BMIE Market 38637
DeSoto County, Mississippi · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,647 2020–2024 ACS 5-year estimate ±43 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,072 2020–2024 ACS 5-year estimate ±534 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,066 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,705 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $53,311 2020–2024 ACS 5-year estimate ±4,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,435 2020–2024 ACS 5-year estimate ±35 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $171,400 2020–2024 ACS 5-year estimate ±8,259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 15.8 sq mi Census Gazetteer 2020 |
| Restaurants | 56 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38637 |
| Restaurants per 10,000 residents | 15.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +43.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +366.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 62 (range 58–67) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 59 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 79 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 38637. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.86, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Mississippi and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 59.4 | 59 | 40% | +23.8 |
| Restaurant Opportunity Score | 57.3 | 57 | 35% | +20.1 |
| Market Momentum Score | 78.8 | 79 | 25% | +19.7 |
Consumer Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,647 | 86 | 40% | +34.6 |
| Median household income (ACS) | 53,311 | 19 | 40% | +7.7 |
| Households (ACS) | 10,072 | 86 | 20% | +17.2 |
Restaurant Opportunity Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 43.6 | 79 | 35% | +27.5 |
| Restaurants per 10,000 residents (lower = more room) | 21.0 | 35 | 25% | +8.7 |
| Population (ACS) | 26,647 | 86 | 20% | +17.3 |
| Median household income (ACS) | 53,311 | 19 | 20% | +3.9 |
Market Momentum Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 27.3 | 82 | 50% | +41.0 |
| 10-year restaurant growth | 43.6 | 79 | 30% | +23.6 |
| 20-year restaurant growth | 60 | 71 | 20% | +14.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (108)
By cuisine
American 27 · Mexican 15 · Chicken / wings 12 · Burgers 10 · Pizza 9 · Bakery 8 · Asian 7 · Sandwiches 7 · Cajun, Creole, Southern 5 · Japanese 5 · Seafood 5 · Coffee 4 · Juice / smoothies 4 · Breakfast 3 · Dessert 3 · Italian 3 · Sushi 3 · BBQ 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · African 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Southeast Asian (other) 1 · Steakhouse 1
By type
Restaurant (service type not stated) 65 · Quick service 33 · Casual dining 13 · Bar 10 · Bakery 8 · Coffee shop 4 · Dessert 4 · Juice, smoothie, tea 4 · Buffet 2 · Café 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A&a Cake Factory | Bakery | Bakery | 1075 Goodman Rd W | open |
| Al's Wings and Things | Restaurant (service type not stated) | Chicken / wings · American | 1389 Goodman Rd W | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 710 DeSoto Cove | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 712 Desoto Cv | open |
| Asian Grill | Casual dining · Bar | Asian | 1427 Goodman Rd W | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 3515 Goodman Rd W | open |
| Bee Nutrition | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 5842 Goodman Rd | open |
| Big & Spicy BBQ | Restaurant (service type not stated) | BBQ | 3042 Goodman Rd W | open |
| Bob-Bos Place | Restaurant (service type not stated) | Italian | 7080 Highway 51 N | open |
| Bojangles' Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 965 Goodman Road | open |
| BOOMERS | Quick service | Burgers · Hot dogs | 1575 Nail Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 2960 Goodman Rd West | open |
| Captain D's Captain D's | Restaurant (service type not stated) | Seafood · American | 4320 Goodman Rd W | open |
| Captain Jj's | Restaurant (service type not stated) | Seafood · Chicken / wings | 3346 Goodman Rd W | open |
| Channy's Kitchen | Restaurant (service type not stated) | Japanese · Southeast Asian (other) · Asian | 5441 US-51 | open |
| Cheers Restaurant and Bar | Restaurant (service type not stated) · Casual dining · Bar | 6541 US-51 | open | |
| Chick'nCone Chick'nCone | Quick service | Chicken / wings · Sandwiches | 2969 Nail Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | 4323 Goodman Road West | open | |
| Chicken Korner | Restaurant (service type not stated) | Chicken / wings | 1419 Goodman Rd W | open |
| Crab Island Seafood Crab Island-Bull Frog Corner | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern · American | 1387 Goodman Rd | open |
