BMIE Market 38863

Pontotoc County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,046 2020–2024 ACS 5-year estimate ±1,125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,210 2020–2024 ACS 5-year estimate ±418 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,788 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,196 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$49,528 2020–2024 ACS 5-year estimate ±4,727 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$864 2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$156,400 2020–2024 ACS 5-year estimate ±11,802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	289.8 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38863
Restaurants per 10,000 residents	11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+45.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+61.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 28–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	31 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 38863. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.9	54	40%	+21.6
Restaurant Opportunity Score	44.2	44	35%	+15.5
Market Momentum Score	31.3	31	25%	+7.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,046	81	40%	+32.2
Median household income (ACS)	49,528	14	40%	+5.7
Households (ACS)	7,210	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	19,046	81	20%	+16.1
Median household income (ACS)	49,528	14	20%	+2.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 31 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.1	17	50%	+8.6
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	45	61	20%	+12.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (81)

By cuisine

American 21 · Bakery 8 · Cajun, Creole, Southern 7 · Burgers 6 · Chicken / wings 6 · Coffee 5 · Dessert 5 · Mexican 5 · Sandwiches 5 · Steakhouse 5 · BBQ 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Pizza 4 · Seafood 3 · Southwestern / Tex-Mex 3 · Asian 2 · Breakfast 2 · Japanese 2 · Tea / bubble tea 2 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Latin American (other) 1 · Sushi 1

