BMIE Market 39443

Jones County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,767 2020–2024 ACS 5-year estimate ±1,411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,564 2020–2024 ACS 5-year estimate ±509 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,939 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,398 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,388 2020–2024 ACS 5-year estimate ±7,328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$763 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$153,500 2020–2024 ACS 5-year estimate ±18,880 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	292.1 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39443
Restaurants per 10,000 residents	3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+37.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+83.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+57.1% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39443. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.4	61	40%	+24.6
Restaurant Opportunity Score	76.8	77	35%	+26.9
Market Momentum Score	81.6	82	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,767	84	40%	+33.4
Median household income (ACS)	59,388	29	40%	+11.4
Households (ACS)	8,564	83	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	83.3	89	35%	+31.3
Restaurants per 10,000 residents (lower = more room)	4.8	92	25%	+23.1
Population (ACS)	22,767	84	20%	+16.7
Median household income (ACS)	59,388	29	20%	+5.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	37.5	87	50%	+43.4
10-year restaurant growth	83.3	89	30%	+26.8
20-year restaurant growth	37.5	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 8 · Coffee 4 · Dessert 4 · Ice cream / frozen desserts 4 · BBQ 3 · Burgers 3 · Juice / smoothies 3 · Bakery 2 · Chicken / wings 2 · Seafood 2 · Tea / bubble tea 2 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1

By type

Restaurant (service type not stated) 15 · Dessert 6 · Coffee shop 4 · Juice, smoothie, tea 4 · Casual dining 3 · Bakery 2 · Food truck 2 · Quick service 2 · Café 1

Name	Type	Cuisine	Address	Status
Barry's Burgers	Restaurant (service type not stated)	Burgers · American	5047 US-84	open
Bates Backyard BBQ	Restaurant (service type not stated)	BBQ	746 Highway 15 S	open
Bootleg BBQ	Restaurant (service type not stated)	BBQ	7 Magnolia Rd	open
Calhoun Nutrition	Juice, smoothie, tea	Healthy / salads / bowls · Juice / smoothies	5243 US-84	open
Candi's Cookies	Bakery · Dessert	Bakery · Dessert		open
Carl's Catfish	Restaurant (service type not stated) · Casual dining	Seafood · American	5259 US-84	open
Carrolls World Famous Bbq, Llc	Food truck		4768 MS-15	open
Coffee & Conversation	Coffee shop	Coffee	4375 Sharon Rd	open
Crazy Ks 39443	Restaurant (service type not stated)	American	14 Lower Myrick Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	11 Flynt Rd	open
Day 1 Nutrition	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea	5 Magnolia Rd	open
Heavenly Ice	Quick service · Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	2319 US-184	open
Higher Grounds Coffee Shop	Café · Restaurant (service type not stated) · Coffee shop	Coffee	5021 Highway 84 W	open
Holloways Dairy Bar	Restaurant (service type not stated)	Burgers	5047 Highway 84 W	open
Hwy Grind	Coffee shop	Coffee	5047 US-84 Lot 1	open
Kassy's Kones & Concessions - Mobile Truck	Dessert · Food truck	Ice cream / frozen desserts · Dessert	Pine Tree Drive, Laurel , 39443, United States	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	4837 Highway 15 N	open
Longleaf Tea Company	Juice, smoothie, tea	Tea / bubble tea	185 Lower Myrick Rd	open
Mr. T's	Restaurant (service type not stated)	Burgers	Laurel, MS 39443	open
Rays grill	Restaurant (service type not stated)	Cajun, Creole, Southern · American	332 Trace Rd	open
Sno Biz	Dessert	Ice cream / frozen desserts · Dessert	5031 US-84	open
Sno Buzz - Sandersville	Dessert		588 Front St S	open
Sugarbakers	Bakery	Bakery	308 Longview Dr	open
Team JD Q Backyard Bbq	Restaurant (service type not stated)	BBQ · American	5172 Highway 84 W	open
The Coffee Shop	Coffee shop	Coffee	635 Highway 15 S	open
The Tackle Box	Restaurant (service type not stated) · Casual dining	Seafood · American	443 Hines Rd	open
Walker's Dairy Bar	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	2282 Hwy 184 East	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	705 N 16th Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1998	9	7	3	2	1	1	NAICS1997
1999	8	7	2	2	3	1	NAICS1997
2000	6	5	1	2	2	1	NAICS1997
2001	6	5	1	2	2	1	NAICS1997
2002	9	9	2	7	—	—	NAICS1997
2003	8	8	2	6	—	—	NAICS2002
2004	7	7	2	5	—	—	NAICS2002
2005	7	6	1	5	—	—	NAICS2002
2006	6	5	1	4	—	—	NAICS2002
2007	6	6	1	4	1	—	NAICS2002
2008	7	7	2	5	—	—	NAICS2007
2009	6	6	2	4	—	—	NAICS2007
2010	8	7	2	5	—	1	NAICS2007
2011	6	5	1	4	—	1	NAICS2007
2012	5	5	2	3	—	—	NAICS2012
2013	6	6	2	4	—	—	NAICS2012
2014	5	5	2	3	—	—	NAICS2012
2015	7	7	3	4	—	—	NAICS2012
2016	7	7	3	4	—	—	NAICS2012
2017	7	7	—	5	—	—	NAICS2017
2018	8	8	—	6	—	—	NAICS2017
2019	6	6	—	5	—	—	NAICS2017
2020	8	8	—	7	—	—	NAICS2017
2021	11	11	—	7	3	—	NAICS2017
2022	11	11	—	6	3	—	NAICS2022
2023	12	11	—	6	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39443. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
39440	4.4 mi	77	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.