BMIE Market 38672
DeSoto County, Mississippi · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 16,436 2020–2024 ACS 5-year estimate ±1,683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,797 2020–2024 ACS 5-year estimate ±588 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,249 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,896 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $116,184 2020–2024 ACS 5-year estimate ±10,031 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,218 2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $320,500 2020–2024 ACS 5-year estimate ±17,729 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.0 sq mi Census Gazetteer 2020 |
| Restaurants | 42 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38672 |
| Restaurants per 10,000 residents | 11.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +61.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +162.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +2,000.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2,000.0% DERIVED: 1999 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 54 (range 49–59) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.7 per year, r² 0.94) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 82 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 95 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 38672. Projection: linear trend v1, fitted 2013–2023, +2.7 restaurants per year, r² 0.94, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Mississippi and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.1 | 82 | 40% | +32.9 |
| Restaurant Opportunity Score | 73.4 | 73 | 35% | +25.7 |
| Market Momentum Score | 95.0 | 95 | 25% | +23.7 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 16,436 | 78 | 40% | +31.2 |
| Median household income (ACS) | 116,184 | 89 | 40% | +35.6 |
| Households (ACS) | 5,797 | 76 | 20% | +15.3 |
Restaurant Opportunity Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 162.5 | 96 | 35% | +33.5 |
| Restaurants per 10,000 residents (lower = more room) | 25.6 | 26 | 25% | +6.5 |
| Population (ACS) | 16,436 | 78 | 20% | +15.6 |
| Median household income (ACS) | 116,184 | 89 | 20% | +17.8 |
Market Momentum Score: 95 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 61.5 | 93 | 50% | +46.3 |
| 10-year restaurant growth | 162.5 | 96 | 30% | +28.7 |
| 20-year restaurant growth | 2,000 | 100 | 20% | +20.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (84)
By cuisine
American 22 · Dessert 8 · Mexican 8 · Coffee 7 · Sandwiches 6 · Bakery 5 · Ice cream / frozen desserts 5 · Pizza 5 · Steakhouse 5 · Burgers 4 · Cajun, Creole, Southern 4 · Seafood 4 · Asian 3 · Chicken / wings 3 · Italian 3 · Japanese 3 · Juice / smoothies 3 · Breakfast 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · BBQ 1 · British / Irish pub food 1 · Chinese 1 · Filipino 1 · Hot dogs 1 · Mediterranean 1 · Middle Eastern 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1
By type
Restaurant (service type not stated) 49 · Quick service 18 · Casual dining 13 · Bar 11 · Dessert 11 · Bakery 6 · Café 6 · Coffee shop 4 · Juice, smoothie, tea 4 · Delivery-focused 2 · Fast casual 2 · Food truck 2 · Specialty food shop 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 10th Inning Bar and Grill | Bar · Casual dining | American | 5960 Getwell Rd | open |
| AC's Steakhouse Pub II | Restaurant (service type not stated) | Steakhouse | 3964 Goodman Rd E Ste 102 | open |
| Almeta's | Food truck · Restaurant (service type not stated) | American | 800 Rockbridge Cv | open |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 5209 Getwell Rd | open |
| Beans & Leaves - Silo Square | Coffee shop · Café · Bakery | Coffee · Bakery | 2867 May Blvd | open |
| Belly Acres Silo Square | Restaurant (service type not stated) | 2841 May Blvd | open | |
| Big League Bar and Grill | Restaurant (service type not stated) | American | 5960 Getwell Rd | open |
| Borrowed Time Meals | Restaurant (service type not stated) | American | 5627 Getwell Rd | open |
| Brain Freeze Shaved Ice | Dessert | 3025 Getwell Rd | open | |
| Cadeau Chocolate Town | Dessert | Dessert | 5627 Getwell Rd a10 | open |
| Central BBQ Southaven Central BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 6547 Getwell Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 6885 Getwell Rd | open |
