BMIE Market 38866

Lee County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,429 2020–2024 ACS 5-year estimate ±1,093 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,941 2020–2024 ACS 5-year estimate ±533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,897 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,944 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,791 2020–2024 ACS 5-year estimate ±16,199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$886 2020–2024 ACS 5-year estimate ±206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$221,100 2020–2024 ACS 5-year estimate ±11,734 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	75.4 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 38866
Restaurants per 10,000 residents	7.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+116.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 38866. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.6	69	40%	+27.4
Restaurant Opportunity Score	69.3	69	35%	+24.3
Market Momentum Score	80.1	80	25%	+20.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,429	74	40%	+29.5
Median household income (ACS)	78,791	61	40%	+24.3
Households (ACS)	4,941	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	10.5	70	25%	+17.6
Population (ACS)	12,429	74	20%	+14.8
Median household income (ACS)	78,791	61	20%	+12.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30	83	50%	+41.6
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	116.7	86	20%	+17.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

Coffee 5 · American 4 · Bakery 3 · Burgers 3 · Juice / smoothies 3 · Mexican 3 · Seafood 3 · Cajun, Creole, Southern 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Dessert 1 · Sandwiches 1 · Thai 1

By type

Restaurant (service type not stated) 18 · Quick service 6 · Café 4 · Coffee shop 4 · Bakery 3 · Juice, smoothie, tea 3 · Dessert 2 · Bar 1 · Casual dining 1 · Food truck 1

Name	Type	Cuisine	Address	Status
1M Coffee & Pastries	Café · Coffee shop · Bakery	Coffee · Bakery	113 Willowbrook Dr	open
Bishop's BBQ Grill	Restaurant (service type not stated)	BBQ	2546 Highway 145	open
Blue Magnolia Bread Co	Bakery · Coffee shop · Café	Bakery · Coffee	389 Mobile St	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1270 Cross Creek Dr	open
Cracker Barrel Old Country Store Cracker Barrel Old Country Store	Restaurant (service type not stated)		1270 Cross Creek Dr	open
Downtown Grocery	Juice, smoothie, tea	Juice / smoothies	110 N Front Ave	open
Hannah Bakes	Bakery · Dessert	Bakery · Dessert	385B Mobile St	open
Hardee's Hardee's	Quick service	Burgers · American	112 Willow Brook Dr	open
Kent's Catfish	Restaurant (service type not stated)	Seafood	2299 Highway 145	open
Kent's Catfish	Restaurant (service type not stated)	Seafood	123 Industrial Park Rd	open
Kent's Catfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	123 Industrial Park Rd	open
Knight's Restaurant-Saltillo	Restaurant (service type not stated)		2701 Highway 145	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	189 Mobile St	open
Krystal Krystal	Quick service	Burgers · Breakfast	118 Turner Park Dr	open
Lily's Kitchen	Restaurant (service type not stated)	Thai · Mexican · Southwestern / Tex-Mex · Asian	143 City Market Dr	open
Los Compadres	Restaurant (service type not stated)	Mexican		open
McDonald's McDonald's	Quick service	Burgers · American	2555 MS-145	open
Mediterranean Grill	Restaurant (service type not stated)		2546 Highway 145	open
Mi Toro Mexican Restaurant Mi Toro Fulton	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1674 US-45	open
Pete's Bbq	Food truck · Restaurant (service type not stated)		122 Maplewood Dr	open
Pizza Inn	Restaurant (service type not stated)	Pizza	189 Mobile St	open
Railroad Inn	Restaurant (service type not stated)	American	1052 Lake Lamar Bruce Rd	open
Saltillo Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	131 City Market Dr	open
Saltillo, MS Krystal	Quick service		118 Turner Park Road	open
Serendipity IU	Coffee shop	Coffee	1835 Highland Ave	open
Skybox Sports Grill Pizzeria	Casual dining · Bar	Pizza	127 City Market Drive	open
SONIC Drive In	Quick service		169 Mobile Street	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	129 Town Creek Dr PO BOX 56	open
The Local House	Restaurant (service type not stated)		2546 Hwy 45	open
The Tiger Den	Restaurant (service type not stated)		2546 MS-145	open
Tiger Town Nutrition	Juice, smoothie, tea	Juice / smoothies	110 N Front Ave	open
Tiger Treats Shave Ice and Coffee Shop	Café · Dessert · Coffee shop	Coffee	1165 N 3rd Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	4	4	3	1	—	—	NAICS1997
1999	5	5	4	1	—	—	NAICS1997
2000	6	6	5	1	—	—	NAICS1997
2001	7	7	5	2	—	—	NAICS1997
2002	9	9	5	3	1	—	NAICS1997
2003	6	6	3	3	—	—	NAICS2002
2004	8	8	4	3	1	—	NAICS2002
2005	9	9	4	4	1	—	NAICS2002
2006	8	8	5	3	—	—	NAICS2002
2007	6	6	3	3	—	—	NAICS2002
2008	8	8	3	5	—	—	NAICS2007
2009	9	9	3	6	—	—	NAICS2007
2010	9	9	3	6	—	—	NAICS2007
2011	8	8	3	5	—	—	NAICS2007
2012	10	10	5	5	—	—	NAICS2012
2013	10	10	6	4	—	—	NAICS2012
2014	9	9	5	4	—	—	NAICS2012
2015	10	10	6	4	—	—	NAICS2012
2016	11	11	7	4	—	—	NAICS2012
2017	12	12	7	5	—	—	NAICS2017
2018	10	10	6	4	—	—	NAICS2017
2019	12	12	8	4	—	—	NAICS2017
2020	11	11	7	4	—	—	NAICS2017
2021	15	15	9	4	—	—	NAICS2017
2022	14	14	8	5	—	—	NAICS2022
2023	13	13	7	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38866. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.