BMIE Market 46231

Hendricks County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,371 2020–2024 ACS 5-year estimate ±1,414 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,848 2020–2024 ACS 5-year estimate ±439 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,440 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,575 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,825 2020–2024 ACS 5-year estimate ±10,310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,254 2020–2024 ACS 5-year estimate ±742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$219,600 2020–2024 ACS 5-year estimate ±16,556 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.7 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46231
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.21) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46231. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.21, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.6	63	40%	+25.1
Restaurant Opportunity Score	70.4	70	35%	+24.6
Market Momentum Score	47.8	48	25%	+12.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,371	71	40%	+28.5
Median household income (ACS)	71,825	50	40%	+20.0
Households (ACS)	3,848	70	20%	+14.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	7.7	82	25%	+20.4
Population (ACS)	10,371	71	20%	+14.3
Median household income (ACS)	71,825	50	20%	+10.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	300	97	20%	+19.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

American 3 · Latin American (other) 3 · Mexican 2 · Asian 1 · Bakery 1 · BBQ 1 · Caribbean 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Japanese 1 · Korean 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 7 · Bar 5 · Casual dining 4 · Bakery 1 · Brewery / taproom 1 · Café 1 · Catering 1 · Dessert 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	55 S Raceway Rd	open
Divine Bar B Cue	Catering	BBQ · American	8748 W Washington St	open
Golden China	Restaurant (service type not stated)	Chinese · Asian	1221 S Girls School Rd	open
Herrmann Brewthers Bierwerks	Brewery / taproom · Bar		7811 W Morris St	open
La Cocina De Chuy	Restaurant (service type not stated)	Mexican · Latin American (other)	8912 W Washington St	open
La Guanaquita Restaurante	Restaurant (service type not stated)	Latin American (other)	124 S Girls School Rd	open
Los Charros D&G mexican grill and Bar #2 Greensburg Los Charros D&G Mexican grill and bar	Casual dining · Bar	Mexican · Southwestern / Tex-Mex		open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	55 South Raceway Road	open
Paragon Family Restaurant Paragon Restaurant, Calicut	Restaurant (service type not stated) · Casual dining	American	118 S Girls School Rd	open
Popes Puertorrican Food	Restaurant (service type not stated)	Caribbean · Latin American (other)	7350 W Washington St	open
Salsa Verde Mexican Restaurant	Restaurant (service type not stated)	Korean	55 S Raceway Rd	open
Sully's	Bar · Casual dining	American	1229 S Girls School Rd	open
Wendy’s	Quick service		77 S Girls School Rd	open
Westside Pub	Bar · Casual dining		1229 S Girls School Rd	open
Wings Etc	Bar		55 South Raceway Rd, #800	open
Yummy Bowl	Restaurant (service type not stated)	Japanese · Sushi	55 S Raceway Rd Ste 800	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	10	—	—	—	1	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	9	5	2	2	—	1	NAICS1997
1999	11	6	3	2	—	2	NAICS1997
2000	11	5	2	2	1	2	NAICS1997
2001	6	3	1	1	—	2	NAICS1997
2002	7	1	1	—	—	2	NAICS1997
2003	6	2	2	—	—	1	NAICS2002
2004	11	6	4	1	1	1	NAICS2002
2005	11	5	3	2	—	2	NAICS2002
2006	10	5	4	1	—	2	NAICS2002
2007	9	5	4	1	—	1	NAICS2002
2008	7	3	2	1	—	1	NAICS2007
2009	8	5	4	1	—	1	NAICS2007
2010	10	6	5	1	—	3	NAICS2007
2011	10	6	2	4	—	3	NAICS2007
2012	12	6	3	3	—	4	NAICS2012
2013	10	6	3	3	—	2	NAICS2012
2014	8	5	2	3	—	1	NAICS2012
2015	10	7	3	3	1	1	NAICS2012
2016	14	11	5	5	1	1	NAICS2012
2017	11	9	3	4	—	—	NAICS2017
2018	12	10	3	6	—	—	NAICS2017
2019	11	10	4	5	—	—	NAICS2017
2020	14	12	5	6	—	—	NAICS2017
2021	9	8	4	3	—	—	NAICS2017
2022	13	9	4	4	—	—	NAICS2022
2023	11	8	3	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46231. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46241	2.8 mi	51	2023
46168	4.0 mi	104	2023
46123	4.8 mi	84	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.