BMIE Market 49230

Jackson County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,077 2020–2024 ACS 5-year estimate ±645 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,445 2020–2024 ACS 5-year estimate ±334 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,475 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,151 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,458 2020–2024 ACS 5-year estimate ±10,591 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	55.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,197 2020–2024 ACS 5-year estimate ±96 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$270,000 2020–2024 ACS 5-year estimate ±21,756 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	64.0 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49230
Restaurants per 10,000 residents	19.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+23.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 18–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49230. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.74, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.4	69	40%	+27.8
Restaurant Opportunity Score	62.8	63	35%	+22.0
Market Momentum Score	43.9	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,077	71	40%	+28.4
Median household income (ACS)	83,458	66	40%	+26.5
Households (ACS)	4,445	73	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	23.1	66	35%	+23.0
Restaurants per 10,000 residents (lower = more room)	15.9	50	25%	+12.4
Population (ACS)	10,077	71	20%	+14.2
Median household income (ACS)	83,458	66	20%	+13.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	23.1	66	30%	+19.7
20-year restaurant growth	-11.1	17	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 5 · Bakery 5 · Dessert 5 · Pizza 5 · Coffee 4 · Burgers 3 · Italian 3 · Mexican 3 · Ice cream / frozen desserts 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 17 · Bar 10 · Casual dining 6 · Quick service 6 · Bakery 5 · Dessert 5 · Café 3 · Coffee shop 2 · Winery / distillery / taproom 2 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Atlas Restaurant & Bar	Restaurant (service type not stated) · Bar	American	123 N Main St	open
B.C. Pizza of Brooklyn	Restaurant (service type not stated)	Pizza · Italian	168 Wamplers Lake Rd	open
Big Boy Big Boy	Restaurant (service type not stated) · Casual dining	Burgers · American	329 S Main St	open
big boy brooklyn, mi Big Boy	Restaurant (service type not stated)	Burgers	329 S Main St, Brooklyn, MI 49230, USA	open
Bliss Bakeshop	Bakery · Dessert	Bakery · Dessert	124 S Main St	open
Burger King	Quick service		11299 South Main	open
Callaghan's Coffee Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	109 S Main St	open
Casa Rodriguez	Restaurant (service type not stated)	Mexican	200 N Main St	open
Cherry Creek Cellars	Winery / distillery / taproom · Café · Bar	Coffee	11500 Silver Lake Hwy	open
Education And Government Economies Inc	Restaurant (service type not stated)		110 N Main St	open
Flights at Kelsey’s	Bar		122 N Main St	open
Grazing Thyme	Café · Juice, smoothie, tea	Coffee · Sandwiches · Juice / smoothies	168 S Main St	open
Harold's Place	Restaurant (service type not stated)		10625 US Highway 12	open
Hometown Pizza	Restaurant (service type not stated)	Pizza · Italian	195 S Main St	open
Hungry Howie's Hungry Howie's	Restaurant (service type not stated) · Quick service	Pizza	250 S. Main	open
Irish Hills Eagles	Casual dining · Bar		9500 Wamplers Lake Rd	open
J R's Hometown Grill & Pub	Casual dining · Bar		11551 Brooklyn Rd	open
J&j Bar Corp	Restaurant (service type not stated)		650 Egan Hwy	open
Jerry's Pub & Restaurant	Casual dining · Bar	American	650 Egan Hwy	open
Jimmy's Filling Station	Restaurant (service type not stated)	Pizza	200 N Main St	open
Lucero's Mexican Bar & Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	6258 Jefferson Rd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	145 Wamplers Lake Road	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	306 S Main St	open
PB&J's BBQ	Food truck	BBQ · American	124 Irwin St	open
Petey's Donuts	Bakery · Dessert	Dessert · Bakery	8283 Cement City Rd	open
Poppa's Place	Casual dining	American	208 S Main St	open
Shady's Tap Room	Bar		110 N Main St	open
Spring City	Restaurant (service type not stated)	Chinese · Asian	307 S Main St	open
Stone Hearth	Bakery	Bakery	309 S Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	311 S Main St	open
Swiss Swirl	Dessert	Ice cream / frozen desserts · Dessert	195 S Main St	open
Taco Bell Taco Bell	Quick service	Mexican	413 S Main St	open
TBird's Bakery	Bakery · Dessert	Bakery · Dessert	11437 Kathleen Ct	open
the bakery	Bakery	Bakery	12780 Brooklyn Rd	open
The Winery North of 12	Winery / distillery / taproom · Bar		12775 Knapp Rd	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Quick service · Coffee shop	Coffee · Breakfast	152 S Main St	open
Tsw-dch Restaurant Llc	Restaurant (service type not stated)		329 S Main St	open
Village Creamery	Dessert	Ice cream / frozen desserts · Dessert	140 N Main St	open
Walker Tavern Historic Complex	Bar		13200 W M-50	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	16	—	—	—	3	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	17	15	—	—	—	2	SIC1987
1997	22	21	—	—	—	1	SIC1987
1998	20	19	9	7	3	1	NAICS1997
1999	20	19	8	7	4	1	NAICS1997
2000	19	19	8	6	5	—	NAICS1997
2001	17	16	6	6	4	—	NAICS1997
2002	20	18	10	5	3	1	NAICS1997
2003	19	18	8	8	2	1	NAICS2002
2004	18	17	6	10	1	1	NAICS2002
2005	18	17	6	10	1	1	NAICS2002
2006	18	17	7	9	1	1	NAICS2002
2007	22	21	10	8	3	1	NAICS2002
2008	19	18	8	6	4	1	NAICS2007
2009	20	19	8	6	5	1	NAICS2007
2010	21	20	8	7	5	1	NAICS2007
2011	21	20	9	8	3	1	NAICS2007
2012	16	15	5	7	3	1	NAICS2012
2013	14	13	5	5	3	1	NAICS2012
2014	15	14	5	5	4	1	NAICS2012
2015	15	13	4	6	3	1	NAICS2012
2016	16	14	4	7	3	1	NAICS2012
2017	18	16	5	7	3	—	NAICS2017
2018	18	16	5	7	3	—	NAICS2017
2019	17	16	5	7	3	—	NAICS2017
2020	17	16	5	7	4	—	NAICS2017
2021	24	18	7	7	4	—	NAICS2017
2022	24	18	7	7	4	—	NAICS2022
2023	22	16	7	6	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49230. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.