BMIE Market 46113

Morgan County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,192 2020–2024 ACS 5-year estimate ±1,189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,109 2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,063 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,264 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$84,463 2020–2024 ACS 5-year estimate ±7,849 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,476 2020–2024 ACS 5-year estimate ±203 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$248,000 2020–2024 ACS 5-year estimate ±15,683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.9 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46113
Restaurants per 10,000 residents	10.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 20–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46113. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.51, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.0	74	40%	+29.6
Restaurant Opportunity Score	69.3	69	35%	+24.3
Market Momentum Score	74.0	74	25%	+18.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,192	79	40%	+31.5
Median household income (ACS)	84,463	67	40%	+27.0
Households (ACS)	6,109	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	11.6	66	25%	+16.5
Population (ACS)	17,192	79	20%	+15.8
Median household income (ACS)	84,463	67	20%	+13.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	300	97	20%	+19.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 7 · Burgers 3 · Chicken / wings 3 · Mexican 3 · Pizza 3 · Sandwiches 3 · Chinese 2 · Coffee 2 · Asian 1 · Bakery 1 · Breakfast 1 · Dessert 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 21 · Quick service 14 · Bar 5 · Casual dining 3 · Bakery 2 · Coffee shop 2 · Buffet 1 · Café 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
3 Agaves	Restaurant (service type not stated)	Mexican · Latin American (other)	8411 Windfall Ln	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	10680 Enterprise Dr	open
Bob Evans Restaurants Bob Evans	Restaurant (service type not stated)	American · Breakfast	8350 Windfall Ln	open
CHICAGO'S FISH CHICKEN & GYROS	Quick service · Restaurant (service type not stated)	Chicken / wings · Seafood	7015 S Kentucky Ave Ste 111	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	8052 UPLAND BEND	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	7015 Kentucky Ave	open
Eager ZQ	Restaurant (service type not stated)	Asian	18025 Summer Ln N	open
Heavy's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		8411 Windfall Ln	open
Jack's Donuts Heartland Crossing Jack's Donuts of Kokomo	Restaurant (service type not stated)		8411 Windfall Ln	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	8411 Windfall Ln Ste 220	open
Mann Bar N Grill	Bar · Restaurant (service type not stated)		6621 E Daisy Hill Ct	open
Mark Gore Inc	Restaurant (service type not stated)		7015 S Kentucky Ave	open
Mark's Pub	Restaurant (service type not stated) · Bar		7015 Kentucky Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	8270 Windfall Ln	open
O'charley's Restaurant & Bar	Restaurant (service type not stated)	American	8380 Windfall Ln	open
Oddles of Noodles	Restaurant (service type not stated) · Quick service	Chinese	6809 S Morgan Ave	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	7015 Kentucky Ave #112	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	8210 Windfall Ln Marion	open
Royal Buffet	Restaurant (service type not stated) · Buffet	Chinese	8411 Windfall Ln	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	8060 Upland Bnd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	8310 Windfall Ln	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	10302 Prosperity Circle Suite 100	open
Subway	Other	Sandwiches	8191 Upland Way	open
Taco Bell Taco Bell	Quick service	Mexican	10850 Windfall Pl	open
Wendy's Wendy's	Quick service	Burgers · American	8229 Windfall Ln	open
White Castle White Castle	Quick service	Burgers · American	8290 Windfall Ln	open
Wings Etc. Wings Etc.	Bar · Casual dining	American	8188 Upland Way	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	10302 Prosperity Cir #102	open
Zaxby's Zaxby's	Quick service	Chicken / wings · Sandwiches	8168 Upland Way	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2001	2	2	2	—	—	—	NAICS1997
2002	2	2	2	—	—	—	NAICS1997
2003	5	5	3	1	1	—	NAICS2002
2004	8	8	5	1	1	—	NAICS2002
2005	10	10	6	2	1	—	NAICS2002
2006	10	10	5	3	1	—	NAICS2002
2007	12	12	6	4	1	—	NAICS2002
2008	14	14	7	5	1	—	NAICS2007
2009	14	13	6	5	1	1	NAICS2007
2010	16	15	8	5	1	1	NAICS2007
2011	17	15	7	6	1	2	NAICS2007
2012	17	15	6	8	1	2	NAICS2012
2013	18	16	5	9	2	2	NAICS2012
2014	20	18	6	9	2	1	NAICS2012
2015	18	17	6	9	1	1	NAICS2012
2016	17	16	5	9	1	1	NAICS2012
2017	20	19	6	10	—	—	NAICS2017
2018	19	18	6	9	—	—	NAICS2017
2019	21	20	7	10	—	—	NAICS2017
2020	22	21	8	11	—	—	NAICS2017
2021	22	20	6	12	—	—	NAICS2017
2022	20	18	6	11	—	—	NAICS2022
2023	22	20	6	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46113. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46183	1.7 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.