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BMIE Market 48367

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,668
2020–2024 ACS 5-year estimate ±440 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,610
2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,727
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,942
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$110,405
2020–2024 ACS 5-year estimate ±12,657 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.5
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,102
2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$397,900
2020–2024 ACS 5-year estimate ±51,757 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area23.4 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48367
Restaurants per 10,000 residents4.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+33.3%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+33.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+33.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20286 (range 5–8)
FORECAST · linear trend v1 fitted to 2004–2023 (11 points, +0.2 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score74 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score70 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score74 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score81 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score69.97040%+28.0
Restaurant Opportunity Score74.47435%+26.0
Market Momentum Score818125%+20.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,6685940%+23.7
Median household income (ACS)110,4058740%+34.7
Households (ACS)1,6105720%+11.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth33.37335%+25.7
Restaurants per 10,000 residents (lower = more room)8.67825%+19.5
Population (ACS)4,6685920%+11.9
Median household income (ACS)110,4058720%+17.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth33.38550%+42.5
10-year restaurant growth33.37330%+22.0
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Italian 3 · Pizza 3 · American 1 · British / Irish pub food 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Bar 1 · Casual dining 1 · Specialty food shop 1 · Quick service 1

NameTypeCuisineAddressStatus
Cjn Holdings IncRestaurant (service type not stated)80 Rochester Rdopen
Isolas To GoRestaurant (service type not stated)Pizza · Mexican · Italian715 Rochester Rdopen
Leonard's MarketRestaurant (service type not stated)Pizza · Italian4 W Elmwood Aveopen
Leonard's PizzaRestaurant (service type not stated)Pizza · Italian80 Rochester Rdopen
Louie's Food & SpiritCasual dining · Restaurant (service type not stated) · BarAmerican600 Lakeville Rdopen
SubwaySpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches20 N Rochester Rdopen
The Celtic KnotRestaurant (service type not stated)British / Irish pub food1318 Rochester Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433————SIC1987
199533————SIC1987
199644————SIC1987
199733————SIC1987
19983312——NAICS1997
199932—2——NAICS1997
200032—2——NAICS1997
200143—21—NAICS1997
20025211—1NAICS1997
20033211——NAICS2002
200431—1—1NAICS2002
200541—1—2NAICS2002
20063————2NAICS2002
20073————2NAICS2002
20082————1NAICS2007
2009211———NAICS2007
2010322———NAICS2007
20114321——NAICS2007
20124321——NAICS2012
20134321——NAICS2012
201464211—NAICS2012
20155321——NAICS2012
20166431——NAICS2012
20174—————NAICS2017
20184—————NAICS2017
20194—————NAICS2017
20204—————NAICS2017
20213—————NAICS2017
20223—————NAICS2022
2023543———NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48367. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483702.8 mi32016
483634.6 mi12016
480655.0 mi142023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.