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BMIE Market 39212

Hinds County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)25,659
2020–2024 ACS 5-year estimate ±1,967 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,227
2020–2024 ACS 5-year estimate ±850 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count33,263
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units12,646
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$50,722
2020–2024 ACS 5-year estimate ±6,762 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age36.6
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,114
2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$112,900
2020–2024 ACS 5-year estimate ±14,854 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area29.6 sq mi
Census Gazetteer 2020
Restaurants13
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39212
Restaurants per 10,000 residents6.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-35.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-40.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-40.9%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-27.8%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20287 (range 3–11)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -1.3 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score41 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score58 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score46 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score7 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score57.85840%+23.1
Restaurant Opportunity Score45.84635%+16.0
Market Momentum Score7.5725%+1.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)25,6598640%+34.3
Median household income (ACS)50,7221640%+6.3
Households (ACS)10,2278620%+17.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-40.9835%+2.7
Restaurants per 10,000 residents (lower = more room)5.19125%+22.9
Population (ACS)25,6598620%+17.2
Median household income (ACS)50,7221620%+3.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-35850%+3.8
10-year restaurant growth-40.9830%+2.3
20-year restaurant growth-40.9720%+1.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 6 · Chicken / wings 5 · Cajun, Creole, Southern 4 · Pizza 3 · Seafood 3 · BBQ 2 · Burgers 2 · Chinese 2 · Asian 1 · Coffee 1 · Healthy / salads / bowls 1 · Indian 1 · Juice / smoothies 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 26 · Quick service 8 · Bar 2 · Casual dining 2 · Buffet 1 · Café 1 · Fast casual 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
Bumper's Terry RdQuick service · Restaurant (service type not stated)Terry Rdopen
Bumpers Drive-In of America Bumpers Drive-in Laurel, MSRestaurant (service type not stated)American2943 Terry Rdopen
Burger KingRestaurant (service type not stated)3390 Terry Rdopen
China KitchenRestaurant (service type not stated)Chinese2106 Raymond Rd # 2300open
Church's Texas Chicken Church's ChickenQuick service · Restaurant (service type not stated)Chicken / wings3061 Terry Roadopen
Cyndi's DinerCasual diningAmerican · Cajun, Creole, Southern110 Red Hill Ciropen
Django's BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American3089 Terry Rdopen
J&rfood ExpressRestaurant (service type not stated)3352 Terry Rdopen
Jackson's Own Taste Of ChicagoRestaurant (service type not stated)3923 Terry Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings · Seafood3387 Terry Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings335 Elton Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings4501 Terry Rd.open
Life Bar & LoungeBar3002 Terry Rdopen
McDonald'sQuick service2812 Terry Rdopen
Moe’s DinerRestaurant (service type not stated)Jackson Raymond Rd, Jackson, MS 39212, United Statesopen
No 1 China BuffetBuffetChinese · Asian2974 Terry Rdopen
Panda Garden IncRestaurant (service type not stated)2106 Raymond Rdopen
Pizza HutRestaurant (service type not stated)Pizza2922 Terry Rdopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza2106 Raymond Rd Hindsopen
Pizza ProRestaurant (service type not stated)Pizza2799 N Siwell Rdopen
Pop's BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern4580 Siwell Rdopen
Popeyes Louisiana KitchenRestaurant (service type not stated)Chicken / wings3085 Terry Rdopen
Precision Cuts and EateryRestaurant (service type not stated)4501 Raymond Rdopen
QUICK FISHRestaurant (service type not stated) · Casual diningSeafood · American2976 Terry Rdopen
Rally's Checkers and Rally'sQuick service · Restaurant (service type not stated)Burgers2100 Raymond Rdopen
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)Burgers2933 Mcdowell Road Extensionopen
Soul2Go Carryout RestaurantRestaurant (service type not stated)747 Cooper Rdopen
SubwayOtherSandwiches3720 S Siwell Rdopen
Taco Bell Taco BellQuick serviceMexican2804 Suncrest Driveopen
Taste & SipQuick serviceAmerican · Indian4580 Siwell Rdopen
Terry SeafoodRestaurant (service type not stated)Seafood · Cajun, Creole, Southern3040 Terry Rdopen
The Spot an Exclusive Gentleman’s LoungeBar4511 Terry Rdopen
VittlesRestaurant (service type not stated)747 Cooper Rdopen
Vittles Restaurant & Salad BarRestaurant (service type not stated) · Fast casualAmerican · Healthy / salads / bowls3115 Terry Rdopen
Zoei's Sno ShackCafé · Juice, smoothie, tea · Food truckCoffee · Juice / smoothies4750 Siwell Rdopen
Jackson Bakery OutletBakeryBakery3505 Terry Rdclosed
Pearls Southern CookingRestaurant (service type not stated)3505 Terry Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942218———4SIC1987
19952420———4SIC1987
19962522———3SIC1987
19972927———2SIC1987
1998272441912NAICS1997
1999312852122NAICS1997
20002321219—2NAICS1997
20012018315—2NAICS1997
200222212181—NAICS1997
200323224171—NAICS2002
200421202171—NAICS2002
200524222191—NAICS2002
200625243192—NAICS2002
200721192161—NAICS2002
20082121417——NAICS2007
20091919315——NAICS2007
20102020316——NAICS2007
20112120316——NAICS2007
20122120—19——NAICS2012
20132322219——NAICS2012
20142625321——NAICS2012
20152826123—1NAICS2012
20162625122—1NAICS2012
20172423—20——NAICS2017
20182120—18——NAICS2017
20191817—15——NAICS2017
20201717—15——NAICS2017
20211716—15——NAICS2017
20221413—12——NAICS2022
20231413—12——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39212. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
392042.9 mi262023
392724.0 mi282023
392174.6 mi12016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.