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BMIE Market 46221

Marion County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)27,027
2020–2024 ACS 5-year estimate ±1,544 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,117
2020–2024 ACS 5-year estimate ±752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count26,393
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units10,647
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$65,280
2020–2024 ACS 5-year estimate ±8,302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age34.5
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,137
2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$191,300
2020–2024 ACS 5-year estimate ±13,410 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area20.0 sq mi
Census Gazetteer 2020
Restaurants25
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46221
Restaurants per 10,000 residents8.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+8.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+8.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+92.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 24–28)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score68 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score68 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score61 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score67.56840%+27.0
Restaurant Opportunity Score67.56835%+23.6
Market Momentum Score61.06125%+15.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)27,0278740%+34.7
Median household income (ACS)65,2803940%+15.7
Households (ACS)10,1178620%+17.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth256735%+23.6
Restaurants per 10,000 residents (lower = more room)9.37525%+18.8
Population (ACS)27,0278720%+17.3
Median household income (ACS)65,2803920%+7.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth8.76650%+33.0
10-year restaurant growth256730%+20.2
20-year restaurant growth8.73920%+7.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

Mexican 10 · Burgers 8 · Pizza 7 · American 6 · Latin American (other) 5 · Sandwiches 5 · Chicken / wings 4 · Bakery 3 · Coffee 3 · Asian 2 · Chinese 2 · Dessert 2 · Greek 2 · Italian 2 · Caribbean 1 · Ice cream / frozen desserts 1 · Mediterranean 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 35 · Quick service 19 · Bar 7 · Casual dining 4 · Bakery 3 · Coffee shop 3 · Dessert 3 · Café 2 · Food truck 2 · Catering 1 · Delivery-focused 1 · Other 1

