BMIE Market 37813

Hamblen County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,288 2020–2024 ACS 5-year estimate ±1,542 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,137 2020–2024 ACS 5-year estimate ±495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,444 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,608 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$48,011 2020–2024 ACS 5-year estimate ±4,915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$853 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$172,600 2020–2024 ACS 5-year estimate ±21,765 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	58.0 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37813
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+34.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+143.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+290.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 37–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37813. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.86, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.9	53	40%	+21.2
Restaurant Opportunity Score	53.1	53	35%	+18.6
Market Momentum Score	80.8	81	25%	+20.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,288	80	40%	+31.9
Median household income (ACS)	48,011	13	40%	+5.0
Households (ACS)	7,137	80	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	34.5	75	35%	+26.1
Restaurants per 10,000 residents (lower = more room)	21.3	34	25%	+8.5
Population (ACS)	18,288	80	20%	+16.0
Median household income (ACS)	48,011	13	20%	+2.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25.8	82	50%	+40.8
10-year restaurant growth	34.5	75	30%	+22.4
20-year restaurant growth	143.8	88	20%	+17.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (88)

By cuisine

American 20 · Mexican 15 · Burgers 9 · Bakery 8 · Ice cream / frozen desserts 7 · Sandwiches 7 · Italian 6 · Latin American (other) 6 · Coffee 5 · Asian 4 · Breakfast 4 · Chicken / wings 4 · Seafood 4 · Juice / smoothies 3 · Pizza 3 · BBQ 2 · Cajun, Creole, Southern 2 · Chinese 2 · Dessert 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 49 · Quick service 31 · Dessert 9 · Bakery 8 · Casual dining 7 · Bar 5 · Café 4 · Juice, smoothie, tea 4 · Coffee shop 3 · Specialty food shop 2 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
60 Beans Coffee	Coffee shop · Café	Coffee · Breakfast	275 E Morris Blvd	open
A1 Hibachi Grill	Restaurant (service type not stated)	Japanese · Asian	409 E Morris Blvd	open
Akita Express	Restaurant (service type not stated)	Japanese · Asian	3100 E Morris Blvd	open
Arby's	Quick service · Restaurant (service type not stated)		2323 E Morris Blvd	open
Arby's Arby's	Quick service	Sandwiches · American	1941 W Morris Blvd W Morris Blvd & W Andrew Johnson Hwy	open
Aubrey’s	Bar · Restaurant (service type not stated)		4333 Evan Green Plaza	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	2550 E Morris Blvd	open
Bamboo Garden \| Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	463 S Davy Crockett Pkwy	open
Big Daddy's BBQ Catering & Concession	Quick service	BBQ · American	528 E Hillcrest Dr	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	5354 S. Davy Crockett Pkwy	open
Brice's Market	Specialty food shop · Quick service	Sandwiches	893 Lincoln Ave	open
Burger King Burger King	Quick service	Burgers · American	202 W Morris Blvd	open
Charlotte's Family Restaurant	Restaurant (service type not stated)		1705 S Cumberland St	open
Charter Foods, Inc	Restaurant (service type not stated)		1111 Gateway Service Park Rd	open
Charter Foods, Incorporated	Restaurant (service type not stated)		1111 Gateway Service Park Rd	open
Chuy’s Tacos	Restaurant (service type not stated) · Food truck	Mexican	1040 S Cumberland St	open
Corner Cafe	Restaurant (service type not stated)		1003 S Cumberland St	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	American · Breakfast	133 Cracker Rd. I-81 & US 25E	open
Cumberland Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1062 S Cumberland St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	117 W Morris Blvd	open
Davy Crockett Restaurant	Casual dining	American · Cajun, Creole, Southern	3282 E Morris Blvd	open
Don Pancho Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1134 S Cumberland St	open
Downtown Center	Restaurant (service type not stated)		420 W Morris Blvd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Bakery	Coffee · Bakery	2531 E Morris Blvd	open
El Arroyo	Restaurant (service type not stated)	Mexican · Latin American (other)	448 S Cumberland St	open
El Farolito USA	Restaurant (service type not stated)	Mexican · Latin American (other)	313 S Cumberland St	open
El Portal	Quick service	Mexican · Latin American (other)	1147 S Cumberland St	open
Garcia's Food Truck	Restaurant (service type not stated)	Mexican	1825 S Cumberland St	open
Garden Express	Restaurant (service type not stated)	Chinese · Asian	2550 E Morris Blvd	open
Great American Cookies	Dessert · Bakery	Ice cream / frozen desserts · Bakery	2550 East Morris Blvd	open
Hardee's Hardee's	Quick service	Burgers · American	2345 E Morris Blvd	open
Hardee's Hardee's	Quick service	Burgers · American	106 Thoroughbred Run Rd	open
Honeey & Hive	Restaurant (service type not stated)	Seafood · American	0000	open
Hungry Howie's Hungry Howie's	Quick service	Pizza · Italian	1501 E Morris Blvd	open
IHOP IHOP	Casual dining	Breakfast · American	472 Crockett Trce Dr	open
