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BMIE Market 48706

Bay County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)38,974
2020–2024 ACS 5-year estimate ±757 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households17,184
2020–2024 ACS 5-year estimate ±524 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count40,596
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units18,425
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$62,747
2020–2024 ACS 5-year estimate ±5,316 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age44.7
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$922
2020–2024 ACS 5-year estimate ±45 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$155,800
2020–2024 ACS 5-year estimate ±7,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area66.3 sq mi
Census Gazetteer 2020
Restaurants71
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48706
Restaurants per 10,000 residents20.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-1.4%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-1.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-4.1%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+10.9%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202864 (range 57–70)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score49 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score70 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score44 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score23 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.47040%+28.2
Restaurant Opportunity Score44.14435%+15.4
Market Momentum Score23.32325%+5.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)38,9749440%+37.4
Median household income (ACS)62,7473540%+13.9
Households (ACS)17,1849620%+19.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-1.42335%+7.9
Restaurants per 10,000 residents (lower = more room)18.24225%+10.5
Population (ACS)38,9749420%+18.7
Median household income (ACS)62,7473520%+7.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-1.42650%+12.8
10-year restaurant growth-1.42330%+6.8
20-year restaurant growth-4.11920%+3.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (144)

By cuisine

American 27 · Coffee 15 · Pizza 14 · Burgers 12 · Sandwiches 10 · Bakery 9 · Ice cream / frozen desserts 9 · Mexican 9 · Dessert 8 · Italian 7 · Steakhouse 6 · Breakfast 4 · Asian 3 · Chicken / wings 3 · Japanese 3 · BBQ 2 · Chinese 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Cajun, Creole, Southern 1 · Latin American (other) 1 · Spanish / tapas 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 70 · Bar 37 · Quick service 33 · Casual dining 15 · Dessert 15 · Bakery 11 · Coffee shop 11 · Café 10 · Other 4 · Brewery / taproom 3 · Juice, smoothie, tea 3 · Buffet 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Applebee's Applebee's Grill & BarCasual dining · Restaurant (service type not stated) · BarAmerican3500 Wilder Rdopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches905 N Euclid Aveopen
AshbysDessertIce cream / frozen dessertsopen
Auntie Anne's Auntie Anne'sBakery · Quick serviceBakery4101 Wilder Rdopen
Auntie Anne'sOther · Dessert · Quick serviceDessert802 N Euclid Aveopen
B & C PizzaRestaurant (service type not stated)Pizza100-198 Spruce Stopen
Bailey's BarCasual dining · Bar304 Salzburg Aveopen
Baskin-Robbins Baskin-RobbinsDessertIce cream / frozen desserts · Dessert801 N Euclid Aveopen
Bay View Bar & GrillCasual dining · Bar3008 Patterson Rdopen
Bier GartenRestaurant (service type not stated)8 State Park Dropen
Big Apple BagelsBakeryBakery3966 Wilder Rdopen
Big BoyRestaurant (service type not stated)American501-581 N Euclid Aveopen
BIGGBY COFFEE BiggbyCoffee shop · CaféCoffee4114 Wilder Rdopen