By type

Restaurant (service type not stated) 57 · Quick service 19 · Bakery 8 · Casual dining 8 · Dessert 7 · Bar 5 · Juice, smoothie, tea 5 · Café 3 · Coffee shop 3 · Food truck 2 · Specialty food shop 2 · Buffet 1 · Catering 1 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
A&T Crawfish Company	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	132 Highway 15 N	open
Antojitos Sophie	Dessert · Juice, smoothie, tea · Bakery	Dessert · Juice / smoothies · Bakery	2350A MS-15	open
Aunt Kimmies Front Porch	Restaurant (service type not stated)	Burgers · Sandwiches	Highway 15 N	open
Austin On Main	Restaurant (service type not stated)	American	17 S Main St	open
Baps BBQ	Restaurant (service type not stated)	BBQ · American	253 MS-15	open
Big Smooth BBQ and Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	9028 MS-15	open
Blacksmith BBQ	Restaurant (service type not stated)	BBQ · Breakfast · American	231 W Oxford St	open
Bleu Collar Sandwich Co.	Catering · Quick service · Specialty food shop	Sandwiches	102 N Liberty St	open
Boondocks Grill	Restaurant (service type not stated)	Cajun, Creole, Southern	107 N Main St	open
Burger King Burger King	Quick service	Burgers · American	207 MS-15	open
Butcher Block Butcher Block Umhlanga	Restaurant (service type not stated) · Casual dining	American	140 Highway 15 Byp	open
C's Smoothie Cafe	Juice, smoothie, tea	Juice / smoothies · BBQ · American	333 W Reynolds St	open
Cakes by Juanice	Coffee shop · Juice, smoothie, tea · Bakery	Coffee · Tea / bubble tea · Bakery	224 Highway 15 N	open
Checkers	Quick service · Restaurant (service type not stated)		327 Hwy 15 North	open
Checkers	Quick service		327 Hwy 15 North	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	458 S. Main St	open
Corner Cravings	Dessert · Coffee shop	Dessert · Ice cream / frozen desserts · Coffee	250 W Reynolds St	open
Deja Brew Cafe	Coffee shop · Café · Restaurant (service type not stated)	Coffee	247 W Oxford St Unit A	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	114 Highway 15 N	open
Doughnut Shop	Bakery · Dessert	Dessert · Bakery	272 W Oxford St	open
Fiesta Grill, Llc	Restaurant (service type not stated)		335 Highway 15 N	open
Goku Japanese Express	Restaurant (service type not stated) · Food truck	Japanese · Sushi	351 Old Oak Cir	open
Hardee's Hardee's	Quick service	Burgers · American	124 Hwy 15 North	open
Hometown Pizza of Pontotoc	Restaurant (service type not stated)	Pizza · Italian	224 Highway 15 N	open
Honey Pies	Bakery · Restaurant (service type not stated)	Bakery	107 N Main St	open
Huddle House Huddle House	Casual dining	American	333 Highway 15 N	open
Huddle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	333 Mississippi St 15	open
HWY 41 Steak And Fish	Restaurant (service type not stated)	American · Steakhouse · Seafood	4390 MS-41	open
Jack's	Restaurant (service type not stated)		231 Highway 15 N	open
Jack's Family Restaurant Jack's	Restaurant (service type not stated)	Cajun, Creole, Southern · American	231 MS-15	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	321 Highway 15 North	open
Kickstands of Ms	Casual dining · Bar		391 Highway 6 W	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	461 Mississippi 9	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	10727 Highway 6 West	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	152 Hwy 15 South	open
La Parrilla	Casual dining · Bakery · Bar	Mexican · Bakery · Southwestern / Tex-Mex	290 A W Oxford St	open
Lifted Nutrition	Juice, smoothie, tea	Juice / smoothies	269 W Reynolds St	open
Madge's Country Store	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	2584 MS-41	open
Main Street Pizza	Restaurant (service type not stated)	Pizza	5 S Main St	open
Mama J’s Kitchen	Restaurant (service type not stated)	American	393 W Oxford St	open
Maw Maw's Schoolhouse	Restaurant (service type not stated)	Cajun, Creole, Southern · American	601 Oak Forest Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	145 Hwy 15 Byp N	open
Melvin’s Grill	Restaurant (service type not stated)		980 Wilson Chapel Rd	open
Mi Pueblo	Restaurant (service type not stated) · Casual dining · Bar	Southwestern / Tex-Mex · Mexican	2563 Highway 15 N	open
Mi Pueblo in Pontotoc	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	335 Highway 15 N	open
Mississippi Dawgz And Catering	Restaurant (service type not stated)	Hot dogs	139 W Reynolds St	open
Montgomery's	Restaurant (service type not stated)	Cajun, Creole, Southern · American	149 W Oxford St	open
New China	Restaurant (service type not stated)	Chinese	227 Highway 15 N	open
North Pole Shaved Ice	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	128 Highway 15 N	open
Old Master Restaurant	Restaurant (service type not stated)		103 N Main St	open
Panaderia y ice cream shop	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	270 W Oxford St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	245-b Hwy 15 N Pontotoc	open
Pollos Z&R Al Carbon	Restaurant (service type not stated)		369 Spur St	open
Pontotoc Nutrition	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea	49 W Reynolds St	open
R & R Cookies	Bakery · Dessert	Bakery · Dessert	9 S Main St	open
Randolph Fish And Steak	Restaurant (service type not stated)	Steakhouse	9765 Highway 9 S	open
Red Rooster Restaurant	Café	Coffee	107 N Main St	open
Rose Reserve Lounge	Bar		368 E Oxford St	open
Royal Pooch Grooming and Boarding	Restaurant (service type not stated)	Steakhouse	289 Highway 15 S	open
Seafood Junction Algoma	Quick service · Restaurant (service type not stated)	Seafood	150 Mississippi St	open
Snow Cream Corner	Café · Quick service · Dessert	Coffee · Ice cream / frozen desserts	249 W Reynolds St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	191 Highway 15 N	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	6561 MS-15	open
Spud's	Restaurant (service type not stated)	American	104 Highway 15 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	100 McCord Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	122 Hwy 15 N	open
Sunnyside Restaurant	Restaurant (service type not stated)	American · Steakhouse	1635 MS-341	open
Sydnei's Kitchen Inc	Restaurant (service type not stated)		371 Highway 15 N	open
T.Kake’s	Restaurant (service type not stated) · Quick service		55 W Reynolds St	open
Taco Bell Taco Bell	Quick service	Mexican	2467 Hwy 15 N.	open
Tanglefoot Food Truck Park - Pontotoc, MS	Food truck		139 W Reynolds St	open
Taqueria La Rosa	Restaurant (service type not stated) · Casual dining	Mexican · American	139 W Reynolds St	open
Taqueria Matamoros	Restaurant (service type not stated) · Bar		369 Spur St	open
The Fillin' Station	Restaurant (service type not stated)		348 Spur St	open
The Wooden Spoon	Restaurant (service type not stated) · Buffet	Cajun, Creole, Southern	103 N Main St	open
Tin Nickel & Catering	Restaurant (service type not stated) · Casual dining	American	348 Spur St	open
Toast DQ	Restaurant (service type not stated)	Asian	63 E 370 North St	open
Walmart Bakery	Bakery	Bakery	100 McCord Rd	open
Wendy's Wendy's	Quick service	Burgers · American	163 Hwy 15 North	open
Yamato Pontotoc	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	258 W Oxford St	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls	187 Hwy 15 N	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	18	—	—	—	1	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	15	14	—	—	—	1	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	19	17	7	10	—	—	NAICS1997
1999	17	16	7	9	—	—	NAICS1997
2000	19	18	7	10	1	—	NAICS1997
2001	17	16	6	10	—	—	NAICS1997
2002	19	18	7	11	—	—	NAICS1997
2003	20	20	9	10	—	—	NAICS2002
2004	22	22	11	10	1	—	NAICS2002
2005	21	21	8	12	1	—	NAICS2002
2006	23	23	9	13	1	—	NAICS2002
2007	23	23	8	13	—	—	NAICS2002
2008	22	22	9	11	—	—	NAICS2007
2009	23	23	10	11	—	—	NAICS2007
2010	22	22	10	10	—	—	NAICS2007
2011	21	21	8	12	—	—	NAICS2007
2012	23	23	10	11	1	—	NAICS2012
2013	29	29	14	13	1	—	NAICS2012
2014	29	29	13	15	—	—	NAICS2012
2015	30	30	15	14	—	—	NAICS2012
2016	30	30	15	14	—	—	NAICS2012
2017	29	29	14	14	—	—	NAICS2017
2018	33	33	14	15	3	—	NAICS2017
2019	35	33	12	17	3	—	NAICS2017
2020	31	28	10	16	—	—	NAICS2017
2021	34	31	9	19	3	—	NAICS2017
2022	36	31	11	18	—	—	NAICS2022
2023	33	29	9	18	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38863. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.