BMIE Market 37772

Loudon County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,646 2020–2024 ACS 5-year estimate ±903 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,969 2020–2024 ACS 5-year estimate ±351 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,146 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,827 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,711 2020–2024 ACS 5-year estimate ±6,220 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,306 2020–2024 ACS 5-year estimate ±117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$429,800 2020–2024 ACS 5-year estimate ±27,281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	38.7 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37772
Restaurants per 10,000 residents	8.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,100.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37772. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.4	78	40%	+31.4
Restaurant Opportunity Score	70.0	70	35%	+24.5
Market Momentum Score	45.5	46	25%	+11.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,646	76	40%	+30.5
Median household income (ACS)	100,711	81	40%	+32.6
Households (ACS)	5,969	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	9.1	53	35%	+18.6
Restaurants per 10,000 residents (lower = more room)	8.2	80	25%	+19.9
Population (ACS)	14,646	76	20%	+15.3
Median household income (ACS)	100,711	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.7	20	50%	+10.2
10-year restaurant growth	9.1	53	30%	+16.0
20-year restaurant growth	300	97	20%	+19.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 7 · Sandwiches 5 · Italian 3 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Coffee 2 · Mexican 2 · Pizza 2 · BBQ 1 · Breakfast 1 · Burgers 1 · European 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 18 · Quick service 6 · Bar 3 · Coffee shop 2 · Café 1 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Avalon T-Prime	Restaurant (service type not stated)	Steakhouse · Seafood · American	700 Turnberry Cir	open
Ayala’s Mexican Restaurant	Restaurant (service type not stated)		131 Kelsey Ln	open
Bella Hibachi & Sushi	Restaurant (service type not stated)	Japanese	175 Kelsey Ln	open
Burger King Burger King	Quick service	Burgers · American	120 Simpson Rd	open
Calhoun's Calhoun's Restaurant	Restaurant (service type not stated)	BBQ · American	4550 City Park Dr	open
Chili's Grill & Bar	Restaurant (service type not stated)		320 Fort Loudon Medical Center	open
Chili's Grill & Bar	Bar · Restaurant (service type not stated)	Sandwiches	320 Fort Loudoun Medical Center Dr	open
Citico’s Restaurant At WindRiver	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2698 Oakum Ct	open
Coffee Culture	Coffee shop	Coffee	560 Highway 321 S	open
Corner Pizza	Restaurant (service type not stated)	Pizza · Italian	19668 US-11	open
Cracker Barrel Cracker Barrel Old Country Store	Bar · Restaurant (service type not stated) · Quick service	Cajun, Creole, Southern · American	325 Ft Loudoun Medical Cent Dr I-75 & US 321	open
Domino's Domino's Pizza	Quick service · Restaurant (service type not stated) · Delivery-focused	Chicken / wings · Pizza	131 Kelsey Ln Suite 103	open
El Senor Rancho	Restaurant (service type not stated)	Mexican · Latin American (other)	149 Kelsey Ln	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	149 Kelsey Lane, Ste 101	open
Fork & Vine Italian	Restaurant (service type not stated)	Italian · European	131 Kelsey Ln	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	320 Fort Loudon Medical Center	open
ITacos-El matador	Food truck	Mexican	2112 Highway 11 E	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	375 Kelsey Lane Suite 3	open
Joe’s Italian Cuisine	Restaurant (service type not stated)	Italian	131 Kelsey Ln	open
Lenoir City, TN Krystal	Quick service		1205 Highway 321 North	open
Riverside Coffee Shop- Riverside Training Program	Coffee shop · Café	Coffee	16239 US-70	open
Ruby Tuesday	Restaurant (service type not stated)	American	120 Interchange Park Dr	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	375 Kelsey Ln Suite 5	open
Subway	Other	Sandwiches	19668 Highway 11 E Ste 31	open
The Grill at WindRiver	Bar · Restaurant (service type not stated)	Breakfast	1800 Oakum Ct	open
Which Wich of Lenoir City	Restaurant (service type not stated)	Sandwiches	375 Kelsey Lane Ste 3	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	5	5	3	2	—	—	NAICS1997
1999	6	6	2	3	1	—	NAICS1997
2000	3	3	2	1	—	—	NAICS1997
2001	4	4	3	1	—	—	NAICS1997
2002	5	5	2	3	—	—	NAICS1997
2003	3	3	1	2	—	—	NAICS2002
2004	7	6	3	3	—	—	NAICS2002
2005	7	6	3	3	—	—	NAICS2002
2006	7	6	4	2	—	—	NAICS2002
2007	9	8	6	2	—	—	NAICS2002
2008	10	9	5	3	1	—	NAICS2007
2009	10	9	4	4	1	—	NAICS2007
2010	10	9	4	4	1	—	NAICS2007
2011	10	9	4	4	1	—	NAICS2007
2012	11	10	4	5	1	—	NAICS2012
2013	12	11	4	6	1	—	NAICS2012
2014	12	10	4	5	1	—	NAICS2012
2015	14	12	5	6	1	—	NAICS2012
2016	12	11	5	4	2	—	NAICS2012
2017	14	12	6	4	—	—	NAICS2017
2018	14	13	8	4	—	—	NAICS2017
2019	16	14	8	5	—	—	NAICS2017
2020	14	12	7	4	—	—	NAICS2017
2021	14	12	6	4	—	—	NAICS2017
2022	14	12	6	5	—	—	NAICS2022
2023	14	12	6	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37772. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.