BMIE Market 39042

Rankin County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	39,142 2020–2024 ACS 5-year estimate ±1,437 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,181 2020–2024 ACS 5-year estimate ±699 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	34,198 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,840 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,597 2020–2024 ACS 5-year estimate ±7,961 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,252 2020–2024 ACS 5-year estimate ±249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$264,200 2020–2024 ACS 5-year estimate ±12,738 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	214.2 sq mi Census Gazetteer 2020
Restaurants	61 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39042
Restaurants per 10,000 residents	13.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+19.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+24.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+84.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+190.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	64 (range 59–70) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39042. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.7	85	40%	+33.9
Restaurant Opportunity Score	69.1	69	35%	+24.2
Market Momentum Score	74.0	74	25%	+18.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	39,142	94	40%	+37.4
Median household income (ACS)	88,597	72	40%	+28.8
Households (ACS)	14,181	92	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	24.5	67	35%	+23.3
Restaurants per 10,000 residents (lower = more room)	15.6	51	25%	+12.7
Population (ACS)	39,142	94	20%	+18.7
Median household income (ACS)	88,597	72	20%	+14.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	19.6	77	50%	+38.4
10-year restaurant growth	24.5	67	30%	+20.0
20-year restaurant growth	84.9	78	20%	+15.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (103)

By cuisine

American 22 · Coffee 13 · Burgers 10 · Dessert 10 · Juice / smoothies 10 · Pizza 10 · Bakery 8 · Chicken / wings 7 · Ice cream / frozen desserts 7 · Cajun, Creole, Southern 6 · Asian 5 · Japanese 5 · Mexican 5 · Sandwiches 5 · Seafood 4 · BBQ 3 · Breakfast 3 · Italian 3 · Sushi 3 · Tea / bubble tea 3 · British / Irish pub food 2 · Chinese 2 · Steakhouse 2 · Greek 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Thai 1