Biggby Coffee Biggby CoffeeCoffee shop · CaféCoffee6185 Westside Saginaw Rd.open
Biggby Coffee Biggby CoffeeCoffee shop · CaféCoffee305 N. Euclid Aveopen
BJay's Pizza and ConeysRestaurant (service type not stated)Pizza · American363 State Park Dropen
Blooming Chefs RestaurantRestaurant (service type not stated)American4155 Monitor Rdopen
Blossoms Asian BistroRestaurant (service type not stated)Japanese · Sushi · Asian4124 Wilder Rdopen
Bluefin Japanese Steakhouse & SushiRestaurant (service type not stated)Japanese · Sushi · Steakhouse3898 State Street Rdopen
Bob Evans Bob EvansRestaurant (service type not stated)American4137 Wilder Rdopen
Brann's Steakhouse And Sports GrilleRestaurant (service type not stated)Steakhouse3898 State Street Rdopen
Brooklyn Boyz PizzaRestaurant (service type not stated)Pizza · Italian507 E Midland Stopen
Buffalo Wild Wings Buffalo Wild WingsBar · Casual diningAmerican4050 Wilder Roadopen
Buoy 18 Ice Cream, Miniature Golf, Bubble Tea, ArcadeDessertIce cream / frozen desserts960 E Midland Stopen
Burger 81Quick serviceBurgers · American3900 Wilder Rdopen
Burger King Burger KingQuick serviceBurgers · American3910 Wilder Rdopen
Burger King Burger KingQuick serviceBurgers · American6304 Westside Saginaw Rdopen
By Grace CakesBakeryBakery800 W Ohio Stopen
Casa Flores Taqueria & MoreRestaurant (service type not stated)Mexican · Latin American (other)6907 Westside Saginaw Rdopen
CastawaysCasual dining · BarAmerican3940 Boy Scout Rdopen
Chick-fil-A Chick-fil-AQuick service3540 Wilder Rdopen
Chipotle Mexican Grill Chipotle Mexican GrillQuick service · Restaurant (service type not stated)Mexican3963 Wilder Rdopen
CinnabonRestaurant (service type not stated)802 N Euclid Aveopen
Coco LocoRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex201 N Euclid Aveopen
Cold Stone Creamery Tim Hortons Cafe and Bake ShopQuick service · Dessert · Coffee shop · BakeryIce cream / frozen desserts · Coffee · Dessert3460 Wilder Rdopen
Cops & Doughnuts Cops & Doughnuts - Clare City BakeryBakery · DessertDessert · Bakery710 E Midland Stopen
Cottage Inn Pizza Cottage Inn PizzaRestaurant (service type not stated)Pizza · Italian216 Salzburg Aveopen
Cracker Barrel Old Country Store Cracker Barrel Old Country StoreRestaurant (service type not stated)Cajun, Creole, Southern · Breakfast · American2854 Wilder Rdopen
Crossroads RestaurantRestaurant (service type not stated)Breakfast · American3555 Old Kawkawlin Rdopen
Culver's Culver'sQuick serviceBurgers · American2910 E Wilder Rdopen
Dawn L. WoodsRestaurant (service type not stated)936 W Hart Stopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza4041 N. Euclid Roadopen
Duso's BarBar604 E Midland Stopen
Elks 88Bar804 E Midland Stopen
Excited Goat Coffee CompanyCoffee shop · Café · BakeryCoffee · Bakery916 N Euclid Aveopen
Fazoli'sRestaurant (service type not stated)Italian4000 Wilder Rdopen
Governor's QuartersBar1304 S Wenona Stopen
Gulino's Pizza & SonsRestaurant (service type not stated)Pizza · Italian1406 N Henry Stopen
H2O's Waterside GrillRestaurant (service type not stated) · Casual dining · BarAmerican966 E Midland Stopen
Harvey's Grill and BarRestaurant (service type not stated)American4000 Wilder Rdopen
Havana Dan's Cigar BarBar804 E Midland Stopen
HootersRestaurant (service type not stated)American966 E Midland Stopen
Hot SachRestaurant (service type not stated)614 E Midland Stopen
Hungry Howie's Hungry Howie'sQuick service · Restaurant (service type not stated)Pizza502 S Euclid Aveopen
IzakayaRestaurant (service type not stated)Japanese512 E Midland Stopen
Jan's DinerCasual dining · Restaurant (service type not stated)AmericanSmith Streetopen
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches803 N Euclid Avenue Suite 1Aopen
