BMIE Market 48413

Huron County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,288 2020–2024 ACS 5-year estimate ±390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,083 2020–2024 ACS 5-year estimate ±201 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,551 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,445 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,346 2020–2024 ACS 5-year estimate ±5,049 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$749 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$156,000 2020–2024 ACS 5-year estimate ±10,025 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	137.2 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48413
Restaurants per 10,000 residents	18.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	33 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48413. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.6	51	40%	+20.2
Restaurant Opportunity Score	32.7	33	35%	+11.4
Market Momentum Score	50.7	51	25%	+12.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,288	66	40%	+26.4
Median household income (ACS)	58,346	27	40%	+10.7
Households (ACS)	3,083	67	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.3	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	24.7	27	25%	+6.8
Population (ACS)	7,288	66	20%	+13.2
Median household income (ACS)	58,346	27	20%	+5.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	-5.3	21	30%	+6.3
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 10 · Pizza 4 · Burgers 3 · Coffee 3 · Chicken / wings 2 · Mexican 2 · Steakhouse 2 · Asian 1 · Bakery 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1

By type

Restaurant (service type not stated) 16 · Quick service 8 · Bar 5 · Café 3 · Casual dining 3 · Coffee shop 2 · Winery / distillery / taproom 2 · Bakery 1 · Catering 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Big Boy Big Boy	Restaurant (service type not stated)	American · Burgers	900 N Van Dyke Rd	open
Bottoms Up Bar - Formerly Frank's Place	Bar		809 Sand Beach Rd	open
Cafe 53	Café · Coffee shop	Coffee · American	721 N Van Dyke Rd	open
Chiller's Grill	Restaurant (service type not stated)	Mexican · American · Latin American (other)	801 N Van Dyke Rd	open
China King Restaurant	Restaurant (service type not stated)	Chinese · Asian	162 E Huron Ave	open
Crown's	Restaurant (service type not stated)	American	862 N Van Dyke Rd	open
Dairy Queen	Restaurant (service type not stated)	American		open
Dizzy Daisy Winery and Vineyard	Winery / distillery / taproom		1288 Crown Rd	open
Grindstone General Store	Dessert	Ice cream / frozen desserts · Dessert	123 W Butler St	open
Hungry Howie's Pizza Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	843 N Van Dyke Rd	open
KFC	Restaurant (service type not stated)	Chicken / wings	769 N Van Dyke Rd	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	852 N Van Dyke Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	897 N Van Dyke Rd	open
McDonald's McDonald's	Quick service	Burgers · American	871 N Van Dyke Rd	open
Murphy's Bakery KARACHI BAKERY	Bakery · Catering	Bakery	110 W Huron Ave	open
Noble Squirrel Roasting Co.	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	123 N Port Crescent St	open
Peppermill Restaurant	Restaurant (service type not stated)	Steakhouse	685 N Port Crescent St	open
Pete's Bar	Bar		269 E Huron Ave	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	790 N Van Dyke Rd	open
Rachel's	Casual dining · Restaurant (service type not stated) · Bar	American	754 N Van Dyke Rd	open
Samuel Mancino's Italian Eatery	Restaurant (service type not stated)	Pizza	610 N Port Crescent St	open
Steakhouse	Restaurant (service type not stated)	Steakhouse · American	113 S Port Crescent St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	885 N Van Dyke Rd	open
Taco Bell Taco Bell	Quick service	Mexican	852 North Van Dyke Road	open
The Gathering Place	Casual dining · Bar	American	898 N Van Dyke Rd	open
The Green Clean Bean	Café	Coffee	144 E Huron Ave	open
Thomas L. Brown Llc	Restaurant (service type not stated)		610 N Port Crescent St	open
Verona Tavern	Casual dining · Restaurant (service type not stated) · Bar		12 N Verona Rd	open
Vine-N-Berry Winery	Winery / distillery / taproom		3475 Stein Rd	open
Wendy's Wendy's	Quick service	Burgers · American	787 N Van Dyke Rd	open
Country Chef	Restaurant (service type not stated)	Steakhouse · American · Cajun, Creole, Southern	862 N Van Dyke Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	18	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	16	15	—	—	—	1	SIC1987
1997	16	14	—	—	—	2	SIC1987
1998	16	11	7	4	—	2	NAICS1997
1999	16	11	7	4	—	2	NAICS1997
2000	16	11	7	4	—	2	NAICS1997
2001	16	10	7	3	—	3	NAICS1997
2002	20	14	8	5	1	3	NAICS1997
2003	20	15	9	4	1	2	NAICS2002
2004	22	16	10	4	1	2	NAICS2002
2005	23	16	9	4	2	3	NAICS2002
2006	25	16	10	4	2	5	NAICS2002
2007	26	16	9	5	2	5	NAICS2002
2008	27	17	9	7	1	5	NAICS2007
2009	22	14	7	6	1	3	NAICS2007
2010	22	14	7	6	1	3	NAICS2007
2011	22	14	7	7	—	3	NAICS2007
2012	23	17	9	7	—	2	NAICS2012
2013	24	19	8	10	—	2	NAICS2012
2014	21	16	7	8	—	2	NAICS2012
2015	21	16	7	8	—	2	NAICS2012
2016	21	16	8	7	—	2	NAICS2012
2017	23	18	10	7	—	—	NAICS2017
2018	22	16	8	8	—	3	NAICS2017
2019	21	16	9	7	—	—	NAICS2017
2020	22	17	9	8	—	—	NAICS2017
2021	21	17	9	8	—	—	NAICS2017
2022	23	18	9	9	—	—	NAICS2022
2023	23	18	8	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48413. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.