By type

Restaurant (service type not stated) 51 · Quick service 31 · Dessert 15 · Juice, smoothie, tea 12 · Café 11 · Bakery 10 · Bar 9 · Casual dining 8 · Coffee shop 8 · Delivery-focused 3 · Other 2 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
18 Nutrition	Juice, smoothie, tea	Juice / smoothies	1035 Star Rd Ste C	open
471 Nutrition	Juice, smoothie, tea	Juice / smoothies	1043 MS-471	open
Abner's Famous Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern	1480 W Government St	open
Annie D's	Restaurant (service type not stated)	BBQ	1382 W Government St	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	126 Stribling Lane	open
Azteca Restaurante	Restaurant (service type not stated)	Mexican	752 W Government St	open
B3 Catering and Food Truck	Restaurant (service type not stated) · Food truck	Burgers	154 W Government St	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	1291 W. Government St	open
Baskin-Robbins	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1032 Highway 471	open
Billy's Burgers	Quick service	Burgers · American	6419 MS-18	open
Blimpie	Quick service		915 W Government St	open
Bonfire Grill	Restaurant (service type not stated)	Asian · Sushi · Japanese	118 Service Dr #17	open
Bop's Frozen Custard Bop's Frozen Custard Of Jackson, MS	Dessert	Dessert · Ice cream / frozen desserts	1390 W Government St	open
Brandon Donuts and Full Breakfast	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Breakfast	1291 W Government St	open
Brandon, MS Krystal	Quick service		1257 West Government St	open
Braum's Ice Cream & Dairy Stores	Dessert	Ice cream / frozen desserts	2151 Highway 18 Ste I-20	open
Brew + Bloom	Café · Coffee shop	Coffee	916 Municipal Dr	open
Burger King Burger King	Quick service	Burgers · American	1540 W Government St	open
Burger King	Quick service		1024 Highway 471 Ste C	open
Burgers Blues Barbecue Burgers Blues Barbecue - Madison	Casual dining · Bar	American	168 W Government St	open
Caked with Grace	Bakery · Dessert	Bakery · Dessert	6423 MS-18	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	201 Disotell Blvd	open
Cornerstone Subdivision, Rankin County, Mississippi	Bar		Cornerstone Dr	open
Crossgates Nutrition	Juice, smoothie, tea	Healthy / salads / bowls · Juice / smoothies	1598 W Government St	open
Cups An Espresso Cafe Cups in Clinton	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1450 W Government St	open
Daily Maid Donuts & Pastries	Bakery · Quick service · Dessert	Bakery · Dessert	754 W Government St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	910 W Government St	open
Dat's Hangout	Restaurant (service type not stated)	American · Italian	408 E Government St	open
Dickey's Barbecue Pit Dickey's Barbecue Pit National	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1323 W Government St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	902 West Government Street	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	2145 MS-18	open
donut palace	Bakery · Dessert · Café	Dessert · Coffee · Bakery	103 Christian Dr	open
Donut Palace	Restaurant (service type not stated) · Bakery · Dessert	Dessert · Chinese · Bakery	1530 W Government St Ste A	open
East Brandon Coffee Factory	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	101 W Government St	open
East Brandon Nutrition	Juice, smoothie, tea	Juice / smoothies	107 Felicity St	open
El Potrillo Mexican Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	1390 W Government St	open
Escape To Land Llc	Restaurant (service type not stated)		120 Orleans Way	open
Flying Dolly’s Brandon	Dessert · Bakery	Dessert · Ice cream / frozen desserts · Bakery	141 W Government St	open
Fuji Japanese Sushi and Grill	Restaurant (service type not stated)	Japanese · Chinese · Sushi · Asian	203 Woodgate Dr S	open
Gathering Grounds Coffee and Art Shop	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1220 Apple Park Pl	open
Happy Times Play Cafe	Café	Coffee	219 Commerce Dr	open
Harveys fish house	Restaurant (service type not stated)	Seafood · British / Irish pub food · American	817 W Sunset Dr	open
Hissho Sushi	Restaurant (service type not stated)	Japanese · Sushi	1811 W Government St	open
J&j Restaurant Llc	Restaurant (service type not stated)		1390 W Government St	open
Johnny's Pizza House Johnny's Pizza House	Restaurant (service type not stated)	Pizza	2841 MS-18	open
Juva Juice Brandon Juva - Tupelo	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	201 Woodgate Dr S	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1701 West Government	open
Kismet's Restaurant	Restaurant (service type not stated)	Greek	315 Crossgates Blvd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	6373 Hwy 18	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	3271 Hwy 18	open
Krispy Krunchy Chicken Little Caesars	Quick service · Restaurant (service type not stated)	Pizza · Chicken / wings	206 E Government St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1291 W Government St	open
Krystal Krystal	Quick service	Burgers · American	1257 W Government St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	315-H Crossgates Blvd	open
