BMIE Market 44904

Richland County, Ohio · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,450 2020–2024 ACS 5-year estimate ±909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,672 2020–2024 ACS 5-year estimate ±411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,906 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,224 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,364 2020–2024 ACS 5-year estimate ±6,630 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$809 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$211,600 2020–2024 ACS 5-year estimate ±13,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	52.0 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 44904
Restaurants per 10,000 residents	6.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+10.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-42.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.22) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 44904. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.22, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Ohio and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 989, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.9	59	40%	+23.6
Restaurant Opportunity Score	60.6	61	35%	+21.2
Market Momentum Score	45	45	25%	+11.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,450	75	40%	+30.0
Median household income (ACS)	62,364	34	40%	+13.7
Households (ACS)	5,672	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	8.2	80	25%	+19.9
Population (ACS)	13,450	75	20%	+15.0
Median household income (ACS)	62,364	34	20%	+6.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	10	40	20%	+7.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 5 · Bakery 5 · Italian 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 21 · Bar 8 · Bakery 5 · Dessert 3 · Brewery / taproom 2 · Casual dining 2 · Winery / distillery / taproom 2 · Café 1 · Catering 1 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
1285 Winery	Winery / distillery / taproom · Bar		1285 W Hanley Rd	open
Ball-nelson Inc	Restaurant (service type not stated)		176 E Main St	open
Bennie's Bourbon Chicken	Food truck · Restaurant (service type not stated)		3087 Steam Corners Rd	open
Bigley Bakes	Bakery · Dessert · Catering	Bakery · Dessert	191 Essex Rd	open
Bucks Bar And Grill	Restaurant (service type not stated)		192 E Main St	open
East of Chicago East Of Chicago Pizza Barberton	Restaurant (service type not stated)	Pizza · Italian	11 W Main St	open
Geyer's Fresh Foods	Bakery	Bakery	280 E Main St	open
Gionino's Pizzeria Gionino's Pizzeria Huffman	Restaurant (service type not stated)	Pizza · Italian	176-B E Main St	open
Happy House	Restaurant (service type not stated)	Chinese · Asian	201 E Main St	open
Jackie's Cheesecakes	Bakery · Restaurant (service type not stated) · Dessert	Bakery	309 E Main St	open
JB's Drive-In Restaurant	Restaurant (service type not stated)	American	265 Delaware Ave	open
Kimmy's Cucina	Restaurant (service type not stated) · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	275 E Main St	open
Lexington Creamery	Dessert	Ice cream / frozen desserts	309 E Main St	open
Lexington Shelby Elks #2554	Bar		302 E Main St	open
Michael Lynn Winery and Brewing Company	Winery / distillery / taproom · Brewery / taproom · Bar		8842 Twp Rd 52	open
Mike's Pizza Pub	Casual dining · Bar		58 State Route 97	open
Nickel and Bean	Coffee shop · Restaurant (service type not stated) · Café	Coffee	27 E Main St	open
Paul Revere Family Restaurant	Restaurant (service type not stated)	Breakfast · American	57 OH-97	open
Premier Contracting Services Llc	Restaurant (service type not stated)		309 E Main St	open
Pueblo Grande	Restaurant (service type not stated)	Mexican	275 E Main St	open
River Rock	Restaurant (service type not stated) · Bar	American	300 E Main St	open
Subway	Other	Sandwiches	307 E Main St	open
T&l Schroeder Enterprises, Llc	Restaurant (service type not stated)		11 W Main St	open
The Happy Grape Bar & Bistro	Brewery / taproom · Bar		300 E Main St	open
The Local At 97	Casual dining · Restaurant (service type not stated) · Bar		58 OH-97	open
the note.	Bar · Restaurant (service type not stated)	American	40 E Main St	open
The Ross Homestead Stand	Bakery	Bakery	1393 State Route 97	open
The Tadijanac Ranch	Restaurant (service type not stated)	American	3499 Whitetail Dr E	open
Tito's Mexican Cantina & Grill	Restaurant (service type not stated)	Mexican		open
Uncle Chip’s Village Pizza	Restaurant (service type not stated)		11 W Main St	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers · Sandwiches	970 State Rt 97	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	19	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	12	11	—	—	—	1	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	14	12	3	8	1	1	NAICS1997
1999	15	11	3	7	1	3	NAICS1997
2000	14	10	2	7	1	2	NAICS1997
2001	11	8	2	5	1	1	NAICS1997
2002	13	11	3	5	3	1	NAICS1997
2003	13	10	4	4	2	—	NAICS2002
2004	9	8	4	3	1	—	NAICS2002
2005	9	8	4	3	1	—	NAICS2002
2006	12	11	4	6	1	—	NAICS2002
2007	11	9	4	4	1	1	NAICS2002
2008	13	12	6	5	1	—	NAICS2007
2009	9	8	3	4	1	—	NAICS2007
2010	10	9	5	3	1	—	NAICS2007
2011	13	11	6	4	1	—	NAICS2007
2012	13	10	6	3	1	1	NAICS2012
2013	13	10	5	5	—	1	NAICS2012
2014	14	10	5	5	—	1	NAICS2012
2015	15	11	5	6	—	1	NAICS2012
2016	11	9	4	5	—	1	NAICS2012
2017	14	11	5	5	—	—	NAICS2017
2018	14	11	5	5	—	—	NAICS2017
2019	14	11	5	5	—	—	NAICS2017
2020	11	10	4	5	—	—	NAICS2017
2021	12	10	4	5	—	—	NAICS2017
2022	15	13	4	8	—	—	NAICS2022
2023	15	11	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 44904. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.