BMIE Market 46011

Madison County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,534 2020–2024 ACS 5-year estimate ±860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,685 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,770 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,441 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$76,391 2020–2024 ACS 5-year estimate ±3,364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,040 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$178,700 2020–2024 ACS 5-year estimate ±12,546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	73.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46011
Restaurants per 10,000 residents	9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-27.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-23.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46011. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.9	70	40%	+28.0
Restaurant Opportunity Score	54.3	54	35%	+19.0
Market Momentum Score	40.8	41	25%	+10.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,534	78	40%	+31.3
Median household income (ACS)	76,391	57	40%	+22.9
Households (ACS)	6,685	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.1	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	7.9	81	25%	+20.2
Population (ACS)	16,534	78	20%	+15.6
Median household income (ACS)	76,391	57	20%	+11.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+32.8
10-year restaurant growth	-7.1	20	30%	+6.0
20-year restaurant growth	-27.8	10	20%	+2.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 6 · Coffee 3 · Pizza 3 · Mexican 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Greek 1 · Mediterranean 1 · Sandwiches 1

By type

Restaurant (service type not stated) 12 · Bar 6 · Casual dining 5 · Quick service 5 · Café 2 · Brewery / taproom 1 · Coffee shop 1

Name	Type	Cuisine	Address	Status
1925 PubHouse Grandview	Bar · Casual dining		1905 Northshore Exd	open
Advanced Indiana Mortgage Corp	Restaurant (service type not stated)		3631 Nichol Ave	open
Bloomers Pub & Eatery	Restaurant (service type not stated)	American	519 Golf Club Rd	open
Bonge's Tavern	Bar · Casual dining	American	9830 W County Road 280 N	open
Brothers of the Wheel Clubhouse	Bar		2040 Raible Ave	open
Coffee Shop	Café	Coffee		open
El 5 De Mayo Restaurant Cuisine	Restaurant (service type not stated) · Casual dining	Mexican · American	3505 Nichol Ave	open
Grandview Pub and Grill	Restaurant (service type not stated)		1905 Northshore Ext	open
Great Taste China	Restaurant (service type not stated)	Chinese	2724 Nichol Ave	open
Heaven's Delight Bakery & Cafe Llc	Restaurant (service type not stated)		1309 Park Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1000 W Cross	open
King Gyros	Restaurant (service type not stated)	Greek · Mediterranean	2648 Nichol Ave	open
McDonald's	Quick service		2724 Nichol Ave	open
MUGS Coffee & Tea	Coffee shop	Coffee	3627 Nichol Ave.	open
Nerdy BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1425 Orchard Ln	open
O's Bar and Grill	Casual dining · Bar	American	W 23rd St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2607 Nichol Ave Madison	open
Ree C Peak’s B&B Cafe	Café	Coffee · Breakfast		open
Scampy's Pub	Bar · Restaurant (service type not stated)	Pizza	2703 Nichol Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1307 Park Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1422 Raible Ave	open
TM Nortons	Casual dining · Brewery / taproom · Bar		3315 Cherry Rd	open
Wendy's Wendy's	Quick service	Burgers · American	2508 Nichol Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	17	—	—	—	4	SIC1987
1995	22	18	—	—	—	4	SIC1987
1996	22	18	—	—	—	4	SIC1987
1997	19	17	—	—	—	2	SIC1987
1998	24	22	12	9	1	2	NAICS1997
1999	22	20	10	9	1	2	NAICS1997
2000	23	21	10	10	1	2	NAICS1997
2001	21	20	10	8	2	1	NAICS1997
2002	20	19	10	8	1	1	NAICS1997
2003	19	18	9	8	1	1	NAICS2002
2004	19	18	9	8	1	1	NAICS2002
2005	20	19	9	7	2	1	NAICS2002
2006	22	20	8	8	3	2	NAICS2002
2007	20	18	9	7	2	1	NAICS2002
2008	18	16	8	7	1	1	NAICS2007
2009	16	14	8	6	—	1	NAICS2007
2010	17	16	10	6	—	1	NAICS2007
2011	18	17	10	7	—	1	NAICS2007
2012	15	13	8	5	—	2	NAICS2012
2013	17	14	7	6	1	2	NAICS2012
2014	17	14	7	6	1	2	NAICS2012
2015	14	12	6	6	—	2	NAICS2012
2016	14	12	4	7	1	2	NAICS2012
2017	15	13	5	7	—	—	NAICS2017
2018	13	12	5	6	—	—	NAICS2017
2019	13	12	5	6	—	—	NAICS2017
2020	13	12	6	5	—	—	NAICS2017
2021	15	14	6	7	—	—	NAICS2017
2022	15	14	7	6	—	—	NAICS2022
2023	14	13	7	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46011. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46016	4.7 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.