BMIE Market 39465

Forrest County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,882 2020–2024 ACS 5-year estimate ±1,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,995 2020–2024 ACS 5-year estimate ±438 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,386 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,546 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,035 2020–2024 ACS 5-year estimate ±6,025 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,001 2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$185,700 2020–2024 ACS 5-year estimate ±19,619 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	122.7 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39465
Restaurants per 10,000 residents	10.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+56.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+77.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+254.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 38–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39465. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.82, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.2	71	40%	+28.5
Restaurant Opportunity Score	68.8	69	35%	+24.1
Market Momentum Score	81.7	82	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,882	84	40%	+33.5
Median household income (ACS)	74,035	54	40%	+21.5
Households (ACS)	7,995	81	20%	+16.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	56	85	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	17.0	46	25%	+11.5
Population (ACS)	22,882	84	20%	+16.7
Median household income (ACS)	74,035	54	20%	+10.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25.8	82	50%	+40.8
10-year restaurant growth	56	85	30%	+25.6
20-year restaurant growth	77.3	76	20%	+15.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (79)

By cuisine

American 18 · Chicken / wings 8 · Mexican 8 · Pizza 6 · Sandwiches 5 · Seafood 5 · Asian 4 · Burgers 4 · Cajun, Creole, Southern 4 · Bakery 3 · BBQ 3 · Coffee 3 · Dessert 3 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Japanese 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Breakfast 1 · Hawaiian / Pacific 1 · Juice / smoothies 1 · Thai 1

