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BMIE Market 38869

Pontotoc County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)259
2020–2024 ACS 5-year estimate ±136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households98
2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count478
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units204
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$62,955
2020–2024 ACS 5-year estimate ±25,426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age38.2
2020–2024 ACS 5-year estimate ±32 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$906
2020–2024 ACS 5-year estimate ±438 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$137,500
2020–2024 ACS 5-year estimate ±112,594 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area1.1 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 38869
Restaurants per 10,000 residents20.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 1–1)
FORECAST · linear trend v1 fitted to 1996–2016 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score25 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score22 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score20 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score38 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 25 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score22.22240%+8.9
Restaurant Opportunity Score20.42035%+7.1
Market Momentum Score37.83825%+9.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 22 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2591440%+5.5
Median household income (ACS)62,9553540%+14.1
Households (ACS)981420%+2.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 20 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)38.61425%+5.4
Population (ACS)2591420%+4.2
Median household income (ACS)62,9553520%+10.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+29.8
20-year restaurant growth02820%+7.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 2 · BBQ 2 · Cajun, Creole, Southern 1 · Seafood 1

By type

Restaurant (service type not stated) 3

NameTypeCuisineAddressStatus
Big R Drive InRestaurant (service type not stated)BBQ · American298 3rd Aveopen
Cravin' CatfishRestaurant (service type not stated)Seafood · Cajun, Creole, Southern · American101 Cemetery Lane, 7100 Co Rd 700open
McKissack's BBQ & CateringRestaurant (service type not stated)BBQ266 4th Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411————SIC1987
199511————SIC1987
199611————SIC1987
2007111———NAICS2002
2008111———NAICS2007
2009111———NAICS2007
2010111———NAICS2007
2011111———NAICS2007
2012111———NAICS2012
2013111———NAICS2012
2014111———NAICS2012
2015111———NAICS2012
2016111———NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 38869. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
388263.8 mi42023
388284.9 mi52023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.