BMIE Market 38857

Lee County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,132 2020–2024 ACS 5-year estimate ±1,112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,341 2020–2024 ACS 5-year estimate ±295 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,252 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,278 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,021 2020–2024 ACS 5-year estimate ±29,658 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.5 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,002 2020–2024 ACS 5-year estimate ±679 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$190,000 2020–2024 ACS 5-year estimate ±18,480 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	19.0 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38857
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	-50.0% DERIVED: 2000 → 2005, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2005 → 2015, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	2 (range 0–4) FORECAST · linear trend v1 fitted to 1999–2023 (11 points, +0.1 per year, r² 0.41) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	16 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 38857. Projection: linear trend v1, fitted 1999–2023, +0.1 restaurants per year, r² 0.41, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.2	64	40%	+25.7
Restaurant Opportunity Score	57.3	57	35%	+20.0
Market Momentum Score	15.6	16	25%	+3.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,132	57	40%	+22.9
Median household income (ACS)	93,021	76	40%	+30.4
Households (ACS)	1,341	54	20%	+10.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	9.7	73	25%	+18.4
Population (ACS)	4,132	57	20%	+11.5
Median household income (ACS)	93,021	76	20%	+15.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 16 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-50	4	50%	+2.5
10-year restaurant growth	0	35	30%	+13.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

American 2 · Juice / smoothies 2 · BBQ 1 · Cajun, Creole, Southern 1 · Dessert 1 · Pizza 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 3 · Juice, smoothie, tea 2 · Bar 1 · Casual dining 1 · Dessert 1 · Food truck 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Bishop's BBQ Bishop’s BBQ Mooreville Mississippi	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	564 MS-371	open
Fully Loaded	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	3614 MS-178	open
Mooreville Nutrition	Juice, smoothie, tea	Juice / smoothies	3621 MS-178	open
Pizza Inn Express	Restaurant (service type not stated)	Pizza	576 Highway 371	open
Sbarro Sbarro	Quick service		590 MS-371	open
The Sno Shack	Dessert · Food truck	Dessert	KC's Mart, 3836 Highway 178	open
Tin Top Grill LLC	Casual dining · Restaurant (service type not stated) · Bar	American	3521 MS-178	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1999	1	1	1	—	—	—	NAICS1997
2000	2	2	1	1	—	—	NAICS1997
2001	1	1	1	—	—	—	NAICS1997
2002	2	—	—	—	—	1	NAICS1997
2005	1	1	1	—	—	—	NAICS2002
2007	1	1	1	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2009	2	2	2	—	—	—	NAICS2007
2015	1	1	—	1	—	—	NAICS2012
2016	1	1	—	1	—	—	NAICS2012
2022	3	3	—	—	—	—	NAICS2022
2023	4	4	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38857. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.