BMIE Market 49331

Kent County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,661 2020–2024 ACS 5-year estimate ±520 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,825 2020–2024 ACS 5-year estimate ±328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,627 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,367 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$91,800 2020–2024 ACS 5-year estimate ±9,154 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,295 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$315,300 2020–2024 ACS 5-year estimate ±21,791 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	91.5 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49331
Restaurants per 10,000 residents	12.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+62.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+116.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 19–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49331. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.5	77	40%	+31.0
Restaurant Opportunity Score	69.1	69	35%	+24.2
Market Momentum Score	75.5	76	25%	+18.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,661	79	40%	+31.7
Median household income (ACS)	91,800	75	40%	+30.0
Households (ACS)	6,825	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	14.7	54	25%	+13.4
Population (ACS)	17,661	79	20%	+15.9
Median household income (ACS)	91,800	75	20%	+15.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.8	80	50%	+39.9
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	62.5	72	20%	+14.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (54)

By cuisine

American 11 · Coffee 6 · Pizza 5 · Sandwiches 4 · Burgers 3 · Ice cream / frozen desserts 3 · Mexican 3 · Asian 2 · Cajun, Creole, Southern 2 · Chinese 2 · Dessert 2 · Juice / smoothies 2 · Bakery 1 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 27 · Quick service 14 · Bar 10 · Casual dining 7 · Café 4 · Coffee shop 4 · Dessert 4 · Brewery / taproom 3 · Bakery 2 · Buffet 2 · Juice, smoothie, tea 2 · Other 2 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2143 W Main St	open
Backwater Cafe & Catering	Restaurant (service type not stated)	Breakfast	109 Riverside Dr	open
Baker Buick GMC Lowell	Restaurant (service type not stated)		746 W Main St	open
Ball's Softee Creme	Dessert	Ice cream / frozen desserts	503 E Main St	open
Bergin Building Management Co., L.l.c	Restaurant (service type not stated)		201 E Main St	open
Biggby Coffee	Coffee shop	Coffee	11826 Fulton St E	open
Bobbie Sue's Roadhouse	Restaurant (service type not stated)	Cajun, Creole, Southern · American	11656 Fulton St E	open
Burger King Burger King	Quick service	Burgers · American	1400 W Main St	open
Burger King Burger King	Quick service		1400 W. Main Ste.	open
Children's Village Cafe LLC	Café · Restaurant (service type not stated)	Coffee	505 W Main St	open
China Gourmet Buffet Llc	Restaurant (service type not stated)		2155 W Main St	open
Corner Stop Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	11998 Fulton St E	open
Culver's Culver's	Quick service	Burgers · American	1245 W Main St	open
Flat River Grill	Casual dining · Restaurant (service type not stated) · Bar	American	201 E Main St	open
Frosty Boy of Lowell	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	503 E Main St	open
Fry Daddy's Chicken Express	Restaurant (service type not stated) · Quick service	Chicken / wings · British / Irish pub food · Seafood	608 W Main St	open
Golden Dragon Lowell	Restaurant (service type not stated)	Chinese	11656 Fulton St E	open
Hong Kong Buffet	Buffet	Chinese · Asian	2155 W Main St	open
Hop Hog Lowell	Brewery / taproom · Casual dining · Bar		318 E Main St	open
Hungry Howies Pizza	Restaurant (service type not stated)	Pizza	90 E Main St	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	11635 Fulton St E	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1279 W. Main St	open
Keiser's Kitchen	Casual dining · Restaurant (service type not stated)	American	700 E Main St	open
King Milling Co	Restaurant (service type not stated) · Other		222 W Main St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	505 W Main St	open
Los Portales Bar and Grill	Casual dining · Bar	Mexican · Latin American (other)	101 W Main St	open
Lowell B.C. Pizza B.C. Pizza	Restaurant (service type not stated)	Pizza	1335 W. Main St.	open
Lowell Serenity Club	Bar		101 W Main St	open
M21 Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	2163 W Main St	open
Magnolia	Restaurant (service type not stated)	Cajun, Creole, Southern	123 W Main St	open
Main Street BBQ	Restaurant (service type not stated)	BBQ	210 E Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1300 W Main St	open
Mitten State Apiaries	Food truck		10397 Bluewater Hwy	open
Mynt Fusion Bistro	Restaurant (service type not stated)	Asian	800 W Main St	open
New Union Brewery	Brewery / taproom · Bar		400 W Main St	open
Old Faithful Dog	Quick service	Hot dogs · American	2001 W Main St	open
Painted Turtle Hard Cider Tasting Room	Winery / distillery / taproom · Bar		3550 Alden Nash Ave NE	open
Perryton Brewing Company	Brewery / taproom		11100 Bluewater Hwy	open
Red Barn Mercantile	Juice, smoothie, tea · Bar	Juice / smoothies	217 W Main St	open
Rock Creek Saloon	Bar	American		open
Sabor Mexicano	Restaurant (service type not stated) · Casual dining	Mexican · American	109 Riverside Dr	open
Showboat Spirits and Fine Wine	Bar		213 E Main St	open
Sneaker's	Casual dining · Bar		211 E Main St	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	11921 Fulton St E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11826 Fulton St E	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	4475 Alden Nash Ave SE	open
Sweet Seasons Bakery & Cafe	Bakery · Coffee shop · Café	Bakery · Coffee	307 E Main St	open
Taco Bell Taco Bell	Quick service	Mexican	1975 West Main Street	open
The Farm	Quick service		10769 2 Mile Rd NE	open
the French Countryside in Town	Restaurant (service type not stated)	American	818 Lincoln Lk	open
The Nurmikko Buffet	Buffet	American		open
Three Brothers Pizza Lowell MI	Restaurant (service type not stated)	Pizza	1004 W Main St	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	432 Lincoln Lake Ave SE	open
Century Post Pub	Bar		203 E Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	12	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	15	14	5	8	1	1	NAICS1997
1999	14	13	4	8	1	1	NAICS1997
2000	17	16	7	8	1	1	NAICS1997
2001	19	18	9	8	1	1	NAICS1997
2002	16	13	5	7	1	1	NAICS1997
2003	17	16	5	9	1	—	NAICS2002
2004	20	18	6	9	2	1	NAICS2002
2005	23	20	8	9	2	2	NAICS2002
2006	23	20	10	7	2	2	NAICS2002
2007	25	23	10	11	2	1	NAICS2002
2008	23	20	6	12	2	1	NAICS2007
2009	24	21	8	11	2	1	NAICS2007
2010	24	21	8	11	2	1	NAICS2007
2011	25	22	10	10	2	1	NAICS2007
2012	25	21	8	10	2	1	NAICS2012
2013	24	20	8	9	2	1	NAICS2012
2014	24	20	9	9	1	1	NAICS2012
2015	26	22	10	10	1	1	NAICS2012
2016	25	22	9	10	1	1	NAICS2012
2017	24	21	9	10	—	—	NAICS2017
2018	23	21	9	10	—	—	NAICS2017
2019	22	19	8	10	—	—	NAICS2017
2020	20	18	8	10	—	—	NAICS2017
2021	23	19	9	10	—	—	NAICS2017
2022	27	22	10	12	—	—	NAICS2022
2023	30	26	10	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49331. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.