| City Hall Cheesecake City Hall Cheesecake | Dessert · Specialty food shop · Café | Dessert · Coffee | 2903 May Blvd | open |
| Coffee Central | Coffee shop · Café | Coffee | 5627 Getwell Rd | open |
| Crawdudes Crawfish | Restaurant (service type not stated) · Casual dining | American · Seafood | 3025 Getwell Rd | open |
| Dairy Queen Grill & Chill Dairy Queen | Dessert · Restaurant (service type not stated) · Quick service | Ice cream / frozen desserts | 6640 Getwell Rd | open |
| Dan McGuinness Pub | Bar | British / Irish pub food | 3964 Goodman Rd E | open |
| DeSoto Snow and Creamery | Dessert · Bakery | Dessert · Ice cream / frozen desserts · Bakery | 5627 Getwell Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 5847 Getwell Rd | open |
| Donut King Donut King | Bakery · Dessert | Dessert · Bakery | 3034 Goodman Rd E | open |
| Elfo Grisanti’s Italian Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 5627 Getwell Rd | open |
| Ember & Oak Prime | Restaurant (service type not stated) | Steakhouse · Seafood | 5915 Getwell Rd | open |
| Fillin Station Grille | Restaurant (service type not stated) | Burgers · American | 5960 Getwell Rd | open |
| Firebirds Wood Fired Grill Firebirds Wood Fired Grill | Casual dining · Bar | Steakhouse · American | 6283 Getwell Rd | open |
| Fresh Valley Juice & Salad Bar | Juice, smoothie, tea · Fast casual · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 2895 May Blvd Ste 101 | open |
| Georgia Blue Georgia Blue | Casual dining · Bar | Cajun, Creole, Southern · American | 6389 Getwell Rd | open |
| Glorina's Filipino Cuisine | Food truck · Restaurant (service type not stated) | Filipino | open | |
| Hissho Sushi | Restaurant (service type not stated) | Japanese · Sushi | 3095 Goodman Rd E | open |
| Hype Nutrition | Juice, smoothie, tea | Juice / smoothies | 3231 Goodman Rd E Ste 2 | open |
| J3 Cajun Seafood | Restaurant (service type not stated) | Cajun, Creole, Southern | 3964 Goodman Rd E Ste 101 | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 3025 Getwell Rd | open | |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 5048 Getwell Rd | open |
| Kyuramen x TBaar - Southaven Kyuramen | Restaurant (service type not stated) | Japanese | 6221 Getwell Rd | open |
| La Hacienda 21 | Restaurant (service type not stated) | Mexican · Latin American (other) | 3231 Goodman Rd E | open |
| Lenny's Grill and Subs Lennys Subs | Specialty food shop · Quick service | Sandwiches | 3451 Goodman Rd E | open |
| Little Caesars Little Caesars | Delivery-focused · Quick service | Pizza | 3942 Goodman Rd E | open |
| Los Cabos Mexican Restaurant | Casual dining · Bar | Mexican · Southwestern / Tex-Mex | 3964 Goodman Rd E Ste 102 | open |
| Lost Pizza Co. Southaven | Restaurant (service type not stated) | Pizza · Italian | 5960 Getwell Rd | open |
| Lynda Jordans Brain Freeze Shaved Ice | Dessert · Café | Dessert · Ice cream / frozen desserts · Coffee | CITGO, 3905 Goodman Rd E | open |
| Magoo’s Pizza | Restaurant (service type not stated) | Pizza | 2930 Goodman Rd E | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 3075 Goodman Rd E, Ste 20 | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 6828 Getwell Rd | open |
| Memphis Pizza Cafe 5 | Restaurant (service type not stated) | 5627 Getwell Rd | open | |
| Mesquite Chop House | Restaurant (service type not stated) | Steakhouse · American | 5960 Getwell Rd | open |
| Mi Pueblo | Restaurant (service type not stated) · Casual dining | Mexican · American | 3451 Goodman Rd E Ste 105 | open |
| Mochiatsu | Juice, smoothie, tea · Restaurant (service type not stated) · Dessert · Bakery | Tea / bubble tea · Dessert | 5847 Getwell Rd | open |
| Newk's Eatery Newk's Eatery | Café · Fast casual | Coffee · Sandwiches · Healthy / salads / bowls | 3075 Goodman Rd E | open |
| Pars and Pints | Casual dining · Bar | 2842 May Blvd Ste 105 | open | |
| Pho Haven | Restaurant (service type not stated) | Vietnamese · Asian | 6582 Getwell Rd Ste A | open |
| Pita Mediterranean Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 3964 Goodman Rd E #101 | open |
| Porter Seafood | Restaurant (service type not stated) | Seafood | 3025 Getwell Rd | open |
| Porter's Seafood | Restaurant (service type not stated) | Seafood | 2930 Goodman Rd E | open |
| Rancho Grande Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 3451 Goodman Rd E | open |
| Rpap Southaven, Llc | Restaurant (service type not stated) | 6582 Getwell Rd Ste C | open | |
