BMIE Market 48189

Washtenaw County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,893 2020–2024 ACS 5-year estimate ±841 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,833 2020–2024 ACS 5-year estimate ±417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,632 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,005 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,145 2020–2024 ACS 5-year estimate ±8,485 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,246 2020–2024 ACS 5-year estimate ±178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$313,400 2020–2024 ACS 5-year estimate ±23,285 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.2 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48189
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+36.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48189. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.6	74	40%	+29.5
Restaurant Opportunity Score	64.5	64	35%	+22.6
Market Momentum Score	47.6	48	25%	+11.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,893	75	40%	+30.2
Median household income (ACS)	87,145	70	40%	+28.2
Households (ACS)	5,833	77	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.1	51	35%	+18.0
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	13,893	75	20%	+15.1
Median household income (ACS)	87,145	70	20%	+14.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	7.1	51	30%	+15.4
20-year restaurant growth	36.4	56	20%	+11.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Sandwiches 5 · American 4 · Pizza 4 · Asian 3 · Bakery 3 · Chinese 3 · Coffee 3 · Chicken / wings 2 · Dessert 2 · Italian 2 · BBQ 1 · Burgers 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Seafood 1

By type

Restaurant (service type not stated) 16 · Quick service 7 · Casual dining 4 · Bakery 3 · Bar 3 · Café 2 · Coffee shop 2 · Dessert 2 · Brewery / taproom 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Al Dente Pasta	Restaurant (service type not stated)	Italian	11230 Lemen Rd	open
Arby's Arby's	Quick service	Sandwiches	9747 E M 36	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	9747 E M-36	open
Astoria pastry shop in Greek Town	Bakery	Bakery		open
Big Boy Restaurants	Casual dining	American	9899 Main St	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	11930 Whitmore Lake Rd	open
Dee's Place	Dessert	Ice cream / frozen desserts · Dessert	9876 Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	9567 Main St	open
Dragon Court	Restaurant (service type not stated)	Asian	7580 E MI State Road 36	open
Dragon Court Restaurant	Restaurant (service type not stated)	Chinese · Asian	7570 M-36	open
Dragon Express	Restaurant (service type not stated) · Casual dining	Chinese · American	7570 M-36	open
Dunkin' Dunkin'	Quick service		9782 Whitmore Lake Road	open
Hamburg Bakery	Bakery · Dessert	Bakery · Dessert	7664 M-36	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	9689 E. M-36	open
M-36 Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	10815 Plaza Dr	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	148 Barker Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	11033 Whitmore Lake Rd	open
Outrigger	Restaurant (service type not stated) · Casual dining · Bar	American · Mediterranean	9901 Main St	open
Pizza House	Restaurant (service type not stated)	Pizza	52 Barker Rd	open
Pop Daddy Popcorn	Café · Juice, smoothie, tea · Bakery	Coffee · Juice / smoothies · Bakery	11234 Lemen Rd	open
Rockstar Homebrewing & BBQ	Brewery / taproom	BBQ		open
Subway	Other	Sandwiches	366 E North Territorial Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11930 Whitmore Lake Road 930D	open
The Peaberry Bean & Beats	Coffee shop	Coffee	152 Barker Rd	open
Ultimate Pizza & Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings · Seafood	52 Barker Rd, 52 Barker Rd	open
Whitmore Bay Sands	Bar			open
Whitmore Lake Pizza Company L.l.c	Restaurant (service type not stated)		11930 Whitmore Lake Rd	open
Whitmore Lake Tavern	Casual dining · Bar	American	9839 Main St	open
Whitsizzle	Restaurant (service type not stated)			open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	9	—	—	—	2	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	14	13	—	—	—	1	SIC1987
1998	15	13	3	10	—	1	NAICS1997
1999	18	16	4	12	—	1	NAICS1997
2000	15	13	2	11	—	1	NAICS1997
2001	15	12	2	10	—	1	NAICS1997
2002	12	9	1	8	—	1	NAICS1997
2003	14	11	2	8	1	1	NAICS2002
2004	16	14	3	10	1	1	NAICS2002
2005	16	14	3	10	1	1	NAICS2002
2006	16	14	3	10	1	1	NAICS2002
2007	14	12	3	9	—	1	NAICS2002
2008	17	14	5	8	1	1	NAICS2007
2009	17	14	5	7	2	1	NAICS2007
2010	16	12	2	9	1	1	NAICS2007
2011	16	13	2	10	1	1	NAICS2007
2012	16	14	3	10	1	—	NAICS2012
2013	17	14	3	9	2	—	NAICS2012
2014	16	13	2	9	2	—	NAICS2012
2015	16	14	3	9	2	—	NAICS2012
2016	15	13	2	9	2	—	NAICS2012
2017	18	15	3	9	3	—	NAICS2017
2018	17	15	3	9	3	—	NAICS2017
2019	16	15	3	9	3	—	NAICS2017
2020	16	14	3	8	3	—	NAICS2017
2021	16	14	3	8	3	—	NAICS2017
2022	19	17	3	12	—	—	NAICS2022
2023	17	15	3	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48189. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48139	3.3 mi	3	2018
48143	4.8 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.