BMIE Market 48348

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,574 2020–2024 ACS 5-year estimate ±1,257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,875 2020–2024 ACS 5-year estimate ±466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,387 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,551 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$129,410 2020–2024 ACS 5-year estimate ±12,755 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,204 2020–2024 ACS 5-year estimate ±134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$444,500 2020–2024 ACS 5-year estimate ±11,260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.6 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48348
Restaurants per 10,000 residents	4.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+75.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+75.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+950.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 19–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	88 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48348. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.8	88	40%	+35.1
Restaurant Opportunity Score	86.1	86	35%	+30.1
Market Momentum Score	92.0	92	25%	+23.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,574	85	40%	+34.0
Median household income (ACS)	129,410	93	40%	+37.2
Households (ACS)	8,875	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	75	89	35%	+31.0
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.5
Population (ACS)	24,574	85	20%	+17.0
Median household income (ACS)	129,410	93	20%	+18.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	75	94	50%	+46.9
10-year restaurant growth	75	89	30%	+26.6
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

American 6 · Pizza 5 · Coffee 4 · Italian 3 · Sandwiches 3 · BBQ 2 · Burgers 2 · Dessert 2 · Juice / smoothies 2 · Mexican 2 · Asian 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · French 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1

By type

Restaurant (service type not stated) 19 · Quick service 8 · Bar 7 · Dessert 3 · Bakery 2 · Café 2 · Casual dining 2 · Coffee shop 2 · Juice, smoothie, tea 2 · Other 2

Name	Type	Cuisine	Address	Status
15th Street Tavern	Casual dining · Bar		10081 S Ortonville Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	6970 Sashabaw Rd	open
Art & Jake's Sports Bar & Grill	Bar		6898 Sashabaw Rd	open
Brothers In Arms Inc	Restaurant (service type not stated)		9717 Dixie Hwy	open
Buscemis	Restaurant (service type not stated)	Pizza · Italian	9811 Dixie Hwy	open
Culver's Culver's	Quick service	Burgers · American	6910 Sashabaw Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	9677 Dixie Hwy	open
Fat Beagle BBQ	Restaurant (service type not stated)	BBQ · American	9494 Westwood Cir	open
Frosty Boy	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies · American	9263 Dixie Hwy	open
Highland House Cafe & Carryout	Restaurant (service type not stated) · Café	American · Coffee	9717 Dixie Hwy	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	3980 Ortonville Rd.	open
Hungry Howie's Pizza Hungry Howie's	Quick service	Pizza · Italian	4726 Clarkston Rd	open
Jalapeño's Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	7743 Sashabaw Rd	open
James Humphrey Inc	Restaurant (service type not stated)		5500 Oak Hill Rd	open
Jim's Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated) · Bar		5500 Oakhill Rd	open
Jimmy John's	Quick service		9683 Dixie Highway Unit C	open
Kevlar Bbq	Restaurant (service type not stated) · Bar	BBQ		open
Krave Pizzeria	Restaurant (service type not stated)	Pizza · Italian	7743 Sashabaw Rd	open
La Marsa Clarkston La Marsa Brighton	Restaurant (service type not stated)	Mediterranean · Middle Eastern	9709 Dixie Hwy	open
Le Petit Cafe Aux Roues	Restaurant (service type not stated)	Breakfast · French	10063 Dixie Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	9631 Dixie Hwy	open
Miss Molly's Diner	Restaurant (service type not stated)	American	5500 Oak Hill Rd	open
New York Minute	Restaurant (service type not stated)	Chinese · Asian	9770 Dixie Hwy	open
Old Detroit Burger Bar Of Clarkston Llc	Restaurant (service type not stated)		10081 Ortonville Rd	open
Pet Rock Ranch, Resort, Ice Creamery, and Pub	Bar		Somewhere near the big Jesus sign...	open
Pizzeria Dolce	Restaurant (service type not stated)	Pizza	7743 Sashabaw Rd	open
Subway	Other	Sandwiches	9709 Dixie Hwy	open
Subway	Other	Sandwiches	7743 Sashabaw Rd	open
Taco Bell Taco Bell	Quick service	Mexican	6946 Sashabaw Rd	open
The Ivy Lounge	Bar		7774 Sashabaw Rd	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	6889 Sashabaw Rd.	open
Westenberg	Café · Bar	Coffee	5475 Ridge Trl N	open
Wing Snob Wing Snob	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	9683 Dixie Hwy Ste B	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	2	—	—	—	2	SIC1987
1995	2	1	—	—	—	1	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	3	2	1	—	—	NAICS1997
1999	4	3	2	1	—	—	NAICS1997
2000	4	3	2	1	—	—	NAICS1997
2001	6	4	3	1	—	—	NAICS1997
2002	6	3	1	2	—	1	NAICS1997
2003	9	7	1	4	1	1	NAICS2002
2004	15	14	1	9	3	—	NAICS2002
2005	13	12	3	7	2	—	NAICS2002
2006	11	10	4	6	—	—	NAICS2002
2007	14	11	2	8	1	1	NAICS2002
2008	15	13	4	8	1	—	NAICS2007
2009	14	12	5	6	1	—	NAICS2007
2010	13	11	4	6	1	—	NAICS2007
2011	10	10	3	6	1	—	NAICS2007
2012	13	13	2	10	1	—	NAICS2012
2013	12	12	1	10	1	—	NAICS2012
2014	12	12	1	10	1	—	NAICS2012
2015	9	9	1	8	—	—	NAICS2012
2016	10	10	2	8	—	—	NAICS2012
2017	12	11	3	8	—	—	NAICS2017
2018	13	12	3	9	—	—	NAICS2017
2019	14	13	4	8	—	—	NAICS2017
2020	16	14	3	10	—	—	NAICS2017
2021	24	18	3	14	—	—	NAICS2017
2022	26	20	4	15	—	—	NAICS2022
2023	27	21	4	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48348. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48346	3.7 mi	58	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.