BMIE Market 48726

Tuscola County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,872 2020–2024 ACS 5-year estimate ±254 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,231 2020–2024 ACS 5-year estimate ±135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,172 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,772 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,087 2020–2024 ACS 5-year estimate ±8,655 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$787 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$128,300 2020–2024 ACS 5-year estimate ±20,189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	127.5 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48726
Restaurants per 10,000 residents	14.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+28.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48726. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.3	53	40%	+21.3
Restaurant Opportunity Score	39.7	40	35%	+13.9
Market Momentum Score	64.1	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,872	63	40%	+25.2
Median household income (ACS)	65,087	39	40%	+15.6
Households (ACS)	2,231	63	20%	+12.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-10	18	35%	+6.4
Restaurants per 10,000 residents (lower = more room)	15.3	52	25%	+12.9
Population (ACS)	5,872	63	20%	+12.6
Median household income (ACS)	65,087	39	20%	+7.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28.6	83	50%	+41.3
10-year restaurant growth	-10	18	30%	+5.5
20-year restaurant growth	125	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

American 8 · Burgers 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Bakery 1 · Chinese 1 · Coffee 1 · Dessert 1 · Italian 1 · Mexican 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 8 · Quick service 5 · Bar 3 · Casual dining 3 · Dessert 3 · Bakery 1 · Café 1 · Coffee shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Cass Tavern	Casual dining · Bar	Burgers · American	6448 Main St	open
Champs Chicken Champs Chicken	Restaurant (service type not stated) · Quick service	Chicken / wings · American	6233 Church St	open
China King	Restaurant (service type not stated)	Chinese	4515 Nestle St	open
Crossroads Junction Restaurant	Casual dining	American	8510 N Van Dyke Rd	open
Dunganstown Dairy	Quick service		5301 Dodge Rd	open
Galloway Chicken Farm	Restaurant (service type not stated)	Chicken / wings	5500 Van Dyke Rd	open
Gilligan's Gilligan's Hotel and Resort	Casual dining · Bar	American	6444 Main St	open
Kayla's Cakes	Bakery · Dessert	Dessert · Bakery	6367 Church St	open
KB's Grill and Chill	Dessert	American · Ice cream / frozen desserts	6628 Main St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	4518 Leach St	open
Livestock Restaurant	Restaurant (service type not stated)	American	6425 E Cass City Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6180 Cass City Rd	open
Nick's Country Oven	Restaurant (service type not stated)	American	6209 Main St	open
Petal N Bean Company	Café · Restaurant (service type not stated) · Coffee shop	Coffee	6544 Main St	open
Still’s backwoods BBQ BEER and Billiards	Bar		5657 Greenland Rd	open
Subway	Other	Sandwiches	6144 Cass City Rd	open
Taco Bell Taco Bell	Quick service	Mexican	6743 E Main St.	open
Village Grill and Chill	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · American	6628 Main St #1526	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	7	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	13	11	—	—	—	2	SIC1987
1998	8	6	2	3	1	1	NAICS1997
1999	8	7	3	3	1	1	NAICS1997
2000	9	8	3	3	2	1	NAICS1997
2001	7	6	1	3	2	1	NAICS1997
2002	6	5	1	3	1	1	NAICS1997
2003	5	4	1	3	—	1	NAICS2002
2004	6	5	1	4	—	1	NAICS2002
2005	6	5	2	3	—	1	NAICS2002
2006	6	5	3	2	—	1	NAICS2002
2007	11	10	5	5	—	1	NAICS2002
2008	9	9	5	4	—	—	NAICS2007
2009	9	9	5	4	—	—	NAICS2007
2010	9	9	5	3	1	—	NAICS2007
2011	10	10	5	5	—	—	NAICS2007
2012	10	10	5	5	—	—	NAICS2012
2013	10	10	5	5	—	—	NAICS2012
2014	8	8	4	4	—	—	NAICS2012
2015	8	8	4	4	—	—	NAICS2012
2016	7	7	4	3	—	—	NAICS2012
2017	9	9	4	5	—	—	NAICS2017
2018	7	7	—	5	—	—	NAICS2017
2019	9	9	3	5	—	—	NAICS2017
2020	8	8	3	5	—	—	NAICS2017
2021	8	8	3	5	—	—	NAICS2017
2022	8	8	3	5	—	—	NAICS2022
2023	9	9	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48726. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.