By type

Restaurant (service type not stated) 55 · Quick service 17 · Casual dining 11 · Bar 10 · Dessert 9 · Food truck 4 · Bakery 3 · Coffee shop 3 · Café 2 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Antojitos La Fe	Food truck		138 W Central Ave	open
Arby's	Quick service · Restaurant (service type not stated)	American	1112 Evelyn Gandy Pkwy	open
Baan Thai Thai	Restaurant (service type not stated)	Thai	787 S Main St	open
Big Q’s Barbeque	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	853 US-11	open
Catfish Corner Express	Restaurant (service type not stated)	Seafood	97 Morris St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1156 Evelyn Gandy Pkwy	open
Chili's Grill & Bar	Restaurant (service type not stated)		16 Brinker Drive	open
Church's Chicken	Restaurant (service type not stated)	Chicken / wings	307 W Central Ave	open
Circle H Ice LLC	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1547 Highway 42	open
Cow and Coop's	Restaurant (service type not stated) · Casual dining	American	100 Eastbrook Dr	open
Daylight Donuts	Bakery · Dessert	Dessert · Bakery	219 E Central Ave	open
Deb's Pizza	Restaurant (service type not stated)	Pizza	100 Eastbrook Dr	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	1225 Highway 42	open
Domino's Pizza Domino's Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza	1198 Evelyn Gandy Pkwy	open
Domino's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	97 Morris St	open
El Mariachi Loco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	519 E Central Ave	open
El Rancho	Restaurant (service type not stated)	Mexican	1231 Highway 42 #140	open
El Rancho	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5307 Highway 42	open
El volcan mexican bar & grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	223 W Central Ave	open
El Volcán Mexican Restaurant, Grill & Bar	Restaurant (service type not stated)	Mexican	199 West Dr	open
Flathau's Fine Foods	Bakery	Bakery	209 W 2nd Ave	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza · Sandwiches	100 Eastbrook Dr Ste 80	open
Fredz Snowballz	Dessert		206 S Main St	open
Fuji Japanese Express	Restaurant (service type not stated)	Japanese · Asian	100 Eastbrook Dr	open
Golden Dragon Restaurant	Restaurant (service type not stated)	Chinese · Asian	793 MS-42	open
Hardee's Hardee's	Quick service	Burgers · American	106 W Central Ave	open
Huddle House	Restaurant (service type not stated)		804 E Central Ave	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	16 Brinker Drive	open
Jackson's Wings & More	Restaurant (service type not stated)		853 Highway 11	open
JimmyK's Catfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	39 Temple Rd	open
Kingdom Smoke	Bar		100 Eastbrook Dr #130	open
Kona Ice of Urban Oasis	Food truck · Dessert	Ice cream / frozen desserts · Hawaiian / Pacific	91 Petty Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	252 Sunrise Road	open
Linda's 42 Club	Bar		1800 Highway 42	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	28 Byrd Blvd Ste 10	open
Los Charros \| Mexican Grill	Restaurant (service type not stated) · Casual dining · Bar	Mexican	100 Eastbrook Dr	open
Los Chicos \| Tequila Bar & Grill	Casual dining · Bar	Mexican	1080 Evelyn Gandy Pkwy	open
Madekingz Ribshack	Casual dining · Restaurant (service type not stated) · Bar	BBQ	121 E Central Ave	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1140 Evelyn Gandy Pkwy Ste 10	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6 Parkway Lane	open
Mom and Dad's Country Cooking	Buffet · Restaurant (service type not stated)	Cajun, Creole, Southern	844 US-11	open
Nemas Bar	Bar		1296 Morriston Rd	open
New China Restaurant	Restaurant (service type not stated)	Chinese · Asian	404 E Central Ave	open
New China Zheng Inc	Restaurant (service type not stated)		404 E Central Ave Ste 3d	open
Night Owls Bar	Bar		1800 Highway 42	open
Nona's \| Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	1225 MS-42	open
Panther Snow Cones	Dessert		221 E Central Ave	open
Petal Jack's	Quick service · Restaurant (service type not stated)		1080 Evelyn Gandy Pkwy	open
Petal Nutrition	Juice, smoothie, tea	Juice / smoothies	100 Eastbrook Dr Ste 180	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	223 Highway 42	open
Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · Sandwiches	31 Byrd Blvd	open
Popeyes® Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · American	31 Byrd Rd	open
Road House Restaurant	Restaurant (service type not stated) · Casual dining	American	1872 MS-42	open
Sifted Pleasures	Bakery	Bakery	Evelyn Gandy Parkway	open
Six Day Grind Coffee Company Petal	Coffee shop	Coffee	720 Old Richton Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	504 Highway 42 East	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	504 Highway 42	open
Southern Kernels Gourmet Popcorn Petal	Dessert	American	1229 MS-42	open
Southern Kernels Gourmet Popcorn Petal	Other · Dessert	Dessert	1229 Highway 42 Ste 120	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1088 Evelyn Gandy Pkwy	open
Storey's Snowball Express	Dessert · Restaurant (service type not stated)		200 S Main St	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	30 Byrd Parkway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	121 W Central Ave	open
Sully's Sully's	Restaurant (service type not stated)	Steakhouse · Seafood · American	1272 Evelyn Gandy Pkwy	open
Sullys	Restaurant (service type not stated)		Highway 42	open
Taco Bell Taco Bell	Quick service	Mexican	15 Brinker Dr.	open
The Break Room- Petal	Casual dining · Restaurant (service type not stated)	American	9060 MS-42	open
The Catfish Wagon	Restaurant (service type not stated)	Seafood · Latin American (other)	9129 Highway 42	open
The Lunch Box 601	Food truck · Restaurant (service type not stated)	American	169 Macedonia Rd	open
The New 42 Club	Bar		hwy 42	open
The Snowball STAND	Dessert · Food truck	Dessert	221 E Central Ave	open
The Ssipp Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	128 N Main St	open
The Warf	Restaurant (service type not stated)	Seafood · American	1080 Evelyn Gandy Pkwy	open
Verona Italian Grill petal	Casual dining · Restaurant (service type not stated) · Bar	Italian	223 W Central Ave	open
Waffle House Waffle House	Casual dining	American · Breakfast	15 Tyner Rd	open
Ward's	Casual dining · Restaurant (service type not stated)	American	218 E Central Ave	open
Wendy's Wendy's	Quick service	Burgers · American	518 Highway 42	open
Yamato Steakhouse	Restaurant (service type not stated)	Steakhouse · Japanese · Asian	223 E Central Ave	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	1122 Evelyn Gandy Pkwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	15	15	—	—	—	—	SIC1987
1998	13	12	2	10	—	—	NAICS1997
1999	13	11	2	9	—	—	NAICS1997
2000	20	17	5	12	—	1	NAICS1997
2001	12	11	3	8	—	—	NAICS1997
2002	19	18	7	11	—	—	NAICS1997
2003	24	22	9	13	—	—	NAICS2002
2004	24	23	9	14	—	—	NAICS2002
2005	23	22	8	13	1	—	NAICS2002
2006	22	21	6	15	—	1	NAICS2002
2007	25	24	5	18	1	—	NAICS2002
2008	26	25	7	17	1	—	NAICS2007
2009	23	23	5	17	1	—	NAICS2007
2010	22	22	6	15	1	—	NAICS2007
2011	24	24	8	15	1	—	NAICS2007
2012	24	24	10	14	—	—	NAICS2012
2013	25	25	8	16	1	—	NAICS2012
2014	25	25	9	15	1	—	NAICS2012
2015	26	26	11	15	—	—	NAICS2012
2016	28	28	12	16	—	—	NAICS2012
2017	27	27	8	17	—	—	NAICS2017
2018	31	31	11	16	3	—	NAICS2017
2019	31	31	12	15	4	—	NAICS2017
2020	28	28	9	15	4	—	NAICS2017
2021	33	33	12	17	3	—	NAICS2017
2022	35	34	12	18	3	—	NAICS2022
2023	40	39	13	20	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39465. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.