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian · American1901 S Euclid Aveopen
Jimmy John'sQuick service4112 Wilder Rdopen
Jr. Mac, IncRestaurant (service type not stated)6325 Westside Saginaw Rdopen
Kaleidoscope KandyDessertDessert506 Marston Stopen
KFC KFCQuick service · Restaurant (service type not stated)Mexican · Chicken / wings6362 3 Mile Roadopen
KFCRestaurant (service type not stated)Chicken / wings1211 S Euclid Ave Ste 2open
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings908 North Euclidopen
Lasko's RestaurantCasual dining · Restaurant (service type not stated)American3966 E Wilder Rdopen
Latitude 43Casual dining · Bar1013 N Henry Stopen
Little Caesars Pizza Little CaesarsQuick servicePizza · Italian3475 E North Union Rdopen
Little Mike and Moe'sBarBurgers · Sandwiches3357 S Huron Rdopen
Ljp LlcRestaurant (service type not stated)918 N Euclid Aveopen
LoLoBee’s LoungeCoffee shop · Café · BarCoffee106 S Linn Stopen
Lone Star Steakhouse & SaloonRestaurant (service type not stated)Steakhouse4107 Wilder Rdopen
Long John Silver's Long John Silver'sQuick service · Restaurant (service type not stated)Seafood3459 E North Union Rdopen
Los Cuatro AmigosRestaurant (service type not stated)Mexican310 E Midland Stopen
Lucky's Pub & GrillCasual dining · Bar615 E Midland Stopen
Lucky's Steakhouse Lucky's SteakhouseRestaurant (service type not stated)Steakhouse · American2856 Wilder Rdopen
Lumber Barons BreweryBrewery / taproom804 E Midland Stopen
Lumberjacks Steakhouse and Piano SaloonRestaurant (service type not stated) · BarSteakhouse605 E Midland Stopen
Mangos Tequila Bar Bay CityBar · Restaurant (service type not stated)Mexican2795 Wilder Rdopen
McDonald's McDonald'sQuick serviceBurgers · Breakfast3840 E Wilder Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers6325 Westside Saginaw Rdopen
McDonald's McDonald'sQuick serviceBurgers · Breakfast5111 S Mackinaw Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers901 S Euclidopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers918 N Euclid Aveopen
MeijerRestaurant (service type not stated)2980 Wilder Rdopen
Michael K Eudis Eudici's Pizza Bay CityRestaurant (service type not stated)Pizza · Italian404 E Midland Stopen
Midland St PubBar610 E Midland Stopen
Mode’s TavernBar · Restaurant (service type not stated)American815 E Midland Stopen
Moe's Southwest Grill Moe's Southwest GrillCasual dining · BarSouthwestern / Tex-Mex · Mexican906 N Euclid Aveopen
Mr. Hotdog Of Euclid IncRestaurant (service type not stated)811 N Euclid Aveopen
Mussell Beach Drive In Bay city MichiganDessert · Restaurant (service type not stated)Ice cream / frozen desserts · American3540 State Park Dropen
My BarBar3395 Old Kawkawlin Rdopen
Northern BarBar353 State Park Dropen
Ohare's Bar & GrillCasual dining · Bar610 E Midland Stopen
Old Great Wall BuffetBuffetChinese · Asian805 N Euclid Ave #150open
Panda ExpressQuick serviceChinese · Asian4107 Wilder Rdopen
Panera Bread Panera BreadBakery · Fast casualBakery · Sandwiches · Healthy / salads / bowls3983 Wilder Rdopen
Parkside Mini GolfDessert · Food truckIce cream / frozen desserts2525 N Euclid Aveopen
Parlor Doughnuts Parlor DoughnutsBakery · Dessert · Coffee shopDessert · Coffee · Bakery606 N Euclid Aveopen
Pfund’s Sandwich CompanyCaféCoffee · Sandwiches508 E Midland Stopen
Pizza FactoryRestaurant (service type not stated)Pizza110 Salzburg Aveopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza914 N. Euclid Ave. Bayopen
Players LoungeBar2470 Old Bridge Rdopen
Ponderosa Ponderosa & Bonanza SteakhousesRestaurant (service type not stated)Steakhouse · American2861 Wilder Rdopen
Popeyes PopeyesQuick service1000 - N Euclid Aveopen
Rally's Checkers and Rally'sQuick service · Restaurant (service type not stated)Burgers3990 Wilder Rdopen
