BMIE Market 39305

Lauderdale County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,638 2020–2024 ACS 5-year estimate ±1,514 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,782 2020–2024 ACS 5-year estimate ±560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,261 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,712 2020–2024 ACS 5-year estimate ±9,158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,155 2020–2024 ACS 5-year estimate ±108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$172,400 2020–2024 ACS 5-year estimate ±18,509 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	99.1 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39305
Restaurants per 10,000 residents	11.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+15.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+172.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 29–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39305. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.1	67	40%	+26.8
Restaurant Opportunity Score	63.1	63	35%	+22.1
Market Momentum Score	66.7	67	25%	+16.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,638	83	40%	+33.1
Median household income (ACS)	67,712	43	40%	+17.4
Households (ACS)	8,782	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	13.9	57	25%	+14.3
Population (ACS)	21,638	83	20%	+16.6
Median household income (ACS)	67,712	43	20%	+8.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	15.4	73	50%	+36.7
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 15 · Dessert 8 · Burgers 5 · Pizza 5 · Sandwiches 5 · Bakery 4 · Cajun, Creole, Southern 4 · Chicken / wings 4 · Mexican 4 · BBQ 3 · Breakfast 3 · Coffee 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Latin American (other) 3 · Asian 2 · Seafood 2 · Chinese 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Japanese 1 · Mediterranean 1 · Sushi 1

