BMIE Market 44647

Stark County, Ohio · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,117 2020–2024 ACS 5-year estimate ±938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,789 2020–2024 ACS 5-year estimate ±389 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,015 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,860 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,140 2020–2024 ACS 5-year estimate ±2,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$930 2020–2024 ACS 5-year estimate ±56 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$155,200 2020–2024 ACS 5-year estimate ±7,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	28.9 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 44647
Restaurants per 10,000 residents	11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+77.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+220.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 31–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 44647. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Ohio and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 989, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.1	65	40%	+26.0
Restaurant Opportunity Score	66.5	66	35%	+23.3
Market Momentum Score	84.3	84	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,117	80	40%	+31.9
Median household income (ACS)	67,140	43	40%	+17.0
Households (ACS)	7,789	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	77.8	89	35%	+31.1
Restaurants per 10,000 residents (lower = more room)	17.7	44	25%	+10.9
Population (ACS)	18,117	80	20%	+15.9
Median household income (ACS)	67,140	43	20%	+8.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28	82	50%	+41.2
10-year restaurant growth	77.8	89	30%	+26.6
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

American 14 · Pizza 6 · Italian 5 · Coffee 4 · Sandwiches 4 · Ice cream / frozen desserts 3 · Mexican 3 · Southwestern / Tex-Mex 3 · Asian 2 · Bakery 2 · Chinese 2 · Dessert 2 · Juice / smoothies 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 29 · Bar 19 · Casual dining 16 · Quick service 5 · Dessert 4 · Bakery 3 · Café 3 · Juice, smoothie, tea 3 · Other 3 · Specialty food shop 2 · Coffee shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Albert Investment Group	Restaurant (service type not stated)		14 Lincoln Way W	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	32 Massillon Marketplace Dr. SW	open
Bella Sera Pizzeria and Ristorante	Restaurant (service type not stated)	Italian · Pizza	248 Federal Ave NW	open
Benders West End Tavern	Casual dining · Bar	American	1407 Tremont Ave SW	open
Bison Street Burgers & Brews	Casual dining · Bar	Burgers · American	1409 Bison Ave NW	open
Bob Evans	Restaurant (service type not stated)		275 Lincoln Way W	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	235 Lincoln Way West	open
Cheesecakes By Battle	Bakery	Bakery	954 Lincoln Wy NW	open
Cherry Road Winery	Winery / distillery / taproom · Bar		1133 27th St NW	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	13 Tommy Henrich Dr NW 13	open
Country Inn	Restaurant (service type not stated)		11947 Lincoln Way NW	open
Cps Chemical Process Solutions Llc	Restaurant (service type not stated)		13074 Barrs St SW	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	11210 Wooster St NW	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	707 Lincoln Way W	open
Drifterz Bar LLC	Bar		1008 Duncan St SW	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	309 Lincoln Way W	open
Eagles #190	Restaurant (service type not stated) · Bar		303 Weirich Blvd NW	open
East of Chicago Pizza Mayflower East Of Chicago Pizza Barberton	Restaurant (service type not stated)	Pizza · Italian	2132 Lincoln Way W	open
Funny Side Up	Café · Restaurant (service type not stated)	Breakfast · Coffee	14 Lincoln Way W	open
Harters Pizza and Wings	Casual dining · Bar	Pizza · American	936 6th St SW	open