Rathskeller Food & SpiritsBarAmerican600 E Midland Stopen
Red LobsterRestaurant (service type not stated)Seafood4109 Wilder Rdopen
ReplenishJuice, smoothie, tea · BarJuice / smoothies1590 S Euclid Aveopen
River Rock CafeBar · Restaurant (service type not stated) · CaféCoffee614 E Midland Stopen
Scotty's SandbarBar1201 Evergreen Dropen
Souper CafeCafé · Restaurant (service type not stated)Coffee · Sandwiches4093 N Euclid Aveopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated)Coffeeopen
StarbucksCoffee shop · Restaurant (service type not stated)Coffee4107 Wilder Rdopen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee4107 Wilder Rdopen
Steamers PubBar108 N Linn Stopen
SubwayOtherSandwiches3921 Wilder Rdopen
SUBWAYOtherSandwiches4114 Wilder Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches6180 Westside Saginaw Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches904 N Euclid Aveopen
Sweet Treats Ice Cream ShopDessertIce cream / frozen desserts200 N Henry Stopen
Swimming In ChocolateDessert · BakeryBakery3909 N Euclid Aveopen
Taco Bell Taco BellQuick serviceMexican4111 E Wilder Rdopen
Taco Bell Taco BellQuick service2852 East Wilder Rdopen
Taco Bell Taco BellQuick serviceMexican1004 N Euclid Aveopen
That Guys BBQRestaurant (service type not stated)BBQ · American1590 S Euclid Aveopen
The Bubble Tea ShopJuice, smoothie, tea · DessertTea / bubble tea · Dessert3470 E North Union Rdopen
The Curve Bar & GrillCasual dining · Restaurant (service type not stated) · Bar618 S Henry Stopen
The House by VinnyBar · Restaurant (service type not stated)8 State Park Dropen
The Wanigan Eatery & PubBar · Casual diningAmerican1905 S Wenona Stopen
The Whyte GooseBar108 S State Stopen
Tim HortonsCoffee shopCoffee1912-S Euclid Aveopen
Tiny Apple StoreBakery · DessertDessert · Ice cream / frozen desserts1489 Amelith Rdopen
Tommy V's Cafe And PizzeriaRestaurant (service type not stated)Pizza310 E Midland Stopen
Tri-City Brewing CompanyBrewery / taproom · Bar4170 Shrestha Dropen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Restaurant (service type not stated) · CaféJuice / smoothies · Coffee4041 North Euclidopen
UNO Pizzeria & GrillRestaurant (service type not stated)BBQ · Pizza · Healthy / salads / bowls2795 Wilder Rdopen
Vendetta Bocce Bar And TavernBar · Restaurant (service type not stated)507 E Midland Stopen
VNO Wine Warehouse & New Age RestaurantBar · Restaurant (service type not stated)Spanish / tapas510 E Midland Stopen
W.H. Ales BrewpubBrewery / taproom · Casual dining · Bar804 E Midland Stopen
Walmart BakeryBakeryBakery3921 Wilder Rdopen
Wendy's Wendy'sQuick serviceBurgers · American821 N Euclid Aveopen
Wil-Lew LoungeBar3005 E Midland Rdopen
Yogurt YetiOther · DessertIce cream / frozen desserts3900 State Street Rdopen
Big Apple BagelsBakeryBakery3966 Wilder Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19948164———17SIC1987
19957662———14SIC1987
19968466———18SIC1987
19979981———18SIC1987
199893752939717NAICS1997
199994813639612NAICS1997
200093783042614NAICS1997
200193772943513NAICS1997
2002100782945319NAICS1997
200393742546116NAICS2002
200493752844116NAICS2002
200584692937113NAICS2002
200687702640214NAICS2002
2007105863448216NAICS2002
2008107903247616NAICS2007
2009102873148514NAICS2007
201098833046414NAICS2007
201194822946412NAICS2007
201285722939313NAICS2012
201386722741313NAICS2012
201485692639315NAICS2012
201587712541415NAICS2012
201694752842418NAICS2012
201786712738614NAICS2017
201886722837713NAICS2017
201983702935612NAICS2017
202074632533510NAICS2017
202177652436511NAICS2017
202277642536313NAICS2022
202379713039—8NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48706. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
487103.6 mi11997
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.