BMIE Market 39428

Covington County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,977 2020–2024 ACS 5-year estimate ±1,021 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,668 2020–2024 ACS 5-year estimate ±413 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,761 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,201 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$46,466 2020–2024 ACS 5-year estimate ±7,502 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.7 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$681 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$102,900 2020–2024 ACS 5-year estimate ±22,899 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	178.1 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39428
Restaurants per 10,000 residents	18.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+80.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+80.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	40 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	46 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	33 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39428. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	46.0	46	40%	+18.4
Restaurant Opportunity Score	32.6	33	35%	+11.4
Market Momentum Score	42.6	43	25%	+10.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,977	69	40%	+27.6
Median household income (ACS)	46,466	11	40%	+4.4
Households (ACS)	3,668	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.3	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	20.1	37	25%	+9.3
Population (ACS)	8,977	69	20%	+13.8
Median household income (ACS)	46,466	11	20%	+2.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-5.3	21	30%	+6.3
20-year restaurant growth	80	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 16 · Cajun, Creole, Southern 7 · Mexican 6 · Burgers 5 · Coffee 5 · Seafood 5 · Chicken / wings 4 · Latin American (other) 3 · Sandwiches 3 · Dessert 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Asian 1 · Bakery 1 · Breakfast 1 · Chinese 1 · Juice / smoothies 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 28 · Quick service 15 · Casual dining 7 · Café 5 · Bar 2 · Coffee shop 2 · Dessert 2 · Food truck 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Bakery 1

Name	Type	Cuisine	Address	Status
601 Social Eatery	Restaurant (service type not stated)	American · Cajun, Creole, Southern	2980 US 49	open
9 Hungry Children Cafe	Café · Restaurant (service type not stated)	Coffee	3652 Highway 49	open
Barefooted Hippie	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	400 S 2nd St	open
Best Wok	Restaurant (service type not stated)	Chinese · Asian	3275 US 49	open
Burger King Burger King	Quick service	Burgers · American	6 Westview Dr	open
Burnham's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	733 US-84	open
Castle's Coffee Place	Coffee shop · Dessert · Café	Coffee · Dessert	1404 S Fir Ave	open
Catfish One of Collins	Restaurant (service type not stated)	Cajun, Creole, Southern · American · Seafood	5 Westview Dr	open
Catfish One of Collins Catfish One of McComb Ms	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	5 Westview Dr	open
China Wok	Restaurant (service type not stated)		411 S Fir Ave	open
Collins Donuts and Kolaches	Bakery · Dessert · Café	Dessert · Coffee · Bakery	N Fir Ave	open
Collins, MS Krystal	Quick service		2985 Highway 49	open
Country Hix Boudin and Cracklins	Restaurant (service type not stated)	Cajun, Creole, Southern · American	3049 US-49	open
Cowboy Jim's Riverside Restaurant	Restaurant (service type not stated)	Steakhouse · Seafood · American	MS-35	open
Deli Diner	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining	Sandwiches · American	704 S Fir Ave	open
Forty-nine Nutrition	Juice, smoothie, tea	Tea / bubble tea	3049 Highway 49	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	3049 Highway 49	open
Graham's Fish Camp	Restaurant (service type not stated) · Casual dining	Seafood · American	689 MS-588	open
Habanero Mexican Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	3484 US 49	open
Hardee's Hardee's	Quick service	Burgers · American	3530 US 49	open
Huddle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	8 Grandview Dr	open
John's bar & grill	Casual dining · Bar			open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3518 Highway 49	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	466 Mississippi 35	open
Krystal Krystal	Quick service	Burgers · American	2985 US 49	open
La Casita Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3273 US 49	open
La esperanza restaurant & taqueria	Restaurant (service type not stated) · Casual dining	Mexican · American	411 N Fir Ave B	open
La Fogata Mexican Grill and Bar	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	201 N Fir Ave	open
Maggie's Grill	Restaurant (service type not stated)	American	1208 US-84	open
Main Street Cafe	Café	Cajun, Creole, Southern · Coffee · American	119 Main St	open
Mama’s Fish Camp	Restaurant (service type not stated)	Seafood	226B Craft Rd	open
Mcdonald's	Restaurant (service type not stated)		3519 Highway 49	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3519 Highway 49	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3275 Hwy. 49 Covington	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	3190 US 49	open
Salem Opry House	Restaurant (service type not stated)	Cajun, Creole, Southern · Steakhouse · American	460 Salem School Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	3262 Highway 49 S.	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3275 US Highway 49 South Suite 30	open
Taco Bell Taco Bell	Quick service	Mexican	3515 US 49	open
Tienda Latina La Esperanza	Restaurant (service type not stated)	Latin American (other)	209 N Fir Ave	open
Uncle Pete Tacos	Food truck	Mexican	30 Luther Ln	open
Ward's Restaurant	Casual dining	American	401 S Fir Ave	open
Ward's Restaurant Collins Ward's Restaurant	Quick service		Old Hwy 49	open
Wyngz on Wheelz	Food truck · Restaurant (service type not stated) · Quick service	Chicken / wings	201 East St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	10	10	7	3	—	—	NAICS1997
1999	9	9	6	3	—	—	NAICS1997
2000	13	13	7	6	—	—	NAICS1997
2001	9	9	5	4	—	—	NAICS1997
2002	11	10	6	4	—	—	NAICS1997
2003	11	10	5	4	—	—	NAICS2002
2004	16	15	10	4	—	—	NAICS2002
2005	13	12	7	4	—	—	NAICS2002
2006	15	14	8	5	—	—	NAICS2002
2007	14	13	6	6	—	—	NAICS2002
2008	14	13	5	6	—	—	NAICS2007
2009	17	16	8	6	—	—	NAICS2007
2010	19	18	8	8	—	—	NAICS2007
2011	20	19	7	9	1	—	NAICS2007
2012	23	22	12	8	—	—	NAICS2012
2013	19	19	10	7	—	—	NAICS2012
2014	19	19	9	8	—	—	NAICS2012
2015	16	16	8	7	—	—	NAICS2012
2016	16	15	7	7	—	—	NAICS2012
2017	18	17	8	8	—	—	NAICS2017
2018	18	18	8	9	—	—	NAICS2017
2019	19	18	8	9	—	—	NAICS2017
2020	18	18	7	10	—	—	NAICS2017
2021	18	18	7	10	—	—	NAICS2017
2022	17	16	7	8	—	—	NAICS2022
2023	19	18	6	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39428. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.