| Scw Southaven, Llc | Restaurant (service type not stated) | 2782 Star Landing Rd E | open | |
| Shanghai House Restaurant | Restaurant (service type not stated) | Chinese · Asian | 5627 Getwell Rd | open |
| Sidecar Cafe Southaven | Bar · Casual dining | American | 4840 Venture Dr | open |
| Sippin Silo | Bar | 2867 May Blvd Ste 101 | open | |
| Slim Chickens Slim Chickens | Restaurant (service type not stated) | Chicken / wings · Sandwiches · American | 6505 Getwell Rd | open |
| SnoBiz Southaven | Dessert · Quick service | 3030 Goodman Rd E | open | |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 3080 Goodman Road | open |
| Staks Kitchen - Southaven Staks Kitchen | Restaurant (service type not stated) | Breakfast · Cajun, Creole, Southern · American | 2902 May Blvd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 6830 Getwell Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3231 Goodman Rd. Ste 1 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 4935 Pepper Chase Ste 100 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 3920 Goodman Rd | open |
| Taco Fiesta fast casual mexican | Quick service | Mexican | 5627 Getwell Rd | open |
| Tacos DeSoto | Restaurant (service type not stated) · Quick service | Mexican | 2930 Goodman Rd E | open |
| Tekila Modern Mexican | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6343 Getwell Rd | open |
| The Bagel Nook The Bagel Nook | Bakery · Restaurant (service type not stated) | Bakery · Sandwiches | 6221 Getwell Rd #101 | open |
| The Bullpen Specialty Hot Dogs and Italian Beef | Quick service · Restaurant (service type not stated) | Hot dogs | 5960 Getwell Rd Ste 113 | open |
| The Grillehouse | Restaurant (service type not stated) | Steakhouse | 5915 Getwell Rd | open |
| The Grove Coffee House | Coffee shop | Coffee | 5960 Getwell Rd | open |
| Tokai Japanese Steakhouse & Sushi Bar - | Restaurant (service type not stated) | Japanese | 3964 Goodman Rd E | open |
| Tokyo Grill Tokyo Grill | Casual dining · Restaurant (service type not stated) · Bar | Asian | 3036 Goodman Rd E | open |
| Top Shelf Grill | Restaurant (service type not stated) | 6080 Getwell Rd Ste 400 | open | |
| Vampire Penguin Southaven | Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts · Dessert | 2868 May Blvd | open |
| Wadford's Rooftop Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 6080 Getwell Rd | open |
| Waffle House Waffle House | Casual dining | Breakfast · American | 3277 Goodman Rd E | open |
| Walk-On's Southaven Walk-On's Sports Bistreaux - Town Madison | Bar · Casual dining | American | 6715 Snowden Ln | open |
| Whataburger Whataburger | Quick service | Burgers · American | 6829 GETWELL RD N | open |
| Wimpy's Burgers & Fries Wimpy's Burgers and Fries | Quick service | Burgers · American | 3231 Goodman Rd E | open |
| Salsarita's Fresh Mexican Grill | Restaurant (service type not stated) | Mexican | 6582 Getwell Rd | closed |
| Sushi Now | Restaurant (service type not stated) · Café | Japanese · Coffee · Sushi | 6080 Getwell Rd Ste 120 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1999 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2000 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2001 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2002 | 2 | 2 | 1 | — | 1 | — | NAICS1997 |
| 2003 | 2 | 2 | 1 | — | 1 | — | NAICS2002 |
| 2004 | 6 | 6 | 4 | — | 2 | — | NAICS2002 |
| 2005 | 4 | 4 | 3 | — | 1 | — | NAICS2002 |
| 2006 | 5 | 5 | 4 | — | 1 | — | NAICS2002 |
| 2007 | 7 | 7 | 5 | 1 | 1 | — | NAICS2002 |
| 2008 | 13 | 12 | 7 | 4 | 1 | — | NAICS2007 |
| 2009 | 15 | 14 | 7 | 6 | 1 | — | NAICS2007 |
| 2010 | 14 | 13 | 7 | 6 | — | — | NAICS2007 |
| 2011 | 17 | 16 | 9 | 7 | — | — | NAICS2007 |
| 2012 | 19 | 17 | 9 | 7 | 1 | 1 | NAICS2012 |
| 2013 | 18 | 16 | 7 | 6 | 3 | 1 | NAICS2012 |
| 2014 | 17 | 15 | 7 | 5 | 3 | 1 | NAICS2012 |
| 2015 | 17 | 16 | 7 | 7 | 2 | 1 | NAICS2012 |
| 2016 | 23 | 22 | 10 | 9 | 3 | 1 | NAICS2012 |
| 2017 | 27 | 25 | 12 | 11 | — | — | NAICS2017 |
| 2018 | 27 | 26 | 11 | 13 | — | — | NAICS2017 |
| 2019 | 29 | 29 | 11 | 13 | 5 | — | NAICS2017 |
| 2020 | 27 | 27 | 10 | 12 | 5 | — | NAICS2017 |
| 2021 | 36 | 35 | 13 | 14 | 8 | — | NAICS2017 |
| 2022 | 38 | 38 | 14 | 15 | 9 | — | NAICS2022 |
| 2023 | 43 | 42 | 16 | 15 | 11 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 38651 | 4.4 mi | 4 | 2023 |