BMIE Market 43064

Madison County, Ohio · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,143 2020–2024 ACS 5-year estimate ±420 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,313 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,580 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,755 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$139,591 2020–2024 ACS 5-year estimate ±6,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,583 2020–2024 ACS 5-year estimate ±256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$461,900 2020–2024 ACS 5-year estimate ±20,538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	103.6 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 43064
Restaurants per 10,000 residents	9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+55.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+27.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 12–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 43064. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.44, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Ohio and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 989, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.3	85	40%	+34.1
Restaurant Opportunity Score	79.5	79	35%	+27.8
Market Momentum Score	75.6	76	25%	+18.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,143	80	40%	+31.9
Median household income (ACS)	139,591	95	40%	+37.9
Households (ACS)	6,313	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.3	69	35%	+24.2
Restaurants per 10,000 residents (lower = more room)	7.7	81	25%	+20.4
Population (ACS)	18,143	80	20%	+15.9
Median household income (ACS)	139,591	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	27.3	82	50%	+41.0
10-year restaurant growth	27.3	69	30%	+20.8
20-year restaurant growth	55.6	69	20%	+13.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

Coffee 11 · Pizza 11 · American 8 · Bakery 8 · Juice / smoothies 5 · Mexican 5 · Ice cream / frozen desserts 4 · BBQ 3 · Dessert 3 · Italian 3 · Asian 2 · Burgers 2 · Healthy / salads / bowls 2 · Chinese 1 · Japanese 1 · Latin American (other) 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 30 · Bar 10 · Café 10 · Bakery 9 · Quick service 9 · Coffee shop 8 · Casual dining 7 · Dessert 6 · Juice, smoothie, tea 6 · Food truck 4 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
1487 Brewery	Brewery / taproom		7620 Industrial Pkwy	open
Beer Barrel Pizza & Grill Beer Barrel Pizza & Grill	Restaurant (service type not stated) · Casual dining · Bar	Pizza · American	7482 OH-161	open
Beer Barrel Pizza & Grill Beer Barrel Pizza & Grill	Casual dining · Bar	Pizza · American	7482 OH-161	open
BIBIBOP Asian Grill BIBIBOP Asian Grill	Quick service · Restaurant (service type not stated)	Asian	7286 OH-161	open
Buckeye Pizza	Restaurant (service type not stated)	Pizza · Italian · American	209 W Bigelow Ave	open
Casa Jalisco Plain City	Restaurant (service type not stated)	Mexican · Latin American (other)	155 West Main Street	open
Chen's Garden	Restaurant (service type not stated)	Chinese	900 Village Blvd	open
City Barbeque	Restaurant (service type not stated)	BBQ	7320 Oh-161	open
City Barbeque Dublin Green City Barbeque Richmond Road	Restaurant (service type not stated)	BBQ	7320 OH-161	open
Coffee Connections of Plain City	Coffee shop · Restaurant (service type not stated) · Café	Coffee	461 W Main St	open
Der Dutchman Der Dutchman Walnut Creek	Restaurant (service type not stated) · Buffet	American	445 Jefferson Ave	open
Der Dutchman	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	42 Marysville	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	553 W Main St	open
Donatos Pizza	Restaurant (service type not stated)	Pizza	480 Jefferson Avenue	open
Dulce Vida Dulce Vida PlainCity	Dessert	Ice cream / frozen desserts · Mexican · Dessert	461 W Main St	open
Dutch Kitchen	Restaurant (service type not stated)	American	8690 US Route 42	open
Grub House	Restaurant (service type not stated)	Pizza	138 W Main St	open
High Octane Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee		open
Jan & Tony's Pizza	Restaurant (service type not stated)	Pizza · Italian	900 Village Blvd	open
Jerome Village Bar & Grille	Casual dining · Restaurant (service type not stated) · Bar	Pizza	7875 Ryan Pkwy	open