NameTypeCuisineAddressStatus
Arby'sQuick service · Restaurant (service type not stated)Sandwiches3487 Kentucky Aveopen
Azteca Mexican StoreRestaurant (service type not stated)Mexican4899 Kentucky Aveopen
Barlo'sRestaurant (service type not stated)Pizza5051 Kentucky Aveopen
Barry's Pizza and WingsRestaurant (service type not stated) · Casual dining · BarPizza2020 W Morris Stopen
Burger King Burger KingQuick serviceBurgers · American3311 Kentucky Aveopen
Burger King Burger KingQuick serviceBurgers · American4883 Kentucky Aveopen
Cakes by DonnaBakery · DessertBakery · Dessert8220 Mann Rdopen
China One China OneRestaurant (service type not stated)Chinese · Asian3379 Kentucky Aveopen
Classic Dining Kentucky, IncRestaurant (service type not stated)4795 Kentucky Aveopen
Culver's Culver'sQuick serviceBurgers · American4701 Kentucky Avenueopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza4430 South Mann Roadopen
Egg Roll King on Kentucky AveRestaurant (service type not stated)Chinese · Asian2905 Kentucky Aveopen
El Pollo TropicalRestaurant (service type not stated)Chicken / wings3633 Kentucky Aveopen
El Tio RancheroFood truck · Restaurant (service type not stated)4903 S High School Rdopen
Garden South Cafe (Bldg 141)Café · Coffee shopCoffeeopen
Guanajuato RestauranteRestaurant (service type not stated)Mexican · Latin American (other)1269 Oliver Aveopen
Harding Pub & GrubCasual dining · Bar525 S Harding Stopen
Indy gyros food truckRestaurant (service type not stated)Greek3605 Kentucky Aveopen
John's Famous StewRestaurant (service type not stated)American1146 Kentucky Aveopen
KfcRestaurant (service type not stated)Chicken / wings4789 Kentucky Aveopen
King KakeryBakery · DessertBakery · Dessert1734 Lambert Stopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings2211 Kentucky Avenueopen
Krispy Krunchy ChickenQuick service2810 Kentucky Aveopen
La Ola AzulRestaurant (service type not stated) · BarSeafood2211 S Kentucky Aveopen
Little Caesars Pizza Little CaesarsQuick servicePizza · Italian3333 S Kentucky Aveopen
Los KualizFood truck3715 Kentucky Aveopen
Los PatiosRestaurant (service type not stated)Mexican · Latin American (other)5051 Kentucky Aveopen
Los Patios Mexican RestaurantRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)3383 Kentucky Aveopen
Macdonald Dahm Llc Dba Greenway Dumpster SRestaurant (service type not stated)1810 S Belmont Aveopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers4906 Kentucky Aveopen
Mota TacosRestaurant (service type not stated)Mexican · Latin American (other)4375 Kentucky Aveopen
My Own Place CafeQuick service · Coffee shop · CaféCoffee1024 W Morris Stopen
New Day CafeCoffee shopCoffee2302 W Morris Stopen
Pasquales Pasquale'sRestaurant (service type not stated)Pizza · Italian3469 Kentucky Aveopen
Pho-Sho Vietnamese CuisineRestaurant (service type not stated)1144 Kentucky Aveopen
Puerto Rico Flavor aka CoquiRestaurant (service type not stated)Mexican · Latin American (other) · Caribbean4811 S High School Rdopen
Rally'sQuick service3605 Kentucky Aveopen
Rally's Checkers and Rally'sQuick serviceBurgers · American4905 Kentucky Aveopen
Rolyno's Original PizzaRestaurant (service type not stated)PizzaMann Roadopen
Santorini Greek KitchenCateringGreek · Mediterranean950 S White River Pkwy Dr Wopen
Slammin SammiesCasual dining · Restaurant (service type not stated) · Bar2136 W Morris Stopen
Slim's PubBar · Quick service5546 Dollar Run Lnopen
SubwayRestaurant (service type not stated)Pizza · Sandwiches1224 South Harding Streetopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches3485 Kentucky Aveopen
SubwayQuick service · Restaurant (service type not stated)Sandwiches4887 Kentucky Aveopen
Summer SongDessertIce cream / frozen desserts2501 W Morris Stopen
Super China BuffetRestaurant (service type not stated)3383 Kentucky Aveopen
Taco Bell Taco BellQuick serviceMexican3601 Kentucky Avenueopen
Taco Bell Taco BellQuick serviceMexican4896 Kentucky Aveopen
Tacos Y Tortas ArroyoRestaurant (service type not stated)Mexican2120 W Morris Stopen
Tdy CorporationRestaurant (service type not stated)1146 Kentucky Aveopen
The G-RageBarBurgers4554 Laclede Stopen
The MeltdownRestaurant (service type not stated) · OtherSandwiches · Mexican4795 Kentucky Aveopen
The Sweet MandalaBakeryBakery6325 W Mills Rdopen
Wendy'sQuick service2903 Kentucky Aveopen
Wendy's Wendy'sQuick service · Restaurant (service type not stated)Burgers1450 W Morris Stopen
White CastleQuick service · Restaurant (service type not stated)Burgers2820 Kentucky Aveopen
WingstopRestaurant (service type not stated)Chicken / wings3381 Kentucky Ave Unit #12open
WoodFire GrillCasual dining · BarAmericanopen
Lone Star Cellular LlcRestaurant (service type not stated)4897 Kentucky Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199417134SIC1987
199518144SIC1987
199619163SIC1987
199723194SIC1987
199821183142NAICS1997
199922203161NAICS1997
200023203162NAICS1997
200124224171NAICS1997
200222214161NAICS1997
200327235173NAICS2002
200428247162NAICS2002
200528256181NAICS2002
200626235171NAICS2002
200733255193NAICS2002
200828213182NAICS2007
200930233202NAICS2007
201031233203NAICS2007
201127202182NAICS2007
201228202182NAICS2012
201328203172NAICS2012
201428212191NAICS2012
201523202182NAICS2012
201628214172NAICS2012
20172421417NAICS2017
20182723617NAICS2017
20192622418NAICS2017
20202420416NAICS2017
20212723419NAICS2017
20222824519NAICS2022
20232825718NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46221. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
462172.9 mi322023
462413.2 mi512023
461833.7 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.