BMIE Market 39073

Rankin County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,066 2020–2024 ACS 5-year estimate ±1,373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,822 2020–2024 ACS 5-year estimate ±591 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,685 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,870 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,829 2020–2024 ACS 5-year estimate ±8,702 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$884 2020–2024 ACS 5-year estimate ±133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$206,500 2020–2024 ACS 5-year estimate ±16,974 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	161.1 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39073
Restaurants per 10,000 residents	4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+70.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+325.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.81) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39073. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.81, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.9	66	40%	+26.4
Restaurant Opportunity Score	69.8	70	35%	+24.4
Market Momentum Score	72.0	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,066	82	40%	+32.9
Median household income (ACS)	66,829	42	40%	+16.8
Households (ACS)	7,822	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30.8	71	35%	+25.0
Restaurants per 10,000 residents (lower = more room)	8.1	80	25%	+20.0
Population (ACS)	21,066	82	20%	+16.4
Median household income (ACS)	66,829	42	20%	+8.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.3	71	50%	+35.7
10-year restaurant growth	30.8	71	30%	+21.4
20-year restaurant growth	70	75	20%	+14.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 10 · Bakery 6 · Cajun, Creole, Southern 6 · Coffee 6 · Seafood 5 · Burgers 4 · Chicken / wings 4 · Pizza 4 · Mexican 3 · Breakfast 2 · Ice cream / frozen desserts 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Dessert 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1

By type

Restaurant (service type not stated) 28 · Quick service 8 · Bakery 6 · Dessert 6 · Café 4 · Coffee shop 4 · Casual dining 2 · Buffet 1 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Baskin Robbins	Dessert	Ice cream / frozen desserts	2799 Highway 49 S	open
Bayou Express	Restaurant (service type not stated)	Cajun, Creole, Southern	200 S Church St	open
Berry's Seafood & Catfish House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	2942 US 49	open
Berry's Seafood Florence	Buffet · Restaurant (service type not stated)	Seafood	2942 US 49	open
Bougie Coffee Company	Coffee shop · Café · Bakery	Coffee · Bakery	2396 US 49	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	401 E Main St.	open
Crave	Coffee shop	Coffee	3091 Highway 49 S	open
Crawfish Shack	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	2875 US 49	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2785 Hwy 49 S Suite E	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	3104 Highway 49 S	open
donut shop Cafe	Bakery · Dessert · Café	Dessert · Coffee · Bakery	2990 US 49	open
Drury Lane Muffin Shoppe	Coffee shop · Bakery	Coffee · Breakfast · Bakery	2932 Highway 49 S	open
El Cabrito Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2990 US 49	open
FAR OUT	Bakery	Bakery	136 Bullock Rd	open
Fernando’s On Star Rd.	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2489 Star Rd	open
Frank & Frank’s Hometown Grill	Restaurant (service type not stated)	Burgers	343 Dixie Rd	open
Jerry's Catfish House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	3326 US 49	open
Just Keep Sippin	Food truck			open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	4113 Hwy 49 S	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1719 U.S. 49	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2215 Cleary Rd	open
Krystal Krystal	Quick service	Burgers · American	3100 US 49	open
Laid Back Burger Shack	Restaurant (service type not stated)	Burgers	200 S Church St	open
Laid Back, Inc	Restaurant (service type not stated)		200A S Church St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3104 US 49	open
Los Cazadores	Restaurant (service type not stated)	Mexican · Latin American (other)	2855 US 49	open
Mama's Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	934 N Church St	open
Mamas Kitchen	Restaurant (service type not stated)		934 Old Hwy 49 S	open
Mountain Creek Farmstand	Bakery	Bakery	183 Mountain Creek Farm Rd	open
Nola’s Main St Cafe	Restaurant (service type not stated) · Casual dining	American	120 E Main St	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	3091 US 49 U	open
Pearson	Restaurant (service type not stated)		2030 Highway 49 S	open
Pookies Shaved Ice	Dessert		132 S Church St	open
Queens Eatery Llc	Restaurant (service type not stated)		345 Marie Dr	open
Shivers Creek Catfish House Express of Star Shivers Creek Fish House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	343 Dixie Rd	open
Smelly Melly's Jolly Lollies	Dessert · Bakery	Bakery	123 Lou Ann St	open
Smiley Tamales	Quick service	American · Burgers	345 Marie Dr	open
Smokehouse of Florence	Restaurant (service type not stated)	BBQ · American	3091 Highway 49 S	open
Snoasis	Dessert	Ice cream / frozen desserts	132A S Church St	open
Snobiz of Florence	Dessert · Quick service		3091 US-49	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	102 Cross Park Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2990 Highway 49 S	open
The Florence Nutrition (Suite G)	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	3091 US 49	open
The Sip Coffee Shop	Coffee shop · Café	Coffee	232 MS-469	open
The SIPP on Church Street	Restaurant (service type not stated)		115 S Church St	open
Waffle House Waffle House	Casual dining	Breakfast · American	3090 US 49	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	8	8	4	3	—	—	NAICS1997
1999	6	6	2	3	—	—	NAICS1997
2000	5	5	2	2	—	—	NAICS1997
2001	8	8	4	3	—	—	NAICS1997
2002	8	8	5	2	—	—	NAICS1997
2003	10	10	5	4	—	—	NAICS2002
2004	9	9	4	4	—	—	NAICS2002
2005	10	10	4	5	—	—	NAICS2002
2006	9	9	3	5	1	—	NAICS2002
2007	7	7	3	4	—	—	NAICS2002
2008	9	9	6	3	—	—	NAICS2007
2009	10	10	5	5	—	—	NAICS2007
2010	9	9	4	5	—	—	NAICS2007
2011	11	11	5	6	—	—	NAICS2007
2012	12	12	5	6	—	—	NAICS2012
2013	13	13	5	7	—	—	NAICS2012
2014	11	11	6	4	—	—	NAICS2012
2015	12	12	5	5	1	—	NAICS2012
2016	12	12	5	5	1	—	NAICS2012
2017	14	14	5	6	—	—	NAICS2017
2018	15	15	5	7	—	—	NAICS2017
2019	15	15	5	8	—	—	NAICS2017
2020	15	15	5	8	—	—	NAICS2017
2021	16	16	5	8	—	—	NAICS2017
2022	19	19	6	9	3	—	NAICS2022
2023	17	17	5	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39073. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.