BMIE Market 49004

Kalamazoo County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,815 2020–2024 ACS 5-year estimate ±1,178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,305 2020–2024 ACS 5-year estimate ±485 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,645 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,782 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,453 2020–2024 ACS 5-year estimate ±10,746 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,141 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$192,300 2020–2024 ACS 5-year estimate ±8,228 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.0 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49004
Restaurants per 10,000 residents	2.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-58.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49004. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.11, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.8	69	40%	+27.5
Restaurant Opportunity Score	63.1	63	35%	+22.1
Market Momentum Score	34.3	34	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,815	79	40%	+31.8
Median household income (ACS)	73,453	53	40%	+21.0
Households (ACS)	7,305	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	2.8	98	25%	+24.5
Population (ACS)	17,815	79	20%	+15.9
Median household income (ACS)	73,453	53	20%	+10.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-16.7	15	20%	+2.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

American 3 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Bakery 2 · African 1 · Breakfast 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 9 · Dessert 4 · Bar 3 · Bakery 2 · Café 2 · Coffee shop 2 · Quick service 2 · Catering 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Baker Bar	Bar		6969 BUTT Rd	open
BIGGBY COFFEE Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	116 S Riverview Dr	open
Buen Provecho	Restaurant (service type not stated)	Mexican · Latin American (other)	643 N Riverview Dr	open
Extreme Ice Cream	Dessert · Quick service	Ice cream / frozen desserts · Dessert	631 Commerce Ln	open
Galbreath Management, Llc	Restaurant (service type not stated)		113 N Riverview Dr	open
Geno's Golden Pizza	Restaurant (service type not stated)	Pizza · Italian	109 N Riverview Dr	open
Josies	Restaurant (service type not stated)	American · African	720 Shoppers Ln	open
Kalamazoo Cookie Co.	Bakery · Restaurant (service type not stated)	Bakery	4023 Douglas Ave	open
Little Darlings	Bar		1336 Ravine Rd	open
P & C Auto Body Inc	Restaurant (service type not stated)		1630 Riverview Dr	open
Renzema's Bakery	Bakery · Dessert	Bakery · Dessert	214 Link Ln	open
Skillet	Café	Breakfast · Coffee · American	4023 Douglas Ave	open
Spad's Twisters Soft Serve Ice Cream Twisters Jackson	Dessert	Ice cream / frozen desserts · Dessert	330 S Riverview Dr	open
Sports Forum	Restaurant (service type not stated)	American	803 W Mosel Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	730 Shoppers Ln	open
The Lunchbox Food Truck & Catering	Food truck · Catering		535 S Riverview Dr	open
Twisters	Dessert	Ice cream / frozen desserts	330 S Riverview Dr	open
Ugly Mug	Coffee shop · Bar	Coffee	3033 Riverview Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	12	9	—	—	—	3	SIC1987
1997	18	15	—	—	—	3	SIC1987
1998	18	12	8	3	1	4	NAICS1997
1999	15	9	5	3	1	3	NAICS1997
2000	17	10	5	3	2	4	NAICS1997
2001	16	11	5	3	3	2	NAICS1997
2002	14	9	5	3	1	3	NAICS1997
2003	12	6	4	1	1	3	NAICS2002
2004	13	7	5	1	1	3	NAICS2002
2005	9	6	4	1	1	1	NAICS2002
2006	9	5	4	1	—	1	NAICS2002
2007	10	5	5	—	—	2	NAICS2002
2008	11	7	6	1	—	1	NAICS2007
2009	13	8	6	2	—	1	NAICS2007
2010	9	4	3	1	—	1	NAICS2007
2011	9	4	3	1	—	1	NAICS2007
2012	10	5	3	2	—	2	NAICS2012
2013	8	5	3	2	—	1	NAICS2012
2014	8	5	3	2	—	1	NAICS2012
2015	9	6	4	2	—	1	NAICS2012
2016	9	6	4	2	—	1	NAICS2012
2017	9	5	—	3	—	—	NAICS2017
2018	9	5	—	3	—	—	NAICS2017
2019	8	3	—	—	—	—	NAICS2017
2020	7	3	—	—	—	—	NAICS2017
2021	9	5	—	3	—	—	NAICS2017
2022	9	5	—	3	—	—	NAICS2022
2023	9	5	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49004. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
49074	2.2 mi	—
49007	3.6 mi	45	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.