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BMIE Market 48161

Monroe County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)26,304
2020–2024 ACS 5-year estimate ±658 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households11,293
2020–2024 ACS 5-year estimate ±412 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count26,470
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units11,352
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$67,414
2020–2024 ACS 5-year estimate ±4,957 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$975
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$176,200
2020–2024 ACS 5-year estimate ±6,621 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area44.8 sq mi
Census Gazetteer 2020
Restaurants33
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48161
Restaurants per 10,000 residents21.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-8.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-10.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-36.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-57.1%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202833 (range 29–36)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score49 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score69 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score48 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score17 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score69.26940%+27.7
Restaurant Opportunity Score47.64835%+16.7
Market Momentum Score17.01725%+4.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)26,3048640%+34.5
Median household income (ACS)67,4144340%+17.2
Households (ACS)11,2938820%+17.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-10.81835%+6.3
Restaurants per 10,000 residents (lower = more room)12.66225%+15.5
Population (ACS)26,3048620%+17.2
Median household income (ACS)67,4144320%+8.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-8.32050%+10.0
10-year restaurant growth-10.81830%+5.4
20-year restaurant growth-36.5820%+1.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (76)

By cuisine

American 18 · Coffee 9 · Pizza 8 · Sandwiches 8 · Burgers 6 · Mexican 6 · Italian 4 · Bakery 3 · Dessert 3 · Asian 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Chinese 1 · Hot dogs 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 39 · Quick service 17 · Bar 12 · Casual dining 10 · Coffee shop 8 · Café 6 · Dessert 5 · Other 5 · Bakery 4 · Specialty food shop 2 · Juice, smoothie, tea 2 · Food truck 1