By type

Restaurant (service type not stated) 34 · Quick service 20 · Bar 10 · Dessert 10 · Bakery 6 · Casual dining 5 · Specialty food shop 3 · Juice, smoothie, tea 3 · Café 2 · Coffee shop 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
1st & 10 Gaming Lounge	Bar		5051 Highway 493	open
Anchor Inn	Bar		9557 Hillview Dr	open
Ashley's Sweet Treats, LLC - Meridian MS	Bakery · Dessert	Bakery · Dessert	Blizzard Rd	open
Back 9 Grill at Briarwood	Casual dining · Restaurant (service type not stated) · Bar	American	308 Briarwood Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	2526 N Hills St	open
Birth, Breast, & Beyond, LLC	Bakery · Restaurant (service type not stated) · Dessert	Dessert	4820 Poplar Springs Dr	open
Birth, Breast, & Beyond, LLC	Bakery · Restaurant (service type not stated) · Dessert	Dessert	4820 Poplar Springs Dr	open
Brayden's snow world	Restaurant (service type not stated) · Dessert	Dessert · Ice cream / frozen desserts	7780 Pine Springs Rd	open
Cafe 35	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4521 35th Ave	open
Cater's Market Meridian	Specialty food shop · Quick service	Sandwiches	5201 Highway 493	open
Catfish Plus	Restaurant (service type not stated)	Seafood	8534 NE Lauderdale Ln	open
Centerhill Shell & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	9802 Highway 495	open
Corkscrew Wine and Spirits Corkscrew Wine & Cheese - Rockbrook	Bar		4835 29th Ave	open
Domino's Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Chicken / wings · Pizza	2535 N. Hills St	open
Don Cheques Taquería \| Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	4900 Poplar Springs Dr	open
Eggs Up Grill Eggs Up Grill	Restaurant (service type not stated)	Breakfast · American	2815 N Hills St	open
El Norte	Restaurant (service type not stated)	Mexican · Latin American (other)	4910 27th Pl	open
Elpasha Restaurant	Restaurant (service type not stated)	Halal / kosher · Mediterranean	4808 Poplar Springs Dr	open
Fudge Etc	Dessert	Dessert	5011 Poplar Springs Dr	open
Hardee's Hardee's	Quick service	Burgers · American	134 N Hills St	open
Hunan Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	5117 MS-493	open
Kdl Management Inc	Restaurant (service type not stated)		2310 N Hills St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2437 North Hills Street	open
King Bakery Deb's Fountain & Statuary	Bakery	Bakery	10452 Highway 494	open
La Huastequita Taqueria Y Carniceria	Restaurant (service type not stated)	Mexican · Latin American (other)	4900 Poplar Springs Dr Suite 15	open
Legends of Briarwood Bar	Bar		308 Briarwood Rd	open
Line Thirty-Nine Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	4833 MS-39	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2310 N Hills St	open
Margie's Mixing Bowl	Bakery	Bakery	4920 Poplar Springs Dr	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	4909 27th Place	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	720 Hwy 19 N	open
McDonald's McDonald's	Quick service	Burgers · American	2104 N Hills St	open
Mugshots Grill and Bar Mugshots Grill & Bar	Casual dining · Bar	Burgers	5005 MS-493	open
Nice Ice	Dessert		9802 Highway 495	open
OEC Japanese Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	4811 29th Ave	open
Okatibbee Creek Fish Camp	Restaurant (service type not stated)	Seafood · American	10121 Center Hill Martin Rd	open
Ole Farm Steak And Fish House Restaurant, Inc	Restaurant (service type not stated)		4538 Poplar Springs Dr	open
One Stop Deli	Specialty food shop · Quick service	Sandwiches	4413 35th Ave	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2526 n hills st	open
Pappy's Bar-B-Q & Catering Pappas Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	6416 MS-39	open
Pappy's BBQ	Restaurant (service type not stated)	BBQ	6416 Highway 39 N	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1300 N Frontage Rd Lauderdale	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	3320 N Hills St	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2003 N Hills St	open
Popeyes Louisiana Kitchen	Quick service		3604 17th Pl	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	2625 N. Hills St.	open
Scarlet Cup Coffee House	Coffee shop	Coffee	2300 N Hills St Ste B	open
Sip 305 Nutrition	Juice, smoothie, tea	Juice / smoothies	4805 Poplar Springs Dr	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2535 N. Hills Street Ste. A	open
SnowSweeties Llc	Dessert	Dessert	4900 Poplar Springs Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	2449 North Hill Street	open
Sports Page	Restaurant (service type not stated) · Casual dining · Bar	American	5020 Poplar Springs Dr	open
Squealers	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	4950 Great River Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2020 N Frontage Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2445 North Hills St	open
Taco Bell Taco Bell	Quick service	Mexican	2106 N Hills St	open
The Daily Grind The Daily Grind	Coffee shop · Café	Coffee · Breakfast	4820 Poplar Springs Dr	open
The Palms	Bar		2413 N Hills St	open
The Scoop Co.	Dessert	Ice cream / frozen desserts	2928 N Hills St	open
Tootie Sweet Tooth	Bakery · Dessert	Bakery · Dessert	4312 37th Ave	open
Waffle House Waffle House	Casual dining	Breakfast · American	5021 MS-493	open
Weidmann's Restaurant	Restaurant (service type not stated) · Bar	American	4909 5th Ave	open
Wendy's Wendy's	Quick service	Burgers · American	2705 N. Hills Street	open
Dobi's Ragin' Cajun	Restaurant (service type not stated)	Cajun, Creole, Southern	4900 Poplar Springs Dr Ste 21	closed
Nazary Corporation	Quick service		4538 Poplar Springs Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	19	19	—	—	—	—	SIC1987
1998	23	21	9	11	—	1	NAICS1997
1999	22	20	8	12	—	1	NAICS1997
2000	25	22	9	13	—	2	NAICS1997
2001	25	22	9	13	—	2	NAICS1997
2002	26	25	10	14	—	—	NAICS1997
2003	25	24	9	14	—	—	NAICS2002
2004	26	24	8	14	1	—	NAICS2002
2005	30	28	9	18	1	—	NAICS2002
2006	25	23	8	15	—	—	NAICS2002
2007	28	25	8	15	2	1	NAICS2002
2008	29	25	9	14	2	1	NAICS2007
2009	28	24	12	12	—	—	NAICS2007
2010	29	24	11	13	—	—	NAICS2007
2011	27	23	10	13	—	—	NAICS2007
2012	29	26	10	15	1	—	NAICS2012
2013	27	24	9	14	1	—	NAICS2012
2014	32	28	9	15	3	—	NAICS2012
2015	30	26	8	14	3	—	NAICS2012
2016	32	28	8	14	5	—	NAICS2012
2017	32	28	8	15	4	—	NAICS2017
2018	29	26	9	13	3	—	NAICS2017
2019	32	29	11	13	4	—	NAICS2017
2020	31	28	8	14	5	—	NAICS2017
2021	30	27	8	16	3	—	NAICS2017
2022	35	31	8	19	4	—	NAICS2022
2023	34	30	9	19	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39305. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.