Jersey Mike's Subs	Quick service		1117 E Morris Blvd	open
Juquilita Bakery	Bakery · Dessert	Bakery · Dessert	325 S Cumberland St	open
KFC KFC	Quick service	Chicken / wings · American	521 E. Morris Blvd	open
Koto 2 Inc	Restaurant (service type not stated)		409 E Morris Blvd	open
Krystal Krystal	Quick service	Burgers · American	2304 E Morris Blvd	open
La Monarca Paleteria y Neveria	Dessert	Ice cream / frozen desserts · Mexican	1034 S Cumberland St	open
Las Cazuelitas	Restaurant (service type not stated)	Mexican · Latin American (other)	448 S Cumberland St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	468 S Davy Crockett Pkwy #3	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	2562 E Morris Blvd	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	2410 E Morris Blvd	open
Mama Lana's Pizza & Pasta Bar	Restaurant (service type not stated)	Italian	2550 E Morris Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2560 E Morris Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5290 Twin Spires Lane	open
Metro Grill	Restaurant (service type not stated)	BBQ	709 S Cumberland St	open
Mi Azteca Mexican grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4397 E Morris Blvd	open
MonsterMash Burgers	Restaurant (service type not stated) · Casual dining	Burgers · American	483 Crockett Trce Dr	open
Monte Alban Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · Latin American (other) · American	416 S Cumberland St	open
Morristown, TN Krystal	Quick service		2304 E. Morris Blvd.	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	2540 E Morris Blvd	open
Pal's	Restaurant (service type not stated)		174 Liberty Hill Rd	open
Panda Express	Restaurant (service type not stated)		4158 Roberts Lane	open
Pizza Cottage	Restaurant (service type not stated)	Italian	463 S Davy Crockett Pkwy	open
Príncipe De Paz Bakery	Bakery	Bakery · Mexican	922 S Cumberland St	open
Raimondi Caramel Apples	Dessert · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	111 Spencer Hale Rd	open
Raspados cancun	Quick service · Restaurant (service type not stated)	Mexican	204 Brown Ave	open
Raspados La Tropical	Dessert · Juice, smoothie, tea · Bakery	Ice cream / frozen desserts · Juice / smoothies · Bakery	1121 S Cumberland St	open
Roma 3	Restaurant (service type not stated)	Italian · Pizza	247 E Morris Blvd	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	483 S Davy Crockett Pkwy	open
Sagebrush Steakhouse	Restaurant (service type not stated)	Steakhouse	2323 E Morris Blvd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1153 South Cumberland	open
Southern Freight Logistics	Restaurant (service type not stated)		444 Jones Franklin Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1105 East Morris Blvd	open
State Fish Hatchery	Restaurant (service type not stated)	Seafood	4494 Fish Hatchery Rd	open
Sub-Zero Rolled Ice Cream & Bubble Tea	Dessert · Juice, smoothie, tea · Café	Ice cream / frozen desserts · Tea / bubble tea · Coffee	2550 E Morris Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	475 S Davey Crockett Pkwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	105 Thoroughbred Run Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	211 E Morris Blvd	open
Sweet CeCe's	Other · Dessert	Ice cream / frozen desserts	275 E Morris Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	2519 E Morris Blvd.	open
Taco Del Mar	Restaurant (service type not stated)	American	267 E Morris Blvd	open
Taste of Korea in Morristown	Restaurant (service type not stated)		130 Morris Blvd	open
Tennessee Jack's on the Town	Casual dining · Bar	Seafood · American	130 Terrace Ln #6	open
Tennessee Veterans Post 1	Bar		1147 S Cumberland St	open
Three Way Market & Deli	Specialty food shop · Quick service	Sandwiches	2994 Springvale Rd	open
Tienda Guatemala	Quick service · Restaurant (service type not stated)	Mexican	455 Fish Hatchery Rd	open
Tjmo Llc	Restaurant (service type not stated)		130 Terrace Ln Ste 4	open
TN Veterans	Bar		3041 Old Highway 25E	open
Toadily Sweet	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	14 Morris Blvd	open
Toro Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2550 E Morris Blvd	open
Waffle House Waffle House	Casual dining	Breakfast · American	2330 E Morris Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	2547 East Morris Boulevard	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	4327 W Andrew Johnson Highway Ste 2	open
Zaxby's Zaxby's	Quick service	Chicken / wings · Sandwiches	486 Crockett Trace Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	15	15	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	14	14	—	—	—	—	SIC1987
1998	19	16	4	8	3	—	NAICS1997
1999	17	14	3	8	2	—	NAICS1997
2000	16	14	3	7	3	—	NAICS1997
2001	17	15	3	7	4	—	NAICS1997
2002	17	17	7	5	4	—	NAICS1997
2003	16	16	3	10	2	—	NAICS2002
2004	17	17	4	11	2	—	NAICS2002
2005	19	19	5	12	2	—	NAICS2002
2006	20	20	5	12	3	—	NAICS2002
2007	19	19	5	12	2	—	NAICS2002
2008	25	25	6	17	2	—	NAICS2007
2009	25	25	7	16	2	—	NAICS2007
2010	24	24	7	15	2	—	NAICS2007
2011	24	24	7	16	1	—	NAICS2007
2012	29	29	8	18	3	—	NAICS2012
2013	30	29	8	18	2	1	NAICS2012
2014	29	29	6	18	4	—	NAICS2012
2015	29	29	7	18	3	—	NAICS2012
2016	30	30	8	19	3	—	NAICS2012
2017	30	30	7	22	—	—	NAICS2017
2018	31	31	8	18	5	—	NAICS2017
2019	32	32	7	20	5	—	NAICS2017
2020	34	34	7	21	6	—	NAICS2017
2021	34	33	8	20	5	—	NAICS2017
2022	37	37	8	22	7	—	NAICS2022
2023	39	39	8	24	7	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37813. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.