BMIE Market 49301

Kent County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,846 2020–2024 ACS 5-year estimate ±1,100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,884 2020–2024 ACS 5-year estimate ±364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,701 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,503 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$183,125 2020–2024 ACS 5-year estimate ±16,218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,027 2020–2024 ACS 5-year estimate ±323 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$548,800 2020–2024 ACS 5-year estimate ±42,663 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	56.8 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49301
Restaurants per 10,000 residents	5.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+53.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 16–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	84 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49301. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.7	88	40%	+35.1
Restaurant Opportunity Score	83.7	84	35%	+29.3
Market Momentum Score	88.2	88	25%	+22.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,846	81	40%	+32.5
Median household income (ACS)	183,125	98	40%	+39.4
Households (ACS)	6,884	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	53.9	85	35%	+29.7
Restaurants per 10,000 residents (lower = more room)	10.1	72	25%	+18.0
Population (ACS)	19,846	81	20%	+16.3
Median household income (ACS)	183,125	98	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	53.9	85	30%	+25.5
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 9 · Coffee 9 · Bakery 4 · Dessert 4 · Pizza 4 · Sandwiches 4 · Italian 3 · Burgers 2 · Asian 1 · BBQ 1 · Cajun, Creole, Southern 1 · French 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Middle Eastern 1 · Seafood 1

By type

Restaurant (service type not stated) 18 · Casual dining 10 · Bar 8 · Café 7 · Coffee shop 6 · Quick service 6 · Bakery 4 · Dessert 4 · Brewery / taproom 3 · Specialty food shop 3 · Other 1

Name	Type	Cuisine	Address	Status
A Piece of the Pie Company	Bakery	Bakery · Pizza	2821 Parnell Ave NE	open
Ada Chili and Beer Festival	Bar		7239 Thornapple River Dr SE	open
Ada Garage Bar & Grill	Casual dining · Bar		518 Ada Dr SE	open
Bistro Chloe Elan	Restaurant (service type not stated)	French	445 Ada Dr SE	open
Blimpie Blimpie America's Sub Shop	Quick service · Specialty food shop	Sandwiches	7277 Thornapple River Dr SE	open
Box Office Hits Video, Inc	Restaurant (service type not stated)		7437 River St SE	open
Brody's Be Cafe	Coffee shop · Café	Coffee	7267 Thornapple River Dr SE	open
Dirty Shame Bar & Grill	Casual dining · Bar		8124 Fulton St E	open
Fertile Grounds Coffee	Coffee shop · Café	Coffee	7125 Headley St SE	open
Fish Lads	Restaurant (service type not stated)	Seafood	444 Ada Dr SE	open
Florence Properties Llc	Restaurant (service type not stated)		584 Ada Dr SE	open
Foxtail Coffee Ada Village Foxtail Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7399 River St SE	open
Gravel Bottom Craft Brewery	Brewery / taproom · Casual dining · Bar		452 Ada Dr SE	open
Hometown Development Company	Restaurant (service type not stated)		6440 Fulton St E	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	7277 Thornapple River Dr	open
Jamnbean Coffee Company - Ada	Coffee shop	Coffee	590 Ada Dr SE	open
Jy's Distributing	Brewery / taproom		6440 Fulton St E	open
Kamchi	Restaurant (service type not stated) · Casual dining	Asian · American	6747 Fulton St E	open
KMB Confections	Bakery · Dessert	Bakery · Dessert	334 Haskins Ct SE	open
Lalo's Mexican Grill & Bar	Casual dining · Bar	Mexican · Latin American (other)	6749 Fulton St E	open
Laurel & Jack Laurel & Jack	Casual dining · Bar	American · Cajun, Creole, Southern	488 Ada Dr SE	open
Luna of Ada	Restaurant (service type not stated)		7471 River St SE Ste 120	open
Marilyn's Malts	Casual dining	American	6749 Fulton St E	open
McDonald's	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee · Burgers	7100 Fulton St	open
McDonald's	Quick service		402 Ada Dr SE	open
MUDPENNY Ada	Restaurant (service type not stated) · Café	Coffee · American	496 Ada Dr SE	open
Myrth	Restaurant (service type not stated)		7423 River St. SE	open
Nonna's Pantry	Café · Quick service · Specialty food shop · Bakery	Coffee · Sandwiches · Bakery	591 Ada Dr SE	open
Nonna's The Trattoria	Restaurant (service type not stated) · Casual dining	Italian · American	584 Ada Dr SE	open
O'Briens Schoolhouse	Specialty food shop · Quick service	Burgers · Sandwiches · American	7430 River St SE	open
Papa K's Pizza Papa K's of Mancelona	Restaurant (service type not stated)	Pizza · Italian	497 Pettis Ave SE	open
Pool Side Brewery & Social Club	Brewery / taproom			open
Rix	Restaurant (service type not stated)	American	7415 River St SE 3rd Floor	open
Saburba	Café	Coffee	7277 Thornapple River Dr SE	open
Saladino Smoke	Restaurant (service type not stated)	BBQ · American	758 Adaway Ave SE	open
Schnitz Ada Grill	Casual dining · Bar		597 Ada Dr SE	open
Scooper's Ice Cream Shoppe	Dessert	Ice cream / frozen desserts · Dessert	591 Ada Dr SE	open
Spoonlickers	Dessert	Dessert	400 Ada Dr SE	open
Sprinkles Donut Shop Sprinkles Donut Shop	Bakery · Dessert	Dessert · Bakery	452 Ada Dr SE #130	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	444 Ada Dr SE	open
SUBWAY	Other	Sandwiches	6749 Fulton St E Ste A	open
The Lark - Wine Bar of Ada	Bar		7415 River St SE	open
Vitale's Pizza of Ada	Restaurant (service type not stated) · Casual dining	Pizza · Italian · American	6650 Fulton St E	open
Zeytin Turkish Restaurant	Restaurant (service type not stated)	Middle Eastern · Mediterranean	400 Ada Dr SE	open
Ada Village General Store	Dessert	Ice cream / frozen desserts	7430 River St SE	closed
Hub 301	Coffee shop	Coffee	590 Ada Dr SE	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	8	6	1	5	—	—	NAICS1997
1999	10	9	1	6	2	—	NAICS1997
2000	9	8	1	6	1	—	NAICS1997
2001	11	9	1	7	1	1	NAICS1997
2002	14	8	1	7	—	2	NAICS1997
2003	17	12	3	9	—	1	NAICS2002
2004	16	13	4	9	—	1	NAICS2002
2005	17	12	4	7	1	3	NAICS2002
2006	14	10	4	5	1	2	NAICS2002
2007	13	10	4	5	1	1	NAICS2002
2008	13	10	4	5	1	2	NAICS2007
2009	13	11	3	6	2	1	NAICS2007
2010	12	10	3	6	1	1	NAICS2007
2011	11	9	2	6	1	1	NAICS2007
2012	13	10	5	4	1	1	NAICS2012
2013	16	13	4	8	1	1	NAICS2012
2014	15	12	4	6	2	1	NAICS2012
2015	15	12	5	6	1	1	NAICS2012
2016	15	11	5	5	1	1	NAICS2012
2017	15	11	5	5	—	—	NAICS2017
2018	13	10	5	4	—	—	NAICS2017
2019	17	13	5	6	—	—	NAICS2017
2020	18	14	5	7	—	—	NAICS2017
2021	20	14	5	7	—	—	NAICS2017
2022	22	18	7	8	3	—	NAICS2022
2023	25	20	8	8	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49301. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
49546	4.1 mi	68	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.