 Highway 321 N	open
Wendy's Wendy's	Quick service	Burgers · American	874 Us 321	open
Wendy's	Restaurant (service type not stated)	Burgers	401 Highway 321 N	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	835 Highway 321 N, Suite 2-B	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	855 Highway 321 N	open
Corporate Tax Recoveries &amp Services Inc	Restaurant (service type not stated)		875 Highway 321 N Ste 600-253	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	19	—	—	—	—	SIC1987
1995	19	19	—	—	—	—	SIC1987
1996	18	18	—	—	—	—	SIC1987
1997	21	21	—	—	—	—	SIC1987
1998	16	16	8	7	—	—	NAICS1997
1999	19	19	9	9	—	—	NAICS1997
2000	24	24	11	12	—	—	NAICS1997
2001	23	23	11	11	—	—	NAICS1997
2002	26	25	12	12	—	1	NAICS1997
2003	27	27	14	12	—	—	NAICS2002
2004	30	29	15	14	—	1	NAICS2002
2005	30	29	15	14	—	1	NAICS2002
2006	34	31	16	14	—	2	NAICS2002
2007	36	34	16	18	—	2	NAICS2002
2008	33	32	14	18	—	1	NAICS2007
2009	34	33	14	18	1	1	NAICS2007
2010	38	37	17	19	1	1	NAICS2007
2011	33	33	13	19	1	—	NAICS2007
2012	32	31	12	18	1	—	NAICS2012
2013	34	33	11	21	1	—	NAICS2012
2014	33	32	12	19	1	—	NAICS2012
2015	33	33	12	19	2	—	NAICS2012
2016	36	36	12	22	2	—	NAICS2012
2017	38	37	12	22	3	—	NAICS2017
2018	36	35	10	22	3	—	NAICS2017
2019	36	35	10	22	3	—	NAICS2017
2020	36	35	8	23	4	—	NAICS2017
2021	36	36	9	23	4	—	NAICS2017
2022	38	38	9	25	4	—	NAICS2022
2023	38	38	10	22	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37771. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.