Heinz North America	Restaurant (service type not stated) · Other		1301 Oberlin Ave SW	open
Hothead Burrito	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2102 Lincoln Way NW	open
Jay's Pizza	Restaurant (service type not stated)	Pizza · Italian	818 15th St SW	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	117 Tommy Henrich Dr Nw	open
Kozmo's Grille	Casual dining · Restaurant (service type not stated) · Bar	American	37 1st St SW	open
Kozmos	Restaurant (service type not stated)	American		open
Kraus’ Pizza LincolnWay	Restaurant (service type not stated)	Pizza · Italian	1917 Lincoln Way W	open
Lin China	Restaurant (service type not stated)	Chinese · Asian	155 Lincoln Way W	open
Margaritas Massillon	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	121 Lincoln Way W	open
Menches Bros of Massillon Menches Bros of Massillon	Restaurant (service type not stated) · Casual dining	American	235 Lincoln Way W	open
New Home Sing Restaurant	Restaurant (service type not stated)	Chinese · Asian	240 Federal Ave NW	open
Old Timers Bar and Griddle	Casual dining · Bar	American	1316 Tremont Ave SW	open
Pulp Juice and Smoothie Bar Pulp Juice and Smoothie Bar - Zanesville	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	17 Tommy Henrich Dr NW	open
Riffils Riverside Bar & Grille	Bar · Restaurant (service type not stated) · Casual dining		9200 Forty Corners St NW	open
Rockne's Rockne's Pub	Restaurant (service type not stated) · Casual dining	American	155 Lincoln Way W	open
Subway	Other	Sandwiches	13172 Lincoln Way NW	open
SUBWAY	Other	Sandwiches	519 Lincoln Way W	open
Sweet Minnie's	Bakery	Bakery	1780 22nd St SW	open
The Blue Heron Cafe	Specialty food shop · Quick service · Café	Sandwiches · Coffee	125 Lake Ave NW	open
The Canteen at 6th St.	Casual dining · Restaurant (service type not stated) · Bar	American	936 6th St SW	open
The K Club at The Massillon Knights Foundation	Bar		988 Cherry Rd NW	open
The Nook	Casual dining · Bar	BBQ · American	12356 Millersburg Rd SW	open
Tiger Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	115 Lincoln Way W	open
Tommy B's Diamond Nite Club	Bar		1234 6th St SW	open
Top of the Viaduct Restaurant and Catering	Restaurant (service type not stated)	American	607 Lincoln Way W	open
Township Tire & Auto	Restaurant (service type not stated)		11661 Millersburg Rd SW	open
Towpath CabInn	Bar · Casual dining		4462 Erie Ave NW	open
Tremont Pub	Bar · Casual dining		913 Tremont Ave SW	open
Twistee Treat West	Dessert · Quick service	Ice cream / frozen desserts · Dessert	2629 Lincoln Way W	open
Two Goldens Tavern	Casual dining · Bar		9200 Forty Corners Rd NW	open
West Park Tavern	Casual dining · Bar		1017 6th St SW	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	15 Tommy Henrich Dr NW	open
Your Pizza Shop	Restaurant (service type not stated)	Pizza · Italian	3161 Lincoln Way NW	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	10	—	—	—	6	SIC1987
1995	15	9	—	—	—	6	SIC1987
1996	18	11	—	—	—	7	SIC1987
1997	20	13	—	—	—	7	SIC1987
1998	25	17	4	12	1	7	NAICS1997
1999	24	18	6	12	—	5	NAICS1997
2000	25	19	9	10	—	4	NAICS1997
2001	25	17	7	9	1	5	NAICS1997
2002	23	16	7	8	1	5	NAICS1997
2003	22	16	7	8	1	5	NAICS2002
2004	24	17	7	9	1	6	NAICS2002
2005	23	17	6	9	2	5	NAICS2002
2006	27	21	7	12	2	5	NAICS2002
2007	28	24	11	11	2	3	NAICS2002
2008	28	23	12	8	3	3	NAICS2007
2009	28	23	12	8	3	3	NAICS2007
2010	25	20	13	5	2	3	NAICS2007
2011	26	21	12	7	2	3	NAICS2007
2012	25	19	10	7	2	4	NAICS2012
2013	25	18	10	6	2	5	NAICS2012
2014	26	18	10	6	2	5	NAICS2012
2015	30	22	12	8	2	5	NAICS2012
2016	29	22	12	8	2	5	NAICS2012
2017	30	26	16	9	—	3	NAICS2017
2018	29	25	15	9	—	3	NAICS2017
2019	27	23	13	9	—	3	NAICS2017
2020	27	23	12	10	—	4	NAICS2017
2021	31	25	13	11	—	5	NAICS2017
2022	34	28	13	13	—	5	NAICS2022
2023	41	32	14	14	4	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 44647. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
44646	3.8 mi	73	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.