BMIE Market 46214

Marion County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,472 2020–2024 ACS 5-year estimate ±1,586 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,643 2020–2024 ACS 5-year estimate ±583 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,306 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,881 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,178 2020–2024 ACS 5-year estimate ±3,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,196 2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$201,800 2020–2024 ACS 5-year estimate ±9,834 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.5 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46214
Restaurants per 10,000 residents	9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+9.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+35.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 23–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46214. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.6	63	40%	+25.0
Restaurant Opportunity Score	58.5	59	35%	+20.5
Market Momentum Score	34.4	34	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,472	85	40%	+34.0
Median household income (ACS)	59,178	28	40%	+11.3
Households (ACS)	10,643	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.6	49	35%	+17.3
Restaurants per 10,000 residents (lower = more room)	9.4	74	25%	+18.6
Population (ACS)	24,472	85	20%	+17.0
Median household income (ACS)	59,178	28	20%	+5.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.2	23	50%	+11.7
10-year restaurant growth	4.6	49	30%	+14.8
20-year restaurant growth	9.5	39	20%	+7.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

Pizza 8 · American 6 · Coffee 5 · Mexican 5 · Sandwiches 5 · Bakery 4 · Burgers 4 · Dessert 4 · Latin American (other) 4 · Chicken / wings 2 · Ice cream / frozen desserts 2 · African 1 · Asian 1 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · European 1 · Hot dogs 1 · Italian 1 · Japanese 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 35 · Quick service 16 · Dessert 6 · Bakery 5 · Café 5 · Delivery-focused 3 · Bar 2 · Coffee shop 2 · Food truck 2 · Casual dining 1 · Catering 1 · Other 1