| Cracker Barrel Cracker Barrel Old Country Store | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 706 Desoto Cv | open |
| Crazy Lu Seafood Shack | Restaurant (service type not stated) · Casual dining | Seafood · American | 1631 Goodman Rd W | open |
| Devansh Inc | Restaurant (service type not stated) | 5842 Goodman Rd | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 5842 W. Goodman Rd. Ste. #13 | open |
| Domino's Pizza - Horn Lake, MS Domino's Republica Dominicana | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | open | |
| Dos Aguas Mexican Grill & Bar | Bar · Restaurant (service type not stated) | Mexican | 1651 Goodman Rd W | open |
| El Corral El Corral | Restaurant (service type not stated) | Mexican · Latin American (other) | 3984 Goodman Rd | open |
| El Maguey Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1255 Goodman Rd W | open |
| El Molino Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2500 Goodman Rd W | open |
| Flights Fish and Wings | Restaurant (service type not stated) · Casual dining | Seafood · American | 6871 US-51 | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 7160 Interstate Blvd. | open |
| Golden Corral Buffet & Grill Golden Corral Buffet & Grill | Buffet · Restaurant (service type not stated) | American | 988 Goodman Rd | open |
| Golden Dragon Restaurant | Restaurant (service type not stated) | Chinese · Asian | 3025 Goodman Rd W | open |
| Grand Buffet Sushi & Grill - Horn Lake/Southaven | Buffet | Asian · Sushi · Japanese | 7256 Interstate Blvd #5 | open |
| Guadalajara Grill Guadalajara Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 7070 Highway 301 | open |
| H.T. Ponders | Restaurant (service type not stated) | American | 1815 Nail Rd W | open |
| Hardee’s | Quick service | 749 Goodman Rd W | open | |
| Herradero Taqueria | Restaurant (service type not stated) | Mexican | 1905 Goodman Rd | open |
| Hissho Sushi | Restaurant (service type not stated) | Japanese · Sushi | 3926 Goodman Rd W | open |
| Holy Ground Coffee Pub | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1731 Dancy Blvd | open |
| Hooters Hooters | Casual dining · Bar | American | 982 Goodman Rd | open |
| Horn lake coffee&donut | Juice, smoothie, tea · Bakery | Juice / smoothies · Bakery | 7122 Highway 301 | open |
| Intrepid Gymnastics, Llc | Restaurant (service type not stated) | 1741 Nail Rd W | open | |
| Kabuki Hibachi & Juicy Seafood & Bar | Restaurant (service type not stated) | Japanese · Asian | 749 Goodman Rd W | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1005 Goodman Road | open |
| King Arthur's Hot Wings And More | Quick service | Chicken / wings · American | 2570 Goodman Rd W | open |
| Kingdom Wings | Bar | Chicken / wings · American | 5842 Goodman Rd | open |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 2969 Nail Rd W | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 2080 Goodman Rd | open |
| La Carreta Mexican Restaurant | Restaurant (service type not stated) | Mexican | 7070 Highway 301 | open |
| La Michoacana | Dessert · Juice, smoothie, tea · Specialty food shop | Ice cream / frozen desserts · Juice / smoothies | 1036 Goodman Rd | open |
| Lenny's Subs Lennys Subs | Restaurant (service type not stated) · Casual dining | Sandwiches · American | 3019 Goodman Rd W | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 3420 Goodman Rd W | open |
| Magnolia Sourdough Company & Bakery | Bakery | Bakery | 7531 Woodshire Dr | open |
| Mana Food | Restaurant (service type not stated) | American · Mexican | 1905 Goodman Rd W | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 3460 Goodman Rd W | open |
| Margaritas Mexican Bar & Grill | Restaurant (service type not stated) | Mexican | 1255 Goodman Rd W | open |
| McDonald's McDonald's | Quick service | 4170 Fountain Lane | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1512 Goodman Rd | open |
| McDonald's McDonald's | Quick service | Breakfast · Burgers | 4170 Fountain Ln | open |
| Memphis Bbq Company | Restaurant (service type not stated) | BBQ | 709 Desoto Cv | open |
| Mr. Donut | Bakery · Quick service · Dessert | Dessert · Bakery | 1750 Goodman Rd W | open |
| Panaderia la Ilusion | Bakery | Bakery | 1075 Goodman Rd W | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 906 Goodman Rd | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 3874 Goodman Rd W | open |
| Pizza Hut Pizza Hut | Restaurant (service type not stated) | Pizza · American | 1631 Goodman Rd W | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 3980 Goodman Rd De Soto | open |
| Pizza Hut Express Pizza Hut | Quick service | 2468 Nail Road | open | |
| Pizza Pro | Restaurant (service type not stated) | Pizza | 3052 Goodman Rd W | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 992 Goodman Rd W | open |
| Rebeca's Treats | Bakery · Dessert | Bakery · Dessert | 1075 Goodman Rd W | open |
