BMIE Market 39437

Jones County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,530 2020–2024 ACS 5-year estimate ±1,133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,642 2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,917 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,084 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$56,240 2020–2024 ACS 5-year estimate ±6,668 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$811 2020–2024 ACS 5-year estimate ±140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$174,100 2020–2024 ACS 5-year estimate ±27,037 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	169.6 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39437
Restaurants per 10,000 residents	13.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+68.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+145.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 20–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39437. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.6	54	40%	+21.4
Restaurant Opportunity Score	58.6	59	35%	+20.5
Market Momentum Score	88.0	88	25%	+22.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,530	74	40%	+29.6
Median household income (ACS)	56,240	23	40%	+9.3
Households (ACS)	4,642	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	68.8	88	35%	+30.8
Restaurants per 10,000 residents (lower = more room)	21.6	33	25%	+8.4
Population (ACS)	12,530	74	20%	+14.8
Median household income (ACS)	56,240	23	20%	+4.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.1	88	50%	+44.0
10-year restaurant growth	68.8	88	30%	+26.4
20-year restaurant growth	145.5	88	20%	+17.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

American 13 · Cajun, Creole, Southern 9 · Coffee 5 · Mexican 5 · Seafood 5 · Bakery 4 · Pizza 4 · Southwestern / Tex-Mex 3 · BBQ 2 · Chicken / wings 2 · Dessert 2 · Sandwiches 2 · Breakfast 1 · Burgers 1 · French 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Latin American (other) 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 28 · Quick service 11 · Café 5 · Bakery 4 · Coffee shop 4 · Bar 2 · Dessert 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Acapulco Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5221 US-11	open
Bennie & Mae's Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	100 N Court St	open
Big B's	Bar		625 US-11	open
Bosun Joe's	Restaurant (service type not stated)	Seafood	110 North Front St	open
Burrito Express Burrito Express	Quick service	Mexican · Southwestern / Tex-Mex	508 Hill St	open
Casadores Mexican Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	100 Jessamine St	open
Charlie's Catfish House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	5167 US-11	open
Court Street Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	701 S Court St	open
Craigs Taxidermy	Quick service		24 Vinson Dr	open
Daylight Donuts	Bakery	Bakery	301 Highway 11 S	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	800 Hill Street	open
Ellisville Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	103 Ivy St	open
Estelle's Southen Cuisine	Restaurant (service type not stated)	Cajun, Creole, Southern	5534 U.S. 11	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza · Sandwiches	603 S Front St	open
Front street taco	Restaurant (service type not stated)	Mexican	603 S Front St	open
Harp & Hound Harp & Hound	Restaurant (service type not stated)	Cajun, Creole, Southern · American	110 Front St	open
Hill Street Bakery	Bakery	Bakery	205 S Front St	open
Hole In The Wall Food Joint	Restaurant (service type not stated)		119 W Ivy St	open
Huddle House	Restaurant (service type not stated)		5213 Highway 11 N	open
Hunter's Sports Grill & Patio	Restaurant (service type not stated) · Bar		4 Douglas Rd	open
Jack's Family Restaurant Jack's	Restaurant (service type not stated)	Cajun, Creole, Southern · American	406 Hill St	open
JCJC Sodexo	Café · Coffee shop	American · Coffee	900 S Court St	open
Karock's Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	814 US-11	open
KFC KFC	Quick service	Chicken / wings · American	631 Hill Street	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1103 Mississippi 29	open
Las comadritas Mexican restaurant	Restaurant (service type not stated) · Juice, smoothie, tea	Mexican · Juice / smoothies	52213 US-11	open
Lexi Llc	Restaurant (service type not stated)		607 Hill St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	500 Hill St	open
McDonald's McDonald's	Quick service	Burgers · American	701 Hill St	open
Naybone's Backyard BBQ	Restaurant (service type not stated)	BBQ · American	117 W Ivy St	open
Old Water Mill Catfish Camp	Restaurant (service type not stated)	Seafood	195 Old Watermill Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	101 Highway 11 S Jones	open
R & A's French Quarter Grill	Restaurant (service type not stated)	French · Cajun, Creole, Southern · Seafood	111 S Front St	open
Rivers Kuntry Katfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	167 Oak Bowery Rd	open
Small Coffee Big Taste	Coffee shop · Café · Bakery	Coffee · Bakery	520 US-11	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	208 Highway 11 N.	open
Southern Sweet Boba	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	109 S Front St	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	303 Hill St	open
Swamp Shack BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	801 US-11	open
The Coffeehouse	Coffee shop · Café	Coffee	113 S Front St	open
The Powhatan	Restaurant (service type not stated)	Cajun, Creole, Southern · American	111 S Front St	open
Ward's Restaurant Ellisville Ward's Restaurant	Quick service		403 Hill St	open
Wards Fast Food	Quick service · Restaurant (service type not stated)	American	203 Hill St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	14	13	—	—	—	1	SIC1987
1998	12	9	1	8	—	—	NAICS1997
1999	10	8	1	7	—	—	NAICS1997
2000	12	9	2	7	—	—	NAICS1997
2001	14	11	2	9	—	—	NAICS1997
2002	18	12	1	11	—	—	NAICS1997
2003	14	11	1	10	—	—	NAICS2002
2004	13	10	1	9	—	—	NAICS2002
2005	15	12	1	11	—	—	NAICS2002
2006	15	12	1	11	—	—	NAICS2002
2007	17	14	2	11	1	—	NAICS2002
2008	20	16	4	11	1	—	NAICS2007
2009	21	17	6	10	1	—	NAICS2007
2010	21	17	6	9	1	—	NAICS2007
2011	18	15	6	8	—	—	NAICS2007
2012	14	13	5	8	—	—	NAICS2012
2013	17	16	5	10	—	—	NAICS2012
2014	17	16	5	10	—	—	NAICS2012
2015	17	16	5	10	—	—	NAICS2012
2016	20	19	7	11	—	—	NAICS2012
2017	19	18	11	6	—	—	NAICS2017
2018	20	19	10	6	—	—	NAICS2017
2019	17	16	8	7	—	—	NAICS2017
2020	17	16	8	7	—	—	NAICS2017
2021	24	20	8	9	—	—	NAICS2017
2022	25	21	7	10	3	—	NAICS2022
2023	31	27	7	15	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39437. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.