Name	Type	Cuisine	Address	Status
Ally & Vita's Bakery & Bistro	Bakery · Dessert · Café	Bakery · Dessert · Coffee	1636 Durden Ct	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	7415 W 10th St	open
Area 31 Harvest Restaurant	Restaurant (service type not stated) · Quick service	American	1200 N Girls School Rd	open
Artisan Bakery and Pastries	Bakery · Dessert	Bakery · Dessert	7341 Rockville Rd	open
Bbq Outlawz	Restaurant (service type not stated)	BBQ	6344 Rockville Rd	open
Billy O'Neals Pub & Eatery	Bar · Casual dining	British / Irish pub food	7445 W 10th St	open
Brenda's Cakes	Restaurant (service type not stated) · Bakery	Bakery	855 N High School Rd	open
Burger King Burger King	Quick service	Burgers · American	7430 Rockville Rd	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	2611 Waterfront Parkway East Dr Ste 250	open
China Buffet	Restaurant (service type not stated)	Chinese	7451 W 10th St	open
Church's Texas Chicken Church's Chicken	Restaurant (service type not stated) · Quick service	Chicken / wings · American	7224 W. 10th Street	open
CiCi's Pizza	Restaurant (service type not stated)	Pizza	7435 W 10th St	open
Culver's Culver's	Quick service	Burgers · American	8232 Country Village Dr	open
Daylight Donuts	Bakery · Dessert	Dessert	7339 Rockville Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	7875 W 10th Street	open
El Meson Mexican Restaurant	Restaurant (service type not stated)	Mexican	8218 Rockville Rd	open
Fazoli's	Restaurant (service type not stated)		7218 W 10th St	open
Fusion Food Bowls	Restaurant (service type not stated) · Bar		2930 Waterfront Pky West Dr	open
Go Crazy Cakes	Bakery · Dessert	Bakery · Dessert	3089 Salt Lake Rd	open
Hablemos Internacional	Restaurant (service type not stated)	Latin American (other) · European	2611 Waterfront Parkway East Dr	open
HBC Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1055 N Girls School Rd	open
Inner City Pizza	Restaurant (service type not stated)	Pizza	7436 Rockville Rd	open
Jack's Pizza	Restaurant (service type not stated)	Pizza	7335 Rockville Rd	open
JOKKYMORE DCHEF FOOD SERVICES AFRICAN MARKET	Restaurant (service type not stated)	African	1041 N Girls School Rd	open
Junior Fish and Chicken	Quick service · Restaurant (service type not stated)	Middle Eastern · Seafood · Chicken / wings · Cajun, Creole, Southern	7301 W 10th St	open
La Picosita	Restaurant (service type not stated)	Mexican · Latin American (other)	7329 Rockville Rd	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	7301 West 10th Street	open
Nacho Mama's Food Truck	Food truck · Catering	Latin American (other)	2117 Gradison Ct	open
Papa Johns Papa John's Pizza	Quick service · Delivery-focused	Pizza	8202 rockville rd	open
Penn Station East Coast Subs Penn Station East Coast Subs	Quick service · Restaurant (service type not stated)	Sandwiches	8246 Rockville Rd	open
Pi Indy	Restaurant (service type not stated)	Pizza	Indys St	open
Ponderosa Steak House	Restaurant (service type not stated)	Steakhouse	7421 W 10th St	open
Prati Virtuous Prati Virtuous	Quick service		1510 Crestview Manor	open
Rally's Checkers and Rally's	Quick service	Burgers · Hot dogs	7311 West 10th Street Indianapolis, IN	open
Ray Ron Inc	Restaurant (service type not stated)		7201 W 10th St	open
Rick's Boatyard Cafe	Café · Restaurant (service type not stated)	Coffee · American	2930 Waterfront Pky West Dr	open
Ricks Boatyard Cafe	Café · Restaurant (service type not stated)	Coffee		open
Ritter's Frozen Custard	Dessert	Ice cream / frozen desserts	7715 W 10th St	open
Rockville-Rd DQ Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts · Sandwiches	7515 Rockville Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7315 W 10th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7310 Rockville Rd	open
Subway Subway	Restaurant (service type not stated) · Other · Quick service	Sandwiches	6470 W 10th St	open
Sushi Club	Restaurant (service type not stated)	Japanese · Sushi · Asian	7230 W 10th St	open
Taco Bell Taco Bell	Quick service	Mexican	7275 W 10th St	open
Tacos El Iturbidense	Restaurant (service type not stated)	Mexican	Shell Gas Station, 7902W W 10th St	open
Taqueria and Restaurant Vargas Taqueria Vargas	Restaurant (service type not stated)	Mexican · Latin American (other)	7220 Rockville Rd	open
The Breakfast Co. The Breakfast Company	Restaurant (service type not stated)	Breakfast · American	7435 W 10th St	open
The Original Noble Roman's	Restaurant (service type not stated)	Pizza · Italian	7201 W 10th St	open
Tortas Ahogadas OK Charly, Indianápolis	Food truck · Delivery-focused		7324 Cranston Dr	open
Voris Construction	Restaurant (service type not stated)		8237 Indy Ln	open
Flap-jacks Pancake House	Restaurant (service type not stated)	Breakfast	7435 W 10th St	closed
Haas Management Services Inc	Restaurant (service type not stated)		2780 Waterfront Parkway East Dr # 14	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	18	18	—	—	—	—	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	19	19	—	—	—	—	SIC1987
1998	23	21	5	14	2	1	NAICS1997
1999	20	19	4	14	1	—	NAICS1997
2000	23	21	5	13	3	1	NAICS1997
2001	21	19	3	14	2	1	NAICS1997
2002	24	20	3	14	1	2	NAICS1997
2003	28	21	2	15	3	4	NAICS2002
2004	28	22	2	16	3	4	NAICS2002
2005	25	22	2	16	3	1	NAICS2002
2006	25	22	2	16	3	1	NAICS2002
2007	29	26	4	18	3	1	NAICS2002
2008	23	19	1	14	3	1	NAICS2007
2009	24	20	3	13	3	1	NAICS2007
2010	27	23	5	14	3	1	NAICS2007
2011	26	22	6	14	2	1	NAICS2007
2012	24	21	7	12	2	—	NAICS2012
2013	26	22	8	12	2	—	NAICS2012
2014	27	22	8	12	2	1	NAICS2012
2015	23	20	5	13	2	1	NAICS2012
2016	28	25	7	16	2	—	NAICS2012
2017	28	24	7	15	—	—	NAICS2017
2018	29	24	7	14	3	—	NAICS2017
2019	29	24	7	14	3	—	NAICS2017
2020	30	25	7	15	3	—	NAICS2017
2021	29	24	6	16	—	—	NAICS2017
2022	28	23	5	16	—	—	NAICS2022
2023	30	23	6	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46214. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46224	1.8 mi	69	2023
46234	2.2 mi	17	2023
46254	4.0 mi	87	2023
46222	4.1 mi	35	2023
46241	4.4 mi	51	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.