BMIE Market 46725

Whitley County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	23,297 2020–2024 ACS 5-year estimate ±654 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,736 2020–2024 ACS 5-year estimate ±307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,080 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,162 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,526 2020–2024 ACS 5-year estimate ±4,943 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$968 2020–2024 ACS 5-year estimate ±40 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$228,900 2020–2024 ACS 5-year estimate ±11,739 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	202.8 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46725
Restaurants per 10,000 residents	15.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-10.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 34–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46725. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.2	75	40%	+30.1
Restaurant Opportunity Score	54.5	55	35%	+19.1
Market Momentum Score	28.9	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	23,297	84	40%	+33.6
Median household income (ACS)	79,526	62	40%	+24.6
Households (ACS)	9,736	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.0	53	25%	+13.2
Population (ACS)	23,297	84	20%	+16.8
Median household income (ACS)	79,526	62	20%	+12.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-10.3	18	50%	+9.2
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	20.7	46	20%	+9.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (69)

By cuisine

American 13 · Coffee 9 · Dessert 8 · Pizza 8 · Ice cream / frozen desserts 5 · Mexican 5 · Bakery 4 · Burgers 4 · Sandwiches 4 · Asian 3 · Italian 3 · Latin American (other) 3 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Southwestern / Tex-Mex 2 · Hot dogs 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 33 · Quick service 17 · Dessert 11 · Bar 10 · Casual dining 9 · Café 8 · Bakery 5 · Coffee shop 5 · Delivery-focused 2 · Food truck 2 · Brewery / taproom 1 · Buffet 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
11th Frame	Casual dining · Bar		301 S Main St	open
1897 BBQ	Restaurant (service type not stated)	BBQ · American	126 W Van Buren St	open
All Occasions Cakery	Bakery	Bakery	3750 N State Road 9	open
Alley Scoops Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	118 W Van Buren St	open
american legion post 98	Bar		Legion Dr	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	540 N Main St	open
Ben's Soft Pretzels	Other · Dessert · Quick service	Dessert	402 W Plaza Dr	open
Bestsellling Us	Dessert · Restaurant (service type not stated)	Dessert	The Shops at the Sanctuary, 202 N Chauncey St	open
Big Eyed Fish Tri Lakes	Restaurant (service type not stated)	American · Seafood	2700 E Colony Ave	open
Big G's Sports Cafe	Casual dining · Café	American · Coffee	602 S Main St	open
Blue Moon Bakery	Bakery · Dessert	Bakery · Dessert	101 S Main St	open
Bob Evans	Restaurant (service type not stated)		309 W Plaza Dr	open
Bomy's Authentic Indian Food And Groceries	Restaurant (service type not stated)	Indian	201 E Chicago St	open
Brew'ha	Coffee shop · Café	Coffee	120 N Main St	open
Bruno's BBQ and Catering	Restaurant (service type not stated)	BBQ	501 N Line St	open
Burger King Burger King	Quick service	Burgers · American	499 North Main Street	open
Casa Balbina Mexican Cuisine & Pancake House	Restaurant (service type not stated)	Mexican · Latin American (other)	118 W Van Buren St	open
Cibo Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	223 W Van Buren St	open
CJ's Drive	Restaurant (service type not stated) · Quick service	Hot dogs	502 E Business 30	open
Columbia City Pizza Company	Restaurant (service type not stated)	Pizza	202 E Chicago St	open
Crossroad Inn	Casual dining	American	5975 S State Road 9 Ste 15	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	1001 W Connexion Way	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	405 N Line St	open
Duff's	Bar · Casual dining		111 E Chicago St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	545 W Connexion Way Ste 1	open
Dustin's Basement of Beer and Pico-Brewery	Brewery / taproom · Bar			open
East of Chicago Pizza	Restaurant (service type not stated)	Pizza	1080 Spartan Dr	open
