BMIE Market 38611

Marshall County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,537 2020–2024 ACS 5-year estimate ±1,340 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,307 2020–2024 ACS 5-year estimate ±496 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,202 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,926 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,830 2020–2024 ACS 5-year estimate ±10,942 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,082 2020–2024 ACS 5-year estimate ±325 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$201,700 2020–2024 ACS 5-year estimate ±24,969 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	191.7 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38611
Restaurants per 10,000 residents	2.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+140.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	95 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 38611. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.9	58	40%	+23.2
Restaurant Opportunity Score	74.2	74	35%	+26.0
Market Momentum Score	95.2	95	25%	+23.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,537	78	40%	+31.3
Median household income (ACS)	58,830	28	40%	+11.1
Households (ACS)	6,307	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	7.3	83	25%	+20.8
Population (ACS)	16,537	78	20%	+15.6
Median household income (ACS)	58,830	28	20%	+5.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	140	98	50%	+49.0
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 12 · Cajun, Creole, Southern 5 · Coffee 5 · Mexican 4 · Pizza 4 · Sandwiches 4 · Chicken / wings 3 · Dessert 3 · Ice cream / frozen desserts 3 · Seafood 3 · BBQ 2 · Southwestern / Tex-Mex 2 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 31 · Quick service 6 · Café 5 · Bar 4 · Dessert 4 · Food truck 3 · Bakery 2 · Casual dining 2 · Delivery-focused 2 · Buffet 1 · Catering 1 · Coffee shop 1 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bargain Vapors	Café	Coffee	1965 Victoria Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	3278 Hwy 309 N	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	525 Highway 309 S	open
Baskin-Robbins	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	3278 Highway 309 N	open
Bean on Brunswick	Café · Coffee shop	Coffee · Breakfast	40 E Brunswick St Ste A	open
Byhalia "Whyhellyeah" Vineyards	Winery / distillery / taproom · Bar			open
Byhalia Nutrition Shack	Restaurant (service type not stated) · Casual dining	American	2457 Church St suite b	open
Cactus Kicken	Restaurant (service type not stated)		4717 Red Banks Rd N	open
Cajun CRAWDAD'S inc	Food truck	Cajun, Creole, Southern · Seafood	8271 US-72	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	991 MS Hwy 309	open
Cunningham's Grill	Restaurant (service type not stated)	Cajun, Creole, Southern · American	8482 MS-178	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	20 Stonewall Rd	open
El Nuevo Potrero Mexican Restaurant Mi Cocina	Restaurant (service type not stated)	Mexican · Latin American (other)	28 Chase St	open
El Queretano Mexican Tacos	Food truck	Mexican	42 Jonathan Dr	open
Flash Food and Fuel	Quick service · Restaurant (service type not stated)		8163 Highway 178	open
Fontenot's Seafood	Restaurant (service type not stated)	Seafood	corner of Goodman rd and Byhalia rd	open
GeorgiaMud	Café	Coffee	2867 Highway 309 N	open
Graceful Sweets and Treats	Bakery · Restaurant (service type not stated) · Delivery-focused	Bakery	923 Stonewall Rd	open
Hometown Kitchen	Restaurant (service type not stated) · Café	American · Coffee	30 S College St	open
Hot Wings & Deli	Restaurant (service type not stated) · Quick service · Specialty food shop	Chicken / wings · Sandwiches · American	28 Chase St Suite E	open
Jacks Grill	Casual dining · Restaurant (service type not stated) · Bar	American	8218 MS-178	open
Jimbo's Brickhouse BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	8600 Highway 178	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	59 Victoria Rd	open
Lili's Antojitos Y Mas	Food truck · Restaurant (service type not stated)		143 W Cox Rd	open
Little Moo's Burgers and Treats	Restaurant (service type not stated)	Burgers · American	73 MS-309	open
Luigi's Station	Restaurant (service type not stated)	Pizza	2401-2477 Church St	open
Magnolia Restaurant	Restaurant (service type not stated)	Healthy / salads / bowls	8054 Highway 178	open
Niagara Bottling 168 East Wingo Rd Byhalia, MS 38611	Bar			open
Nowhere lounge	Bar		1799 Shinault Rd	open
Pepperoni Palooza	Restaurant (service type not stated)	Pizza · Italian	8097 MS-178	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	8157 MS-178 W Marshall	open
Rolling Thunder BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	9265 MS-178	open
Royal Donuts	Restaurant (service type not stated) · Dessert · Bakery	Dessert	8155 Highway 178	open
Seafood Junction Too	Buffet · Restaurant (service type not stated)	Seafood	25 E Stonewall Rd	open
Short Stop Cafe and Catering	Café · Catering	Coffee · American	8543 MS-178	open
Subs Etc	Other	Sandwiches	8541 Highway 178	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8135 Highway 178	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8271 Hwy 72	open
Taqueria Alexis	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8035 US-72	open
The Chatterbox Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	3443 Red Banks Rd S	open
The Whistle Stop	Restaurant (service type not stated)	American	30 College St	open
Tierra Caliente Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2926 Cayce Rd	open
Whistle Stop Restaurant	Restaurant (service type not stated)	American	276 Shamrock Loop	open
Wow BW	Restaurant (service type not stated)	Asian	212 Highway 309 S	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	1	—	—	—	1	SIC1987
1995	2	1	—	—	—	1	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	4	4	1	1	2	—	NAICS1997
1999	2	2	2	—	—	—	NAICS1997
2000	3	3	3	—	—	—	NAICS1997
2001	3	3	3	—	—	—	NAICS1997
2002	5	5	2	2	—	—	NAICS1997
2003	4	4	1	2	—	—	NAICS2002
2004	5	4	1	2	—	1	NAICS2002
2005	3	3	1	1	—	—	NAICS2002
2006	2	2	—	1	—	—	NAICS2002
2007	6	6	3	2	—	—	NAICS2002
2008	3	3	1	1	—	—	NAICS2007
2009	4	4	1	2	—	—	NAICS2007
2010	4	4	1	2	—	—	NAICS2007
2011	6	6	3	2	—	—	NAICS2007
2012	6	6	2	3	—	—	NAICS2012
2013	6	6	2	3	—	—	NAICS2012
2014	6	6	1	4	—	—	NAICS2012
2015	8	8	1	6	—	—	NAICS2012
2016	6	6	1	4	—	—	NAICS2012
2017	5	5	—	3	—	—	NAICS2017
2018	5	5	—	3	—	—	NAICS2017
2019	6	6	—	3	—	—	NAICS2017
2020	9	9	—	4	—	—	NAICS2017
2021	10	10	4	3	—	—	NAICS2017
2022	9	9	4	—	—	—	NAICS2022
2023	12	12	5	3	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38611. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.