NameTypeCuisineAddressStatus
129 LoungeBar129 E Front Stopen
54South Restaurant and LoungeRestaurant (service type not stated)54 Monroe Stopen
Agua Dulce & Frenchtown RoastersCoffee shopCoffee114 W Front Stopen
Amaya's Fresh Mexican GrillRestaurant (service type not stated)Mexican · Latin American (other)29 S Monroe Stopen
American DinerCasual dining · Restaurant (service type not stated)American881 S Monroe Stopen
Back Track SaloonBarUnion St.open
Bedrock Quarry Bar And Grill LlcRestaurant (service type not stated)15625 Hull Rdopen
Beek's Bar & GrillCasual dining · Bar120 E Front Stopen
Benny's Home CookingCasual dining · Restaurant (service type not stated)American15239 S Dixie Hwyopen
Bobby's KitchenRestaurant (service type not stated) · Casual diningAmerican15391 S Dixie Hwyopen
Casa de margaritasRestaurant (service type not stated)Mexican1140 S Monroe Stopen
China ExpressRestaurant (service type not stated)Chinese1100 S Monroe Stopen
Cups and Cones Ice Cream ParlorDessertIce cream / frozen desserts15485 S Dixie Hwyopen
Eastside pizza chicken and ribsRestaurant (service type not stated)Pizza · Chicken / wings1104 E 4th Stopen
Elegante Mexican RestaurantRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex546 S Telegraph Rdopen
Erie Bread CompanyBakery · Quick service · Specialty food shopBakery · Sandwiches311 S Monroe Stopen
Frenchtown Roasters- Coffee Roasting CompanyCoffee shop · Restaurant (service type not stated) · CaféCoffeeopen
Fresh Start CoffeehouseCoffee shop · CaféCoffee14930 Laplaisance Rdopen
Front Street DinerCasual dining · Restaurant (service type not stated)American1190 W Front Stopen
Giuseppe's PizzaRestaurant (service type not stated)Pizza · Italian15219 S Dixie Hwyopen
GP Coffee and CreamCoffee shop · Dessert · CaféCoffee · Ice cream / frozen desserts15227 S Dixie Hwyopen
Harbor Hook & GrilleRestaurant (service type not stated)American13993 Laplaisance Rdopen
Icing Bakehouse MonroeBakery · DessertBakery · Dessert114 W Front St.open
Ida TavernBar · Coffee shopCoffee4864 Mortar Creek Rdopen
Irish Bar 39 LlcRestaurant (service type not stated)39 S Monroe Stopen
J's SmokehouseCasual diningAmerican2070 S Custer Rdopen
Jazzy SteakburgerRestaurant (service type not stated)American546 S Telegraph Rdopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches955 S Monroe Stopen
Joy's HomecookingOtherSandwiches1125 W Front Stopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings15355 S Dixie Hwyopen
Larson's BarBar713 Stone Stopen
Lichee Gardens MonroeRestaurant (service type not stated)Asian37 S Monroe St # 2237open
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza1184 W Front Stopen
Mancino's Pizza & GrindersOtherSandwiches101 S Monroe Stopen
Mancino's Pizza and GrindersRestaurant (service type not stated)Pizza · Italian124 E Front Stopen
Marco's Pizza Marco's PizzaRestaurant (service type not stated)Pizza · Italian15258 South Dixie Hwyopen
Mary Sacco's PizzaRestaurant (service type not stated)Pizza920 S Monroe Stopen
McDonald'sQuick service · Restaurant (service type not stated)Burgers14530 Laplaisance Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers1001 South Monroe Streetopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers1180 N Dixie Hwyopen
McDonald's McDonald'sQuick serviceBurgers · American1533 N Telegraph Rdopen
Michigan GrillRestaurant (service type not stated)American1140 S Monroe Stopen
Misty's Plant Based FoodsCaféVegetarian · Healthy / salads / bowls · Coffee101 W 1st Stopen
Monica's Baker BoyBakery · DessertBakery · Dessert5967 E Dunbar Rdopen
Monroe Alano ClubBar41 W Front Stopen
Monroe Grill & BarCasual dining · Restaurant (service type not stated) · BarAmerican1060 S Telegraph Rdopen
Monroe NutritionJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls739 S Monroe Stopen
Monroe Street GrillRestaurant (service type not stated)American2 W Front Stopen
Monroe's Original Hot DogRestaurant (service type not stated)Hot dogs · Sandwiches · American1111 W Front Stopen
Mugsy's Sports Grille and BarCasual dining · Bar15425 S Dixie Hwyopen
Nico's PizzaRestaurant (service type not stated)Pizza920 S Monroe Stopen
NocturnalCoffee shop · Juice, smoothie, tea · CaféCoffee · Tea / bubble tea2 W Front Stopen
Oliver's PizzaRestaurant (service type not stated)Pizza · Italian14128 Laplaisance Rdopen
Princess Grill of Monroe Princess Mediterranean Grill of MonroeRestaurant (service type not stated)Mediterranean · Middle Eastern15 Washington Stopen
R DinerCasual dining · Restaurant (service type not stated)American723 S Monroe Stopen
Rough Riders CafeCafé · Restaurant (service type not stated) · Coffee shopCoffee13450 Laplaisance Rdopen
Sam's Corner BarBarAmericanopen
Senor CactusRestaurant (service type not stated) · BarMexican128 E Front Stopen
Siri Thai CuisineRestaurant (service type not stated)Thai · Asian315 S Telegraph Rdopen
Sky Blue IncRestaurant (service type not stated)1100 S Monroe Stopen
Stateline Designs LlcRestaurant (service type not stated)15505 S Telegraph Rdopen
SubwayQuick service · Other · Restaurant (service type not stated)Sandwiches15225 S Dixie Hwy, Suite Mopen
Subway Hardee'sQuick service · OtherSandwiches · Burgers · AmericanI-75 & Nadeau Roadopen
SubwayOtherSandwiches1186 W Front St Spc Bopen
Taco Bell Taco BellQuick serviceMexican14495 Laplaisance Roadopen
Taco Bell Taco BellQuick serviceMexican445 N Telegraph Rd.open
The QuarryCasual dining · BarAmerican15625 Hull Rdopen
Tim Hortons Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · Dessert · BakeryCoffee · Dessert404 S Monroe Stopen
Tubby's Grilled SubmarinesQuick service15278 S Dixie Hwyopen
UP Pasties Co Country Life Flat Rock YoopersQuick service · Food truckAmerican123 Monroe Stopen
Uptown BarBar8 W Front Stopen
Wendy'sQuick service14498 Laplaisance Rdopen
Wendy's Wendy'sQuick serviceBurgers · American876 S Monroe Stopen
Bolles Harbor CafeRestaurant (service type not stated)13986 Laplaisance Rdclosed
Cozy Corner Coney IslandRestaurant (service type not stated)American2020 S Custer Rdclosed
Roark's TavernBar132 E Front Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994927715SIC1987
1995615110SIC1987
199666579SIC1987
1997665610SIC1987
199868512123610NAICS1997
199970541828710NAICS1997
200071542027610NAICS1997
200167501825610NAICS1997
200268501726611NAICS1997
20037052182948NAICS2002
20046148162747NAICS2002
20055945182518NAICS2002
20065845182517NAICS2002
20075947202337NAICS2002
20085950192736NAICS2007
20096353173147NAICS2007
20106656203147NAICS2007
20115445152917NAICS2007
20124940162226NAICS2012
20134737152026NAICS2012
20144637142026NAICS2012
20154840142226NAICS2012
20164840152036NAICS2012
2017483814217NAICS2017
2018443613216NAICS2017
2019473612216NAICS2017
2020473713216NAICS2017
20214736122045NAICS2017
20224637121954NAICS2022
20234333101754NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48161. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
481624.3 mi612023
481454.4 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.