BMIE Market 43103

Pickaway County, Ohio · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,130 2020–2024 ACS 5-year estimate ±781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,749 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,697 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,280 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,291 2020–2024 ACS 5-year estimate ±13,851 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,069 2020–2024 ACS 5-year estimate ±81 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$270,200 2020–2024 ACS 5-year estimate ±23,486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	83.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 43103
Restaurants per 10,000 residents	8.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 43103. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Ohio and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 989, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.0	71	40%	+28.4
Restaurant Opportunity Score	68.4	68	35%	+23.9
Market Momentum Score	81.4	81	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,130	75	40%	+29.9
Median household income (ACS)	83,291	66	40%	+26.4
Households (ACS)	4,749	74	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	11.4	67	25%	+16.7
Population (ACS)	13,130	75	20%	+14.9
Median household income (ACS)	83,291	66	20%	+13.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 10 · Coffee 5 · Pizza 4 · Bakery 2 · Breakfast 2 · Burgers 2 · Dessert 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Healthy / salads / bowls 1 · Italian 1 · Juice / smoothies 1 · Mexican 1

By type

Restaurant (service type not stated) 8 · Bar 7 · Quick service 6 · Casual dining 5 · Café 4 · Dessert 4 · Bakery 3 · Coffee shop 3 · Winery / distillery / taproom 2 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	5071 S Walnut St	open
Ashbrook Distillery and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	22 Long St	open
Ashville Diner	Café	Coffee	22 Long St	open
Ashville Nutrition	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	284 Long St	open
Baseball's Dairy Diamond	Dessert	American · Pizza · Ice cream / frozen desserts	78 Cromley St	open
Blades Restaurant	Restaurant (service type not stated)	Pizza	286 Long St	open
Bob Evans Bob Evans	Restaurant (service type not stated)	American · Breakfast	5077 S Walnut St	open
Cherry Street Diner	Casual dining · Restaurant (service type not stated)	American	29 Cherry St	open
Columbus Fiery Foods Festival	Restaurant (service type not stated) · Food truck		200 E Station St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	5043 N Walnut St	open
Jackie Ray's Grill	Casual dining · Bar	American	20 Cromley St	open
Jim's Trackside	Bar		60 Main St W	open
Kelli Jo's	Bar · Casual dining	American	204 Long St	open
Lisa's Sweet Shoppe	Bakery · Coffee shop · Café	Bakery · Coffee	3 Long St	open
M&o Spirits	Winery / distillery / taproom		65 Main St W	open
McDonald's McDonald's	Quick service	Burgers · American	5056 S Walnut St	open
Mikes Pizza and Pub	Restaurant (service type not stated) · Casual dining	Pizza · American	15 Wright St	open
Mirabelle Farm & Vineyard	Winery / distillery / taproom		800 Winchester Southern Rd	open
Prater's Pub	Bar			open
River's Coffee House	Coffee shop · Café	Coffee · Breakfast	17 W Main St	open
Subway	Other	Sandwiches	320 Long St	open
Taco Bell Taco Bell	Quick service	Mexican	5040 Corinne Drive	open
The Blessed Barn Sweeterie	Dessert · Bakery	Dessert · Bakery	16672 State Route 104	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	5022 N Walnut St	open
Trackside Bar	Bar		60 W Main St	open
Triple Play Pizza	Restaurant (service type not stated)	Pizza · Italian	78 Cromley St	open
Wendy's Wendy's	Quick service	Burgers · American	5051 Ashville Road	open
Whiskey Bonez	Bar		541 Thompson Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	9	—	—	—	2	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	6	—	—	—	3	SIC1987
1997	9	7	—	—	—	2	SIC1987
1998	13	11	3	8	—	2	NAICS1997
1999	12	10	3	6	1	2	NAICS1997
2000	11	9	3	5	1	1	NAICS1997
2001	8	7	3	4	—	1	NAICS1997
2002	10	8	3	4	1	1	NAICS1997
2003	10	9	4	4	1	1	NAICS2002
2004	12	11	6	4	1	1	NAICS2002
2005	16	14	8	4	2	1	NAICS2002
2006	13	11	5	4	2	1	NAICS2002
2007	14	12	5	5	2	2	NAICS2002
2008	9	8	2	6	—	1	NAICS2007
2009	10	9	2	6	1	1	NAICS2007
2010	10	9	2	6	1	1	NAICS2007
2011	12	11	5	6	—	1	NAICS2007
2012	12	12	5	7	—	—	NAICS2012
2013	12	12	5	7	—	—	NAICS2012
2014	12	12	4	8	—	—	NAICS2012
2015	13	13	5	8	—	—	NAICS2012
2016	10	9	3	6	—	1	NAICS2012
2017	12	9	3	6	—	3	NAICS2017
2018	11	9	3	6	—	—	NAICS2017
2019	13	11	3	8	—	—	NAICS2017
2020	13	11	3	8	—	—	NAICS2017
2021	16	14	4	8	—	—	NAICS2017
2022	16	13	4	7	—	—	NAICS2022
2023	17	15	4	8	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 43103. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.