BMIE Market 46012

Madison County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,855 2020–2024 ACS 5-year estimate ±971 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,117 2020–2024 ACS 5-year estimate ±508 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,414 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,805 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,041 2020–2024 ACS 5-year estimate ±3,497 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,032 2020–2024 ACS 5-year estimate ±81 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$159,600 2020–2024 ACS 5-year estimate ±5,278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	32.0 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46012
Restaurants per 10,000 residents	11.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-8.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 17–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46012. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.1	60	40%	+24.1
Restaurant Opportunity Score	45.5	46	35%	+15.9
Market Momentum Score	29.3	29	25%	+7.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,855	82	40%	+32.8
Median household income (ACS)	58,041	26	40%	+10.5
Households (ACS)	9,117	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-8	19	35%	+6.8
Restaurants per 10,000 residents (lower = more room)	11.0	68	25%	+17.1
Population (ACS)	20,855	82	20%	+16.4
Median household income (ACS)	58,041	26	20%	+5.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-8	19	30%	+5.8
20-year restaurant growth	-20.7	13	20%	+2.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

American 14 · Pizza 6 · Bakery 4 · Coffee 4 · Mexican 4 · Burgers 3 · Breakfast 2 · Chicken / wings 2 · Dessert 2 · Ice cream / frozen desserts 2 · Asian 1 · Chinese 1 · Greek 1 · Hot dogs 1 · Italian 1 · Latin American (other) 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 25 · Quick service 11 · Casual dining 5 · Bakery 4 · Bar 4 · Café 4 · Dessert 4 · Coffee shop 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Amish Indiana	Restaurant (service type not stated) · Bakery	Bakery · Chicken / wings	4911 N State Road 9	open
Anderson University Food Services	Restaurant (service type not stated)	American	1215 University Blvd	open
App Inc	Restaurant (service type not stated)		2027 Broadway St	open
Art's Pizza	Restaurant (service type not stated)	Pizza	2027 Broadway St	open
Bobber's Cafe	Café	Coffee · Breakfast · American	1117 Alexandria Pike	open
Captain D's Captain D's	Quick service · Restaurant (service type not stated)	Seafood · American	2701 Broadway St	open
Carter's Kitchen	Restaurant (service type not stated) · Casual dining	American	Broadway st	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	501 S Scatterfield Rd	open
Deluxe Donuts	Bakery · Dessert	Dessert · Bakery	520 S Scatterfield Rd	open
Eva's Pancake House	Casual dining	Breakfast · American	831 Broadway St	open
Frisch's Big Boy Big Boy	Casual dining	American	500 Broadway St	open
Gene's Root Beer and Hot Dogs	Quick service	Hot dogs · American	640 S Scatterfield Rd	open
Greek's Pizzeria	Restaurant (service type not stated)	Pizza	1909 University Blvd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	811 S Scatterfield Rd	open
Jacks Donuts Anderson	Restaurant (service type not stated) · Dessert · Bakery	Dessert · Bakery	1909 University Blvd	open
King Gyros	Restaurant (service type not stated)	Greek · Mediterranean · American	915 S Scatterfield Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1927 Broadway St	open
Kung Fu Cafe	Café	Coffee · Chinese · Asian	2902 Broadway St	open
La Charreada	Restaurant (service type not stated)	Mexican · Latin American (other)	1805 University Blvd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	615 S Scatterfield Rd, Ste 2	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2830 N Broadway	open
Mocha Joe's	Coffee shop · Café	Coffee	1199 University Blvd	open
Ms. B's Restaurant and Pub	Bar · Casual dining		723 E 8th St	open
Nick's Restaurant	Restaurant (service type not stated) · Casual dining	American	2130 Broadway St	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza	1803 N Scatterfield Rd	open
Pizza King Pizza King	Restaurant (service type not stated)	Pizza	30 W Grand Ave	open
Sno Castle	Restaurant (service type not stated) · Dessert	American · Ice cream / frozen desserts	1 E Willow St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1845 Scatterfield Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2403 Broadway St	open
Taco Bell Taco Bell	Restaurant (service type not stated) · Quick service	Mexican	925 S. Scatterfield	open
Taco Bell Taco Bell	Quick service	Mexican	2618 Pendleton Ave	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	2618 N Broadway Ave	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	American · Steakhouse	2115 N Scatterfield Rd	open
The Lounge - Anderson University	Bar		1100 E 5th St	open
University Village	Restaurant (service type not stated)	American		open
Up Your Alley Lounge	Bar			open
V M C	Bar · Restaurant (service type not stated)	American	3601 E 10th St	open
Wendy's Wendy's	Quick service	Burgers · American	2817 N. Broadway	open
White Castle White Castle	Quick service		5523 N State Road 9	open
Wonder Bread Hostess	Bakery	Bakery	1707 Silver St	open
Burger King Burger King	Quick service	Burgers · American	2910 Broadway St.	closed
Zinszer's Bakery & Cookies	Bakery	Bakery	2245 Broadway St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	26	—	—	—	1	SIC1987
1995	27	26	—	—	—	1	SIC1987
1996	31	30	—	—	—	1	SIC1987
1997	32	31	—	—	—	1	SIC1987
1998	34	31	7	21	3	1	NAICS1997
1999	33	29	6	20	3	1	NAICS1997
2000	32	29	6	20	3	1	NAICS1997
2001	30	26	6	17	3	1	NAICS1997
2002	31	29	6	20	3	1	NAICS1997
2003	32	29	8	19	2	—	NAICS2002
2004	31	26	8	16	2	1	NAICS2002
2005	26	23	4	15	4	1	NAICS2002
2006	28	25	4	17	4	1	NAICS2002
2007	23	22	5	12	5	—	NAICS2002
2008	22	21	5	12	4	—	NAICS2007
2009	21	20	5	11	4	—	NAICS2007
2010	23	22	6	12	4	—	NAICS2007
2011	23	22	6	12	4	—	NAICS2007
2012	25	24	8	11	5	—	NAICS2012
2013	26	25	9	11	5	—	NAICS2012
2014	25	25	9	11	4	—	NAICS2012
2015	24	24	9	10	4	—	NAICS2012
2016	23	23	8	10	4	—	NAICS2012
2017	25	24	9	10	4	—	NAICS2017
2018	24	23	8	9	5	—	NAICS2017
2019	24	23	9	9	4	—	NAICS2017
2020	22	21	9	9	3	—	NAICS2017
2021	22	20	8	9	3	—	NAICS2017
2022	23	21	9	9	3	—	NAICS2022
2023	25	23	9	11	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46012. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46016	4.5 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.