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BMIE Market 48157

Monroe County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,244
2020–2024 ACS 5-year estimate ±209 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households647
2020–2024 ACS 5-year estimate ±102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,436
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units702
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$61,641
2020–2024 ACS 5-year estimate ±21,867 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age50.7
2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$395
2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$188,800
2020–2024 ACS 5-year estimate ±29,818 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.9 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48157
Restaurants per 10,000 residents20.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-50.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+0.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 1–4)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score28 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score36 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score25 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score18 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 28 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score35.73640%+14.3
Restaurant Opportunity Score24.82535%+8.7
Market Momentum Score18.41825%+4.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 36 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,2443640%+14.4
Median household income (ACS)61,6413340%+13.1
Households (ACS)6474120%+8.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 25 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)24.12825%+7.0
Population (ACS)1,2443620%+7.2
Median household income (ACS)61,6413320%+6.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.0
10-year restaurant growth-251230%+3.5
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

American 2 · Coffee 2 · Sandwiches 2 · Juice / smoothies 1 · Seafood 1

By type

Restaurant (service type not stated) 3 · Casual dining 2 · Bar 1 · Café 1 · Coffee shop 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Quick service 1

NameTypeCuisineAddressStatus
Beef Jerky UnlimitedSpecialty food shop · Quick serviceSandwiches10552 Evans Dropen
Chateau LouiseRestaurant (service type not stated)American · Seafood4320 Luna Pier Rdopen
Gander's Family RestaurantCasual diningAmerican4219 Luna Pier Rdopen
Luna Pier Beach CafeCafé · Restaurant (service type not stated) · Casual dining · BarCoffee4380 Luna Pier Rdopen
Luna Pure NutritionJuice, smoothie, tea · Coffee shopJuice / smoothies · Coffee4351 12th Stopen
SubwayOtherSandwiches4180 Luna Pier Rdopen
What-A-Taco Mexican RestaurantRestaurant (service type not stated)4380 Luna Pier Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199633SIC1987
199733SIC1987
19983221NAICS1997
19994331NAICS1997
20004331NAICS1997
20015541NAICS1997
2002222NAICS1997
2003222NAICS2002
2004111NAICS2002
2005222NAICS2002
2006222NAICS2002
2007222NAICS2002
2008222NAICS2007
2009222NAICS2007
2010333NAICS2007
2011222NAICS2007
2012333NAICS2012
20134431NAICS2012
20144431NAICS2012
2015333NAICS2012
20164431NAICS2012
201733NAICS2017
2018664NAICS2017
2019433NAICS2017
2020433NAICS2017
2021433NAICS2017
2022433NAICS2022
2023433NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48157. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
481452.3 mi32023
481333.4 mi42023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.