El Dorado Restaurant and Bar	Casual dining · Bar	Mexican · Latin American (other)	520 S Main St	open
EL RANCHO MEX GRILL	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5108 W County Line Rd N	open
Goldwood Gardens	Café · Coffee shop	Coffee · Breakfast	4750 W 350 N	open
Green Acres Chicken Coop	Restaurant (service type not stated)	Chicken / wings		open
Hill Top Tavern Inc	Bar · Restaurant (service type not stated)	American	5968 IN-109	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	289 W Walker Way Suite 3	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	323 West Plaza Drive	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		2601 South 700 East	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	531 N Line St	open
Mancinos	Restaurant (service type not stated)	Italian	515 N Line St	open
McDonald's McDonald's	Quick service	Burgers · American	1001 Spartan Dr	open
Mi Dulce BALBINA	Dessert	Dessert · Ice cream / frozen desserts	118 W Van Buren St	open
MiMi's Ice Cream	Café · Juice, smoothie, tea · Food truck	Coffee · Juice / smoothies	601 N Main St	open
Moo-over	Dessert	Ice cream / frozen desserts	207 W Van Buren St	open
New China Restaurant	Restaurant (service type not stated)	Chinese · Asian	432 W Plaza Dr	open
Orange Julius Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	409 N Main St	open
Oriental Buffet	Buffet	Chinese · Asian	561 N Line St # A	open
Papa Johns Papa John's Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	492 W Plaza Dr	open
Penguin Point	Restaurant (service type not stated)		526 N Line St	open
Pickles Cafe	Café	Coffee · Breakfast · American	130 W Van Buren St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	101 Frontage Rd Whitley	open
Pizza King Pizza King	Restaurant (service type not stated)	Pizza · Italian	356 N Main St	open
Poptique Popcorn	Dessert	Dessert	120 W Walker Way C	open
Portside Pizza	Bar · Casual dining	Pizza	5310 N Old Indiana 102	open
Richards Restaurant - Columbia City,IN Richards Restaurant, Portland, Indiana	Restaurant (service type not stated)	American	252 Frontage Rd	open
Senor Fajitas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	209 S Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	260 W Walker Way	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	621 Countryside Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	206 S Chicago St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	101 Hoosier Dr	open
Sugar Creek Donuts	Bakery · Dessert	Dessert · Bakery	200 E Chicago St	open
Taco Bell Taco Bell	Quick service	Mexican	337 W Plaza Dr	open
Tacos Rancheros	Food truck · Restaurant (service type not stated)		8576 S County Road 200 E	open
The Junction Cafe and Home Decor	Café	Coffee	322 W Van Buren St	open
The Square	Casual dining · Restaurant (service type not stated) · Bar		111 S Main St	open
The Urban Station	Restaurant (service type not stated)		127 N Main St	open
Tokyo	Restaurant (service type not stated)	Steakhouse · Japanese · Asian	116 W Van Buren St	open
Tri-Lakes Restaurant	Bar · Restaurant (service type not stated)		2700 E Colony Ave	open
Wendy's Wendy's	Quick service	Burgers · American	521 N Line Street	open
Wings Etc. Wings Etc.	Bar · Casual dining		496 W Plaza Dr	open
yo2go	Dessert	Ice cream / frozen desserts	130 W Van Buren St	open
Church Cafe	Café	Coffee	202 N Chauncey St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	25	—	—	—	7	SIC1987
1995	35	28	—	—	—	7	SIC1987
1996	39	33	—	—	—	6	SIC1987
1997	38	33	—	—	—	5	SIC1987
1998	37	33	18	15	—	4	NAICS1997
1999	39	35	20	14	—	2	NAICS1997
2000	37	33	18	13	1	2	NAICS1997
2001	31	28	15	11	1	2	NAICS1997
2002	31	27	14	12	1	3	NAICS1997
2003	34	29	13	14	2	5	NAICS2002
2004	32	29	12	15	2	3	NAICS2002
2005	37	34	16	16	2	3	NAICS2002
2006	35	32	16	14	2	2	NAICS2002
2007	37	33	15	16	2	3	NAICS2002
2008	37	32	14	16	2	4	NAICS2007
2009	39	33	15	16	2	5	NAICS2007
2010	41	35	15	17	3	4	NAICS2007
2011	42	35	17	15	3	5	NAICS2007
2012	45	37	17	15	4	5	NAICS2012
2013	42	35	16	14	4	5	NAICS2012
2014	40	35	14	14	6	4	NAICS2012
2015	39	35	15	14	5	3	NAICS2012
2016	42	36	16	14	5	5	NAICS2012
2017	39	34	14	15	4	3	NAICS2017
2018	45	39	16	18	4	4	NAICS2017
2019	43	38	17	16	4	4	NAICS2017
2020	39	34	14	15	4	4	NAICS2017
2021	38	35	14	16	4	3	NAICS2017
2022	40	37	17	16	3	3	NAICS2022
2023	38	35	14	17	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46725. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.