Lost Pizza Co. Brandon Lost Pizza Co. Indianola	Restaurant (service type not stated)	Pizza · Italian	1392 W Government St	open
Mazzio's Italian Eatery Mazzio's Pizza Tahlequah	Restaurant (service type not stated)	Pizza · Italian	118 Service Dr	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1490 W Government St Suite 5	open
McDonald's McDonald's	Quick service	Burgers · American	1860 Spillway Rd	open
McDonald's McDonald's	Quick service	Burgers · American	132 Stribling Lane	open
Mitchell's Donuts and Diner	Casual dining · Restaurant (service type not stated) · Dessert · Bakery	American · Dessert	801 MS-468	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	316 Stribling Lane	open
Mudbugs	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	151 W Government St	open
Newk's Eatery Newk's Eatery	Restaurant (service type not stated)	American	120 Stribling Ln Suite A	open
OEC Japanese Express	Restaurant (service type not stated)	Japanese · Asian	1564 W Government St	open
Pancho’s Cantina & Grill	Bar	Mexican · Latin American (other)	155 W Government St	open
Papa Johns Pizza Papa John's Pizza	Restaurant (service type not stated) · Delivery-focused · Quick service	Pizza	1490 W Government St	open
Penn's	Restaurant (service type not stated)	Seafood	613 W Government St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1651 W Government Cv	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1410 W Government St	open
Potters Wings Hattiesburg Llc	Restaurant (service type not stated)		1024 Old Highway 471 Ste C	open
Seafood Grille	Restaurant (service type not stated) · Casual dining · Bar	Seafood	US, 1580 W Government St	open
Seattle Drip	Coffee shop	Coffee	1800 W Government St	open
Shake and Sip	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	3271 MS-18	open
Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	201 Woodgate Dr S	open
Sno Biz Treat Shop of Brandon	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1800 W Government St	open
Sonic Drive In Sonic Drive-In	Quick service	American · Burgers	900 W. Government Street	open
Sonny's BBQ Sonny's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1374 W Government St	open
Southern Sweetness	Bakery · Dessert	Bakery · Dessert	302 Towne St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	312 Stribling Ln	open
Steak Escape-Brandon	Restaurant (service type not stated)	Steakhouse · Sandwiches · American	120 Orleans Way	open
Stribling Ln & Disotell Blvd Whataburger	Quick service		306 STRIBLING LN	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	736 Highway 468	open
Subway	Other	Sandwiches	220 E Government St	open
Subway	Quick service		6724 US 49	open
Subway	Other	Sandwiches	112 Service Dr	open
Super Shakes	Juice, smoothie, tea	Juice / smoothies	120 Stribling Ln Ste B	open
Taco Bell Taco Bell	Quick service	Mexican	1131 West Government Street	open
Taste of Detroit	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1530 W Government St	open
Thai Bistro	Restaurant (service type not stated)	Thai · Asian	315 Crossgates Blvd	open
The Cleaners by Pizza Shack	Bar · Restaurant (service type not stated)	Pizza	237 W Government St	open
The Gallows Bar	Restaurant (service type not stated) · Bar · Casual dining	Spanish / tapas · American	104 Black St	open
The Gator Pepper Pub	Bar	British / Irish pub food	Hemlock Rd	open
The Midnight Baker	Bakery	Bakery		open
The Spot Downtown	Coffee shop · Café	Coffee	223 Tamberline St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	2155 Mississippi Highway 18	open
Universal Enterprise Inc	Restaurant (service type not stated)		112 Service Dr	open
Waffle House Waffle House	Casual dining	American · Breakfast	908 W Government St	open
Waffle House Waffle House	Casual dining	Breakfast · American	105 Octavia Dr	open
Wendy's Wendy's	Quick service	Burgers · American	2178 Highway 18	open
Wendy's Wendy's	Quick service	Burgers · American	607 W Government St	open
Whataburger	Quick service		306 Stribling Ln	open
Yoko Japanese Steak House	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	1323 W Government St	open
Zim Zam Ice Shop	Juice, smoothie, tea · Dessert · Coffee shop	Tea / bubble tea · Coffee	158 Gulde rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	21	—	—	—	1	SIC1987
1995	21	20	—	—	—	1	SIC1987
1996	29	29	—	—	—	—	SIC1987
1997	40	40	—	—	—	—	SIC1987
1998	34	33	10	19	4	—	NAICS1997
1999	29	28	8	18	2	—	NAICS1997
2000	32	30	9	19	2	—	NAICS1997
2001	32	31	10	19	2	—	NAICS1997
2002	35	34	11	21	1	—	NAICS1997
2003	34	33	10	20	2	—	NAICS2002
2004	36	35	12	20	2	—	NAICS2002
2005	41	40	14	23	3	—	NAICS2002
2006	40	39	13	23	3	—	NAICS2002
2007	38	37	12	20	4	—	NAICS2002
2008	41	40	15	20	4	—	NAICS2007
2009	48	46	20	21	4	—	NAICS2007
2010	48	46	18	23	5	—	NAICS2007
2011	46	45	17	22	6	—	NAICS2007
2012	49	47	14	24	9	—	NAICS2012
2013	51	49	15	24	10	—	NAICS2012
2014	50	47	14	25	8	—	NAICS2012
2015	50	48	15	27	6	—	NAICS2012
2016	55	53	17	28	8	—	NAICS2012
2017	58	56	15	31	10	—	NAICS2017
2018	53	51	13	30	8	—	NAICS2017
2019	54	52	14	30	8	—	NAICS2017
2020	57	55	16	31	8	—	NAICS2017
2021	54	52	13	31	8	—	NAICS2017
2022	62	58	15	31	12	—	NAICS2022
2023	65	61	11	35	14	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39042. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.