BMIE Market 38841

Pontotoc County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,963 2020–2024 ACS 5-year estimate ±772 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,375 2020–2024 ACS 5-year estimate ±264 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,775 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,143 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$54,007 2020–2024 ACS 5-year estimate ±29,207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.3 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$883 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$205,900 2020–2024 ACS 5-year estimate ±29,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.0 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38841
Restaurants per 10,000 residents	10.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+500.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 3–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	42 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	91 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 38841. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.30, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	41.8	42	40%	+16.7
Restaurant Opportunity Score	60.7	61	35%	+21.2
Market Momentum Score	91.3	91	25%	+22.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,963	57	40%	+22.7
Median household income (ACS)	54,007	20	40%	+8.1
Households (ACS)	1,375	55	20%	+11.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	15.1	52	25%	+13.1
Population (ACS)	3,963	57	20%	+11.4
Median household income (ACS)	54,007	20	20%	+4.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 3 · Burgers 2 · Chicken / wings 2 · Coffee 2 · Bakery 1 · BBQ 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 10 · Buffet 3 · Café 2 · Quick service 2 · Bakery 1 · Casual dining 1 · Coffee shop 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Costa Oaxaquena	Buffet	Southwestern / Tex-Mex	6721 Highway 15 N	open
Dynasty 78. Restaurant	Café · Restaurant (service type not stated)	Coffee		open
Hwy 15 Grill	Buffet		6670 Highway 15 N	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	5755 Highway 15	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	141 Main	open
Main Street Trolley	Restaurant (service type not stated)	American · Burgers	222 Main St	open
Nate's Steakhouse	Restaurant (service type not stated)	Steakhouse · American	388 Main St	open
Small Town Tea LLC	Restaurant (service type not stated)	Healthy / salads / bowls	262 Main St	open
Sweet Thang Froyo & Ice Cream	Food truck · Dessert	Ice cream / frozen desserts	541 Pontotoc County Industrial Pkwy	open
Taqueria Rancho Viejo	Restaurant (service type not stated)			open
The Blissful Bean, LLC	Coffee shop · Restaurant (service type not stated) · Café	Coffee	9011 MS-15	open
Wholotta Hogg Barbecue	Restaurant (service type not stated) · Bakery	BBQ · Bakery	6775 Highway 15 N	open
Wingz N Thingz	Quick service · Restaurant (service type not stated)	Burgers	899 Ball Rd	open
Zuby's Cafe	Buffet · Casual dining	Cajun, Creole, Southern · American	405 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	2	2	—	—	—	NAICS1997
1999	2	1	1	—	—	1	NAICS1997
2000	3	2	1	—	1	1	NAICS1997
2001	3	3	3	—	—	—	NAICS1997
2002	3	3	3	—	—	—	NAICS1997
2003	2	2	1	1	—	—	NAICS2002
2004	3	3	2	1	—	—	NAICS2002
2005	2	2	1	1	—	—	NAICS2002
2006	4	4	2	2	—	—	NAICS2002
2007	3	3	1	2	—	—	NAICS2002
2008	2	2	1	1	—	—	NAICS2007
2009	3	3	1	2	—	—	NAICS2007
2010	3	3	1	2	—	—	NAICS2007
2011	3	3	1	2	—	—	NAICS2007
2012	3	3	1	2	—	—	NAICS2012
2013	3	3	1	2	—	—	NAICS2012
2014	3	3	1	2	—	—	NAICS2012
2015	3	3	1	2	—	—	NAICS2012
2016	3	3	1	2	—	—	NAICS2012
2017	3	3	—	—	—	—	NAICS2017
2018	4	4	—	3	—	—	NAICS2017
2019	3	3	—	—	—	—	NAICS2017
2020	4	4	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022
2023	6	6	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38841. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.