| Ryan's | Restaurant (service type not stated) | American | 988 Goodman Rd W | open |
| Scooter's Coffee | Coffee shop | Coffee | 2555 Goodman Rd W | open |
| Selena's Soul Food | Restaurant (service type not stated) | Cajun, Creole, Southern | 1905 Goodman Rd W | open |
| Sonic Drive-In Sonic Drive-In | Quick service · Restaurant (service type not stated) | Burgers · American | 2344 Goodman Rd W | open |
| Southern Soulz | Restaurant (service type not stated) | African · American | 5441 Highway 51 N | open |
| Southern Taco Bar | Food truck · Juice, smoothie, tea | Mexican · Juice / smoothies | 955 Goodman Rd W | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 7255 Interstate Blvd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 977 Goodman Rd W | open |
| StickLife Cigar Lounge | Bar | 3027 Goodman Rd W | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3001 Goodman Rd Unit A | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 5842 Goodman Road Suite 6 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 3910 Goodman Road West | open |
| Taco Bell Taco Bell | Quick service | Mexican | 999 Goodman Road | open |
| Take out Burgers & Wings | Quick service | Burgers · Sandwiches | 1387 Goodman Rd W | open |
| Taqueria La Fogata | Restaurant (service type not stated) | Mexican | 1389 Goodman Rd W | open |
| Taqueria Tampico | Restaurant (service type not stated) | Mexican | 955 Goodman Rd | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 7125 Desoto Cove | open |
| The Crazy Monkey | Casual dining · Bar | 1255 Goodman Rd W | open | |
| Tokyo House | Restaurant (service type not stated) | Japanese · Sushi · Asian | 3874 Goodman Rd W Ste. E | open |
| TT’s Bar & Grille | Casual dining · Restaurant (service type not stated) · Bar | 1905 Goodman Rd W | open | |
| Waffle House Waffle House | Casual dining | Breakfast · American | 865 Goodman Rd W | open |
| Waffle House Waffle House | Casual dining | Breakfast · American | 7025 Dunbarton Dr | open |
| Walmart Bakery | Bakery | Bakery | 2401 Goodman Rd W | open |
| Walmart Bakery | Bakery | Bakery | 4150 Goodman Rd | open |
| Walt's Wings and Things | Restaurant (service type not stated) · Quick service | Burgers | 1905 Goodman Rd W | open |
| Wendy's Wendy's | Quick service | Burgers · American | 6965 Penny Lane | open |
| Wendy's | Quick service | 718 Goodman Rd W | open | |
| West Coast Burrito | Restaurant (service type not stated) | Mexican | 1389 Goodman Rd W | open |
| Whataburger Whataburger | Quick service | Burgers · American | 4300 Goodman Rd | open |
| WingSide Horn Lake | Casual dining · Restaurant (service type not stated) · Bar | American | 3874 Goodman Rd W Ste A | open |
| Yellowfins Iv, Llc | Restaurant (service type not stated) | 988 Goodman Rd W | open | |
| yumi togo | Restaurant (service type not stated) · Casual dining | Asian · American | 2047 Goodman Rd W | open |
| Zaxby's Zaxby's | Restaurant (service type not stated) · Quick service | Chicken / wings | 761 Goodman Rd W | open |
| CRAWFISH HAVEN | Restaurant (service type not stated) | Cajun, Creole, Southern | 2100 Goodman Rd W | closed |
| Cross Roads Cigar Emporium | Bar | 1750 Goodman Rd W Ste 190 | closed | |
| Dell'sfull Flavor Kitchen And Bbq Pit | Restaurant (service type not stated) | 3926 Goodman Rd W | closed | |
| Wiseguy | Bar | 2205 Cole Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 12 | 12 | — | — | — | — | SIC1987 |
| 1995 | 14 | 14 | — | — | — | — | SIC1987 |
| 1996 | 18 | 18 | — | — | — | — | SIC1987 |
| 1997 | 25 | 25 | — | — | — | — | SIC1987 |
| 1998 | 28 | 28 | 7 | 20 | 1 | — | NAICS1997 |
| 1999 | 25 | 24 | 4 | 19 | 1 | 1 | NAICS1997 |
| 2000 | 25 | 25 | 5 | 18 | 2 | — | NAICS1997 |
| 2001 | 26 | 26 | 8 | 16 | 2 | — | NAICS1997 |
| 2002 | 31 | 31 | 14 | 16 | 1 | — | NAICS1997 |
| 2003 | 35 | 35 | 14 | 19 | 2 | — | NAICS2002 |
| 2004 | 39 | 39 | 15 | 21 | 2 | — | NAICS2002 |
| 2005 | 42 | 41 | 17 | 19 | 4 | — | NAICS2002 |
| 2006 | 43 | 40 | 15 | 22 | 2 | — | NAICS2002 |
| 2007 | 43 | 42 | 18 | 21 | 2 | — | NAICS2002 |
| 2008 | 42 | 41 | 18 | 20 | — | — | NAICS2007 |
| 2009 | 39 | 38 | 17 | 19 | — | — | NAICS2007 |
| 2010 | 40 | 39 | 17 | 18 | 2 | — | NAICS2007 |
| 2011 | 44 | 43 | 19 | 21 | 1 | — | NAICS2007 |
| 2012 | 41 | 40 | 17 | 19 | 1 | — | NAICS2012 |
| 2013 | 40 | 39 | 14 | 21 | 1 | — | NAICS2012 |
| 2014 | 45 | 44 | 17 | 22 | 2 | — | NAICS2012 |
| 2015 | 45 | 43 | 17 | 20 | 2 | 1 | NAICS2012 |
| 2016 | 48 | 47 | 16 | 25 | 2 | — | NAICS2012 |
| 2017 | 49 | 47 | 18 | 23 | — | — | NAICS2017 |
| 2018 | 45 | 44 | 16 | 22 | — | — | NAICS2017 |
| 2019 | 47 | 46 | 16 | 26 | — | — | NAICS2017 |
| 2020 | 52 | 51 | 20 | 27 | — | — | NAICS2017 |
| 2021 | 55 | 54 | 21 | 27 | 4 | — | NAICS2017 |
| 2022 | 56 | 55 | 22 | 27 | 4 | — | NAICS2022 |
| 2023 | 57 | 56 | 18 | 31 | 5 | — | NAICS2022 |