JF baking company	Juice, smoothie, tea · Restaurant (service type not stated) · Bakery	Juice / smoothies · Bakery	7437 Hyland Croy Rd	open
JT's Pizza & Pub	Restaurant (service type not stated)	Pizza	12066 Sycamore Trace	open
Lee's Sports and Spirits	Bar · Casual dining		209 W Bigelow Ave	open
Life Beyond Ramen	Restaurant (service type not stated)		10184 Brock Rd	open
Lil E's Ice Cream Truck	Dessert · Food truck	Ice cream / frozen desserts	461 W Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	200 Jefferson Ave	open
New Grounds Coffee House - Plain City	Coffee shop · Café	Coffee	135 E Main St	open
Paisans Coffee and Ice Cream	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	480 Jefferson Ave	open
Pioneer Pizza	Restaurant (service type not stated)	Pizza · Italian	132 N Chillicothe St	open
Pizza Villa	Restaurant (service type not stated)	Pizza	209 W Bigelow Ave	open
Plain City Farmers Market	Food truck		101 S Chillicothe St	open
Plain City Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	160 W Main St	open
Plain City Pub	Bar			open
Ringside Mobile	Food truck · Casual dining · Bar		8355 Rausch Dr	open
Rocky Mountain Coffee Co	Coffee shop · Café	Coffee	235 S Jefferson Ave	open
Sazon Latin Street Food	Restaurant (service type not stated)	Mexican	525 W Main St	open
Siete Catrines	Restaurant (service type not stated) · Casual dining	Mexican · American	900 Village Blvd	open
Starbucks Starbucks	Coffee shop · Café	Coffee	12116 Sycamore Trace	open
Stogies 2 of Plain City, Ohio	Bar		651 W Main St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	440 S. Jefferson, Rt 42	open
Sweet Mamas Cake Pops	Bakery	Bakery	Carriage Dr, Plain City , 43064, United States	open
Taco Bell Taco Bell	Quick service	Mexican	7490 OH-161	open
The Batcave	Bar		5090 Plain City Georgesville Rd	open
The Clocktower Kitchen + Bar	Casual dining · Bar	American	101 S Chillicothe St	open
The Grainery	Restaurant (service type not stated)	BBQ	138 W Main St	open
The Red Hen Cafe & Bakery	Café · Restaurant (service type not stated) · Bakery	Coffee · Bakery	542 W Main St	open
The Red Hen Express	Bakery · Coffee shop · Café	Bakery · Coffee	6670 Converse Huff Rd	open
The Rolling Dutchman Donut Truck	Bakery · Food truck	Bakery	445 S Jefferson Ave	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	7290 E State Route 161	open
Tous les Jours Tous les Jours	Bakery · Quick service · Dessert	Bakery · Dessert	7410 State Rd 161 E, Plain City, OH 43064	open
TOUS les JOURS Dublin, OH / Plain City, OH Tous les Jours - Willow Grove	Bakery · Café	Bakery · Coffee	7410 State Route 161 E	open
Tropical Smoothie Cafe	Juice, smoothie, tea	Juice / smoothies	7360 State Route 161 E	open
Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Bar	Juice / smoothies	7360 SR 161	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	7360 OH-161	open
Uteapian	Juice, smoothie, tea	Tea / bubble tea	8400 Industrial Pkwy	open
Wendy's Wendy's	Quick service	Burgers · American	7310 OH-161	open
Wendy's Wendy's	Quick service		12053 Sycamore Trace	open
Whit's Frozen Custard of Jerome Village Whit's Frozen Custard, Hilliard, Ohio	Dessert	Ice cream / frozen desserts	12068 Sycamore Trace	open
Wild Ginger Asian Fusion	Restaurant (service type not stated)	Japanese · Asian	7434 OH-161 east	open
Eskimo Queen Llc	Dessert	Ice cream / frozen desserts	461 W Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	11	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	10	6	2	4	—	1	NAICS1997
1999	10	6	2	4	—	1	NAICS1997
2000	15	11	3	6	2	1	NAICS1997
2001	13	9	3	4	2	1	NAICS1997
2002	13	9	3	5	1	1	NAICS1997
2003	13	9	4	4	1	1	NAICS2002
2004	14	9	3	4	2	2	NAICS2002
2005	13	9	3	4	2	2	NAICS2002
2006	11	8	3	2	2	1	NAICS2002
2007	17	13	5	5	2	2	NAICS2002
2008	16	12	4	5	2	2	NAICS2007
2009	15	13	4	6	3	—	NAICS2007
2010	14	12	4	6	2	—	NAICS2007
2011	15	12	5	6	1	—	NAICS2007
2012	13	11	5	5	1	—	NAICS2012
2013	13	11	5	5	1	—	NAICS2012
2014	12	10	4	5	1	—	NAICS2012
2015	10	8	4	3	1	—	NAICS2012
2016	9	7	4	3	—	—	NAICS2012
2017	11	8	4	4	—	—	NAICS2017
2018	13	11	5	5	—	—	NAICS2017
2019	14	12	6	5	—	—	NAICS2017
2020	13	10	5	4	—	—	NAICS2017
2021	14	11	5	5	—	—	NAICS2017
2022	18	15	6	8	—	—	NAICS2022
2023	17	14	6	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 43064. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
43077	3.9 mi	1	2001

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.